Name: Fatima S. Khalil Hassan
ID: 20900094
Table of Contents
1.0 Introduction ................................................................................................................................... 3
2.0 Shannon and waver communication model .................................................................................. 3
2.1 Adapted ahannon and waver ..................................................................................................... 4
2.2 Purpose of shannon and waver ................................................................................................. 5
2.3 Elements of adapted shannon and waver ................................... Error! Bookmark not defined.
3.0 Think pink bahrain........................................................................................................................... 7
4.0 Sorces of noise ............................................................................................................................... 7
5.0 Conclusion ....................................................................................................................................... 8
6.0 References ...................................................................................................................................... 8
1.0 Introduction
This report will talk about Shannon and waver communication model; it will show the diagram of
adapted Shannon and waver. It will talk about breast cancer from organizational web page. The
report will illustrate source of noise .Also, it will discuss how can be affected the process of
communications and how can be avoid the noise.
2.0 Shannon and Waver communication model
Noise
Sender
Noise
Encoding
Noise
Channel / Message
Decoding
Noise
Decoding
Noise
Noise Feedback
Noise
Encoding
Noise
Receiver
2.1 Adapted Shannon and Waver
First of all, the sender will send a message. Then, the message will receive it from the sender to the
receiver; it will write their feedback and send it to the sender. This is a transactional model of
communication. According to Shannon and Weaver's model as it seen above, first the sender write a
message at information source. Then, transferred the message to the blades through the encoding,
it relayed the message through the decoding, the message have to go through noise before it
receive from the sender to the receiver. The message will arrive to the receiver, it will be read it
then the receiver will write feedback, it will transmit to the sender.
2.2 The purpose of adapted Shannon and waver:
The purpose of Claude Shannon and Warren Weaver was to ensure the maximum efficiency of
telephone cables and radio waves. They were not social scientists but engineers working for Bell
Telephone Labs in the United States. They developed a model of communication which was proposed to
assist in developing a mathematical theory of communication.
(Chandler, 1995)
2.3 Elements of adapted Shannon and waver
8 elements: Sender, Encoding, Message, Channel, Decoding, Receiver, Feedback, Noise.
Sender: it could be human or technical machine that send a message to the receiver.
Encoding: The transmitter which converts the message into signals by using symbols and numbers
.through satellites and cables the message will transmit by send it like wave into signal. For instance: In
blackberry the writing messages through BBM is converted into wave signals and it transmits through
cables. (Model, 2010)
Channel: it is a device or program that uses an intermediately to communicate information.
Message: it is information that the sender writes it to inform the receiver about important things or
remind him about something.
Decoding: it is a place for reception of signals and codes, and turns them into concept message.
Receiver: it is a person or machine who receive the message from the sender through many steps
Feedback: when the receiver receive the message ,it need feedback to answer the message he received
,by writing some answer of questions or write some information , also his opinion of the message . It is
approximating reaction for active that by using emails, or advertise.
Noise: The message are transferred to from encoding to decoding, during this technique the message
have affected by different kind of noises, like; physical noises. For example, if the network connection
has expired for a moment, the noise affect on the message to not send or receive, it has distracted of
channel to not complete.
(Shannon and Weaver Model of Communication, 2010)
Think Pink
Bahrain
PC
monitors
colors ,
photo
breast
Cancers
E-mails
photo ,
words
PC
monitors
members
,people
3.0 Think Pink Bahrain breast cancer:
It is an organizational to breast cancer in Bahrain. It is also nonprofit organization .they can help families
by educating informed their decisions. They help them to save their life and have access to the best
healthcare with a holistic approach to the breast cancer.
(Think pink bahrain breast caner
charity, 2011)
First of all, think Pink Bahrain will send a message, it will transmit to convert the message into a signal by
send it like wave. The message is about breast cancer in Bahrain from the picture in face book page, the
organization want to inform people in Bahrain to save their family life from breast cancer by education.
That’s to save Bahrain society. From this web page their message could receive to their members and
people who would to protect their society, that’s by using different photos with a recommendation,
reflect breast cancer. Members could contact them and give their opinion; also emails could be using it.
Think Pink Bahrain available to receive member’s feedback.
4.0 Sources of Noise:
4.1 Noises
1. The most source of noise is the picture of the organization has dark back ground and it is does
not suggest breast cancer.
2. Using different kind of font size with bright colors.
3. There is lots of advertisement in their web page.
4.2 Affects source of noise:
1. It is not identified breast cancer organization; it is illustrating an education organization by using
the lights.
2. This problem affects the reader to unconsintrate to the main idea, and read the headlines big
font size and leaves the other subject.
3. Members and people do not like reading a lot once time.
4.3 How to minimize the effects of noise?
1. Bright colors can be used for back ground of pictures and slogan of organization could change to
be more illustrators, the main slogan of breast cancer could be used.
2. Font size has to be integrated, in titles and subheading.
3. Each day’s web page has two or one advertises. By reducing number of advertisement and make
it easier to the reader and members.
5.0 conclusions
This report was talked about Shannon and waver communication model. Second, it was describe eight
elements of adapted Shannon and waver and identified each one of them. Finally, it was talked about
think pink Bahrain web page and some of noises, and their affects on communications, some solutions
to minimized these noises
6.0 References
1. Shannon and Weaver Model of Communication. (2010). Retrieved from
http://communicationtheory.org/shannon-and-weaver-model-of-communication/
2. Think pink Bahrain breast cancer charity. (2011). Retrieved from
http://www.thinkpinkbahrain.com/about/about.php
3. The Transmission Model of Communication. (1995). Retrieved from
http://www.aber.ac.uk/media/Documents/short/trans.html