BISHOP’S UNIVERSITY
WILLIAMS SCHOOL OF BUSINESS AND ECONOMICS
BMG 311B
BUSINESS POLICY AND STRATEGIC MANAGEMENT
Dr. James L. Bowey
Fall 2004
GENERAL OBJECTIVES:
The objective of this course is to introduce students who have completed all their core courses of the BBA
programme to the Business Policy and Strategic Management areas. This course uses cases, readings and
lectures to provide an awareness of strategy formulation and implementation processes within companies.
It reviews the theories and models of strategic analysis and their application in concrete situations. The
course will integrate knowledge gained in other areas of the BBA programme. The course also aims to
refine analytical skills in complex business situations and to develop both written and verbal presentation
skills.
SPECIFIC OBJECTIVES:
1.
To understand and work with the concepts of corporate strategy formulation and implementation.
2.
To understand the role of the General Manager in the development and execution of strategy.
3.
To utilize the learning from the functional areas to help develop and execute corporate strategy.
4.
To develop the student’s ability to focus on critical issues of the firm and/or entire industries
i.e. growth, survival, acquisitions, rationalization.
PREREQUISITES:
All other core courses in the BBA programme or special permission of the instructor.
TEXT:
Strategic Analysis and Action; 6th edition, Mary Crossan, Joseph N. Fry and J. Peter Killing
Strategic Management: Case Book, 7th edition, Crossan M., Fry J. N., and Killing J. P..
OFFICE HOURS:
Hamilton 202
Tuesdays and Thursdays 1:00 – 3:00 p.m.
Wednesdays by appointment (or adhoc)
STUDENT EVALUATION:
The distribution of the course grade will be as follows:
Student participation and contribution…………………………..
Individual assignment (1 case)…………………………………
Group assignment……………………………………………….
Mid-term (no supplemental exams)……..………...
30%
15%
35%
20%
TOTAL……………………………………………….. 100%
COURSE OUTLINE
TOPIC/SUBJECT
Sept.
9th
CASE
Course Introduction
Sept. 14th
Strategy & the General Manager
Robin Hood
Sept. 16th
Introduction to Strategic Management
Asiasports: Hockey Night in Hong Kong
Sept. 21st
Strategy & the Environment
Matching Dell
Sept. 23rd
Strategy & the Environment
Matching Dell or Lecture: Frameworks
Sept. 28th
Strategy & the Environment
Lecture: Frameworks
Sept. 30th
Strategy & the Environment
Aikenheads
Resources & Value Chain
Meubles Canadel
7th
Strategy and Resources
Starbucks
Oct. 14th
Strategy and Resources
Quebecor Inc.
Oct. 19th
Strategic Acquisitions
Cooper Canada
Oct. 21st
Strategy and Organization
First Bank Direct
Oct. 26th
Strategy and Organization
Eisenhardt Video or Case: TBA
Oct. 28th
Strategy, Organization & Turnarounds
CanBec Shoes
Nov. 2nd
Guest Speaker
WestJet Case/ Air Canada
Nov. 4th
Strategy and Managerial Preferences
The Body Shop International
Nov. 9th
Midterm
Case to be announced
Nov. 11th
Strategy and Managerial Preferences
CompuSound Calling
Nov. 16th
Video
Nov. 18th
Group Presentation Meetings
Nov. 23rd
Implementing Strategy
Sabena Belgian World Airlines
Nov. 25th
Implementing Strategy
Silent Witness Ltd.
Nov. 30th
Presentations
Dec. 2nd
Presentations
Oct.
Oct.
5th
OTHER INFORMATION:
· Attendance is mandatory given the emphasis on classroom participation.
· There will be no supplementary exams.
Suggested Readings
Porter, Michael E., Competitive Strategy: Techniques for Analyzing Industries and
Competitors. New York: The Free Press, 1980.
McGahan, Anita M., Industry Structure and Competitive Advantage, Harvard Business
Review, Vol. 72 (November-December), pp. 115-124.
Mintzberg, Henry, The Strategy Concept I: Five Ps for Strategy, California Management
Review, Vol. 30 (Fall 1987), pp. 11.
Mintzberg, Henry, The Fall and Rise of Strategic Planning Rising, Harvard Business
Review, Vol. 72 (January-February 1994), pp. 107-115.
Mintzberg, Henry, Crafting Strategy, Harvard Business Review, Vol. 65 (July- August)
pp. 66-76.
Porter, Michael E., What is Strategy? Harvard Business Review, Vol. 74 (NovemberDecember 1996), pp. 61-78.
Porter Michael E., From Competitive Advantage to Corporate Strategy, Harvard
Business Review, Vol. 65 (May-June), pp. 43-60.
Porter Michael E., How Competitive Forces Shape Strategy, Harvard Business Review,
Vol. 57 (March-April 1979), p.137.
Collis, David J. and Cynthia A. Montgomery, Creating Corporate Advantage, Harvard
Business Review, Vol. 76 (May- June 1998), pp. 78-83.
Ghemawat Pankaj, Sustainable Advantage, Harvard Business Review, Vol. 64
(September- October 1986).