Mid Term Exam
Marketing I
A Two-Part Exam
Mid Term Exam Marketing I

Two-part exam – 100 points:
Part I – 50 points:
 Written
Test 25 Questions (2 Points Ea.)
 Administered during first 60 minutes of exam class
 Questions come directly from review guide
provided to students week of Jan 13-17

Part II – 50 points:
 Small
group project and PPT class presentation
 Two class periods allotted Jan 13-17 to complete
 Project Rubric provided during Jan 13-17
Mid-Term Exam - Part 1- 50 points
 Students
will complete a written test (25
questions – 2 points each)
 Administered
class
 Questions
during first 60 minutes of exam
come directly from review guide
provided to students week of Jan 13-17
Mid-Term Exam - Part 2- 50 points
 Students
will work in small groups (1-2 people per
group)
 All students must work collaboratively in the
group
 Students will conduct research using the Internet
and prepare a PPT presentation to deliver to the
class on their respective exam date
 The midterm project will be assigned the week
prior to mid-term exams (Jan 13-17)
 Students will have two class periods to work
collaboratively in completing the project and
prepare their oral presentation
Marketing I-Mid Term Exam Project
1.
Students will read 2 trade journal articles and view a video clip to obtain
background information on American Olympic athlete Shani Davis:
 http://www.blackenterprise.com/lifestyle/sports-biz-olympicspeedskater-shani-davis-sochi-under-armour-obamas/
 http://germantown.patch.com/groups/business-news/p/will-2014winter-olympics-sponsorships-bring-gold-for-under-armour_3d263d62
 http://www.youtube.com/watch?v=47tCEAISvhk
2.
Each group will research Under Armour’s sponsorship of Shani Davis and
prepare a brief PowerPoint presentation that outlines their opinion of the
following:
 Is this sponsorship a good match for Under Armour and the sport of
speed skating? Explain why.
 Who is Under Armour’s competition in Olympic sponsorships?
 What other Olympic athletes does Under Armour sponsor? Why did
they choose those athletes?
 Can you identify any other companies and brands that would be a
good match to sponsor Shani Davis? Identify that company and
provide your rationale for matching the company with this athlete.
PowerPoint Outline:







Slide 1: Cover Slide
Slide 2: Agenda Slide
Slide 3: Is this sponsorship a good match for Under
Armour and the sport of speed skating? Explain why.
Slide 4: Who is Under Armour’s competition in
Olympic sponsorships?
Slide 5: What other Olympic athletes does Under
Armour sponsor? Why did they choose those
athletes?
Slide 6 and 7: Can you identify any other companies
and brands that would be a good match to sponsor
Shani Davis? Identify that company and product
and provide your rationale for matching the product
with this athlete. Apply the marketing mix to the
product
Slide 7: Conclusion Slide
RUBRIC Marketing I
Mid Term Exam Project 2014
Criteria
Exceeds
Expectations
Above
Average
Meets
Expectations
Below
Expectations
Introduction Attractive Introduction slide;
Professional Introduction of Group; Foreshadows
what is to come in the presentation. Students
demonstrate strong communication skills using
professional language. (slides 1 and 2)
5
4
3
2, 1 or 0
Promotion and Sponsorship- Demonstrates
knowledge of the terms sponsorship and promotion
and explains why this will be a successful
promotional strategy for Under Armour. (slide 3)
10
9
8 or 7
6, 5, 4, 0
Competition- Identifies competition a of Under
Armour and how they are sponsoring the Olympics.
Demonstrates knowledge of competition (slide 4)
10
9
8 or 7
6, 5, 4, 0
Other Endorsements-Identifies other Olympic
athlete endorsements for Under Armour and
explains rationale of the match-up
(slide 5)
10
9
8 or 7
6, 5, 4, 0
Extent of Sponsorship Opportunities-Identifies other
companies and brands (products) that could be
endorsed by Shani Davis- Applies critical thinking
skills to provide rationale for the match-up. Applies
knowledge of the marketing mix to a product or
service that is matched to him
(slide 6 and 7)
10
9
8 or 7
6, 5, 4, 0
Conclusion- Professional summary of presentation
(slide 8)
5
4
3
2,1or 0