Page 1
ORC STUDY #721158
CARAVAN
ENVIRONMENTAL NEWS 2012 STUDY
APRIL 12-15, 2012
Question D1
Do you think news coverage of the environment should be improved? (INTERVIEWER: Pause and wait for 'YES' or 'NO' answer. If 'NO' given, select
this answer option. If 'YES' given, then ask 'In which of the following ways could coverage be improved?')
Total
(A)
Sex
---------FeMale male
(B)
(C)
Age
Region
---------------------------- ------------------------18354555North- Mid34
44
54
64
65+ east
west South West
(D)
(E)
(F)
(G)
(H)
(I)
(J)
(K)
(L)
Race
----------White Black
Only Only
(Non- (NonHisp) Hisp)
(M)
(N)
Hispanic
(Any
Race)
(O)
Unweighted Total
1006
506
500
108
110
193
223
368
184
223
379
220
762
100
Weighted Total
1000
493
507
288*
176
195
164
174
184
220
372
223
674
113*
123*
792
79%
376
76%
416
82%
226
79%
142
81%
150
77%
134
81%
137
79%
143
77%
170
77%
307
83%
173
77%
517
77%
100
88%M
97
79%
Making the relationship
between the environment
and other issues more
clear
206
21%
103
21%
103
20%
48
17%
40
23%
40
21%
42
26%
36
21%
36
19%
49
22%
77
21%
44
20%
139
21%
27
24%
19
15%
Focusing more on
solutions
201
20%
91
19%
110
22%
53
18%
37
21%
41
21%
39
24%
31
18%
37
20%
38
17%
79
21%
47
21%
131
19%
27
24%
26
21%
Making environmental
stories more appealing to
a larger cross section of
society
118
12%
63
13%
55
11%
23
8%
17
10%
20
10%
31
27
19%DE 16%D
F
19
10%
29
13%
45
12%
25
11%
79
12%
14
13%
19
16%
Making environmental news
more visible by including
in top headlines
97
10%
47
10%
50
10%
25
9%
18
10%
23
12%
17
10%
13
8%
23
13%
15
7%
35
9%
23
10%
61
9%
15
13%
15
12%
All of these
512
51%
236
48%
276
54%
158
55%
91
52%
95
49%
81
49%
86
49%
86
47%
108
49%
204
55%
114
51%
330
49%
68
60%
63
51%
Some other way
104
10%
59
12%
45
9%
26
9%
18
10%
22
11%
20
12%
18
11%
21
11%
24
11%
34
9%
25
11%
71
11%
7
6%
15
12%
171
17%
94
19%
78
15%
46
16%
29
16%
39
20%
27
16%
30
17%
33
18%
40
18%
54
15%
43
19%
140
21%N
10
9%
15
12%
36
4%
23
5%
13
3%
15
5%
5
3%
5
3%
4
2%
7
4%
8
5%
10
5%
10
3%
7
3%
17
3%
4
3%
Coverage needs to be
improved (Net)
No, the coverage does not
need to be improved
Don't know
58
11
9%M
_____________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - B/C - D/E/F/G/H - I/J/K/L - M/N/O
Overlap formulae used. * small base
CARAVAN® ORC International
Page 2
ORC STUDY #721158
CARAVAN
ENVIRONMENTAL NEWS 2012 STUDY
APRIL 12-15, 2012
Question D1
Do you think news coverage of the environment should be improved? (INTERVIEWER: Pause and wait for 'YES' or 'NO' answer. If 'NO' given, select
this answer option. If 'YES' given, then ask 'In which of the following ways could coverage be improved?')
Total
(A)
Household Income
-------------------------------$35K- $50K- $75K- $100K
LT
LT
LT
LT
Or
$35K
$50K
$75K $100K More
(B)
(C)
(D)
(E)
(F)
H.H. Size
-------------3 Or
1
2
More
(G)
(H)
(I)
Children In H.H.
---------------------Under 13None
Any
13
17
(J)
(K)
(L)
(M)
Education
--------------------HS
Coll
Grad
Incom- Coll
or Less
plete Grad
(N)
(O)
(P)
Unweighted Total
1006
331
121
139
107
149
264
393
337
757
243
183
118
343
293
358
Weighted Total
1000
362
120*
120*
108*
131
190
319
481
622
373
303
159*
454
258
276
Coverage needs to be
improved (Net)
792
79%
305
84%F
99
82%
97
81%
86
79%
97
74%
161
85%
251
79%
374
78%
501
81%
288
77%
236
78%
118
74%
376
83%
194
75%
211
76%
Making the relationship
between the environment
and other issues more
clear
206
21%
60
17%
27
23%
32
27%B
23
21%
33
25%
48
26%
67
21%
90
19%
138
22%
68
18%
55
18%
28
17%
86
19%
46
18%
68
24%
Focusing more on
solutions
201
20%
54
15%
26
21%
30
25%B
26
24%
30
23%
35
19%
64
20%
101
21%
130
21%
71
19%
57
19%
29
18%
89
20%
50
19%
59
21%
Making environmental
stories more appealing to
a larger cross section of
society
118
12%
41
11%
17
14%
15
12%
12
11%
17
13%
39
20%I
45
14%I
34
7%
92
15%K
26
7%
21
7%
9
5%
52
11%
35
14%
30
11%
Making environmental news
more visible by including
in top headlines
97
10%
31
9%
11
10%
13
11%
7
7%
20
15%
20
10%
22
7%
55
11%
57
9%
39
11%
29
10%
18
11%
49
11%
16
6%
30
11%
All of these
512
51%
224
62%DF
63
52%F
59
49%
54
50%
49
37%
98
52%
162
51%
247
51%
313
50%
196
53%
162
53%
83
52%
254
56%P
128
50%
125
45%
Some other way
104
10%
40
11%
14
12%
12
10%
21
19%F
11
9%
22
12%
45
14%I
37
8%
76
12%
27
7%
18
6%
16
10%
46
10%
20
8%
38
14%O
171
17%
49
14%
12
10%
20
16%
21
19%
33
24
25%BC 12%
56
18%
90
19%
97
16%
73
19%
56
18%
38
24%
66
15%
47
18%
57
21%
36
4%
8
2%
3
2%
2
2%
12
4%
17
4%
23
4%
13
3%
11
4%
4
2%
11
2%
17
6%N
8
3%
No, the coverage does not
need to be improved
Don't know
9
7%BF
1
1%
5
3%
___________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - B/C/D/E/F - G/H/I - J/K - N/O/P
Overlap formulae used. * small base
CARAVAN® ORC International