ConvergenceCoaching, LLC Cool Culture Attributes Firm Evaluation Your firm’s culture is a special mix of elements that create your firm’s unique feel. Below are twelve cultural attributes that we believe most appeal to today’s up-and-comers. Ask your partners and managers to rate your firm’s performance in each of these twelve areas on a scale of 1 to 4, where a 4 rating means your firm almost always exhibits that attribute and a 1 means your firm almost never exhibits that attribute. Compare ratings and identify the areas you collectively rated lowest (or least exhibited). Explore changes you could undertake in the lower-rated areas to make your firm “cooler” and then implement them. You’ll be surprised by how your willingness to assess and change can have a positive impact on your firm’s overall “feel” all by itself. 1. Your firm’s mission, vision, values, objectives and overall strategy are clear and are used to drive your firm’s performance. 2. Firm leaders engage with people at all levels, and up-and-comers are included in leadership team meetings and in the development of strategy when possible. 3. Firm leaders take the firm’s values and norms seriously and reflect them in their day-to-day interactions. 4. Firm leaders and team members strive for high performance and are accountable for their roles, goals and commitments. 5. Firm leaders understand that change is inevitable and strive to be proactive and accepting of change – choosing to lead change instead of react to it. 6. Leaders invest development time in their people and take staff along to shadow work and encourage them to ask questions and provide feedback. They assign ownership of clients, projects and initiatives to staff members at many levels. 7. Because of their commitment to grow people, firm leaders encourage their people to take risks and learn from their mistakes. 8. Firm leaders strive for open communication, regularly encouraging employee feedback via small group meetings or surveys and listening to input without defense. 9. Firm leaders reflect a culture of life-long-learning, taking courses and encouraging upstream and peer feedback on their own performance. 10. Your firm is working toward a work anywhere, anytime approach, where the firm creates onesize-fits-one schedules and goals and success is measured more by specific financial contributions and the production of deliverables and less on “face time.” ©Copyright ConvergenceCoaching, LLC 2000-2014 Distribution or reprinting with permission only. Page 1 of 2 All rights reserved. ConvergenceCoaching, LLC Cool Culture Attributes Firm Evaluation 11. Firm leaders see technology as a strategic enabler and strive to be early adopters. You include young up-and-comers in IT strategy. 12. Your firm embraces social media and encourages its use for communication, marketing and recruiting. ©Copyright ConvergenceCoaching, LLC 2000-2014 Distribution or reprinting with permission only. Page 2 of 2 All rights reserved.