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Recommendations– Group 7
Frank Li
Qi Chen
Zach Lewis
Alexa Strobridge
Alexandra Fascenelli

Innovative technologies

Omni-Dry, Omni-Heat, etc.
“Box Life” logistics
 Board of Directors
 Companies they have acquired


Mountain Hardware, Montrail, SOREL
Background

Research and Development


Logistics


50 New Patents in the last 2 and ½ years
Reusing Boxes through the “A Box Life” program
Marketing

Competitive Advantage through their trademarks
Core Competencies

Strengths
Consistent corporate governance
 Innovative Product Line

SWOT Analysis

Weaknesses
Seasonality Factors
 Product mix changes erode gross
margins

SWOT Analysis

Opportunities
Opportunities to expand in Europe
 Growth opportunities through The Sports
Authority chain

SWOT Analysis

Threats
Intense competition
 Currency exchange rate fluctuations
impact income

SWOT Analysis

What they could continue doing
Think Innovatively
 Maintain Product Quality
 Maintain Strong Logistic Capacity
 Keep their Corporate Governance and Culture
consistent
 Continue with their Corporate Social Responsibility
and Sustainability goals

Recommendations

What they could stop doing

Acquiring too many companies
Recommendations

What they could start doing
Reduce high costs
 Lower rates with less flexible supplier plan
 Improving customer service
 Looking at traditional forms of advertising
 Alter their image slightly

Recommendations

What they should avoid

Becoming complacent with their
operations and product quality
Recommendations

Acquisition Success
$-29.01 Million Levered Free Cash Flow
 Eliminates debt


Avoidance


Complacency costs customers
New Technique

Opens a large customer base
Predictions
Questions?
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Thank you!