UNDER ARMOUR
Type your answers in Microsoft Word.
1. Read the Case Study and answer the questions on pages 189 and 195.
2. Go to http://www.underarmour.com and answer the following questions: What
sort of legal parameters are listed on the legal page of the web site? Give two
examples.
3. Security and Privacy are major concerns when a consumer purchases a product on
the Internet. How does Under Armour ensure your security and privacy as a
consumer on their web site?
4. What range of career options does a potential employee have at Under Armour?
What kinds of summer internships are available to students?
5. What is the stock information for Under Armour? List the stock market symbol,
list the dollar amount of the last trade, the change and the percent change. How
much growth did Under Armour report in the first quarter of 2009?
6. What is the Under Armour Affiliate program? How do you become an affiliate?
7. Give a brief description of the Code of Business Conduct for Under Armour.
8. List 5 athletes that sponsor Under Armour products.