2.2 ­ SWOT Analysis
February 29, 2012
What is a SWOT ANALYSIS? SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. Businesses and SWOT
• by understanding the weaknesses of your business, you can manage and eliminate threats • by looking at yourself and your competitors using the SWOT framework, you can start to create a strategy that helps you distinguish yourself from your competitors
• a SWOT Analysis helps you carve a sustainable niche in your market.
STRENGTHS
Some questions to consider...
http://www.youtube.com/watch?v=k5L3eDV1Hvk
• What advantages does your organization have? • What do you do better than anyone else? • What unique or lowest­cost resources can you draw upon that others can't? • What do people in your market see as your strengths?
• What factors mean that you "get the sale"?
• What advantages do you have in development?
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2.2 ­ SWOT Analysis
February 29, 2012
Opportunities
Weaknesses
Some questions to consider...
• Lack of competitive strength?
• Reputation, presence and reach?
• Financials?
• Timescales, deadlines and pressures?
• Presence in the market?
• Flexibility?
Threats
Some questions to consider...
• Competition?
• Political effects? • Legislative effects? • Environmental effects? • Market demand? • Employment market? • Financial and credit pressures? • Seasonality, weather effects? Some questions to consider...
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Market developments?
Strong alliances?
Industry or lifestyle trends? Technology development and innovation?
Geographical, export, import? Market volume demand trends?
Seasonal, weather, fashion influences?
NOW IT'S YOUR TURN!
http://www.youtube.com/watch?v=VQ7O0RGYgAs
SUPERBOWL MCDONALDS ADD
http://www.youtube.com/watch?v=e2KoVJJJ­js
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2.2 ­ SWOT Analysis
February 29, 2012
http://www.youtube.com/watch?v=7r1fNYyCqOE
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