• Preparing your Chapter
• Marketing your Chapter and
Recruiting Members
• Chapter Activities
• Practice your New Skills

DECA in the Classroom
• Co-Curricular to Career & Technology Education
(CTE) Courses
• Promotes Career and College Readiness
• Promotes Community Service and Leadership
• Extends Learning Beyond the Classroom

• Structure
• Leadership
• Organization

Committees
Vice
President
• Why
• Who
• When
• Where
Member at Large
Officer
Member at Large
Member at Large
Member at Large

MARKETING AND RECRUITING
• Recruiting Potential Members
• Students enrolled in marketing, finance, business management or entrepreneurship courses
• Students looking for a strong resume-builder
• Leaders in and out of the classroom
• Students who wish to travel and compete

DECA CHAPTER MEMBERSHIP
RECRUITMENT
• Participate in events
• Make it a competition !
• Become a Marketer
• Target a younger audience
• Share your experiences
• Display Board/Case
• Involve the whole school!
• Find other schools with potential

MARKETING RESOURCES
• Posters/ Visual
Aids
• School
Announcements
• Social Media
For more resources, visit www.DECA.org

• There are two different types of fundraisers your chapter will take part in.
– Fundraisers for DECA or your DECA chapter
– Fundraisers for charities like the Muscular
Dystrophy Association

• MDA, The Movement
• Breast Cancer Awareness
• Funding for Field Trips
• What are you doing to raise funds?

• DECA Sponsored Student Dance
• Talent Shows
• Food Sales
• Ronald McDonald Can Tab Collection
• Kiss the Pig

• Divide into groups of FOUR
• Using the documents on your table, identify your chapter’s potential problem
• Treat this as a Role Play Competitive Event o Pretend you are the officer team reporting to your chapter adviser o Select a group leader. He/ She will introduce the problem, but every group member must contribute o Explain to your chapter adviser how you will solve the problem as an officer team

• Take today’s ideas to strengthen your chapter management and leadership skills.