Name
Address • Orlando, Fl. 32817
Phone number here • knights email
Objective: To gain professional experience in social media management and brand marketing through internet venues.
Education
University of Central Florida, Orlando, Fl.
Bachelor of Arts or Science Major Here
Current GPA: 3.2
Expected graduation date: Date/Year
Computer Skills
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Well versed in marketing capabilities, strategies and limitations of Facebook, Twitter, YouTube,
Pinterest, and Foursquare.
Creative innovator in profiling the customer base and then designing marketing strategies that enhance
traffic and create/expand an online global presence.
Adept at managing multiple types of complimentary Google advertising software such as AdWords,
Places, Analytics and Docs
Strong working knowledge of Microsoft Word, PowerPoint and Excel; Photoshop and Prezi
Familiar with multiple Search engine optimization (SEO) tactics and Cascading Style Sheets web layouts.
Work Experience
Bill’s Car Wash and Detailing Center, Orlando Fl.Internship
Social Media and Marketing Director
March 2012 – Present
 Produced content designed to increase sales and improve communications with customers.
 Developed and maintained unique and innovative ways of marketing the company’s brand, such as
contests, celebrations, recognitions, trivia and word games, etc.
 Analyzed consumer “hits” to measure marketing effectiveness, identified trends and issued
recommendations for expanded social outreaches.
 Exercised multitasking skills when managing and maintaining public relations through social media
Relevant Courses
Consumer Behavior
 Demonstrated critical thinking skills by analyzing marketing problems, assessing the quality/validity of
the data, and formulating valid conclusions based on the analysis.
 Created surveys to determine consumer’s belief evaluation and strengths using the Multiattribute
attitude model; compiled survey results and presented findings.
 Collaborated in a team at on site assessments of consumers; identified the different types of buying
behaviors and presented the group’s findings to the class; Incorporated the basics of marketing
terminology, the foundations of marketing strategy and marketing plan s in exercises and projects
Writing for Public Relations
 Demonstrated an understanding of professional ethics when working in the pursuit of truth,
accuracy, and diversity; adhered to basic AD/PR writing guidelines.
 Exercised creativity, independence and accuracy when writing in styles appropriate for the
communication and business audiences.
 Edited class drafts, proposals and other class assignments for students requiring additional help with
writing content , clarity, appropriate style and grammatical correctness.
Activities
Phi Delta Theta Fraternity, Panhellenic Liaison
January 2011 - December 2011
 Negotiated a $2,500 budget to be allocated to various sorority outreach activities
 Demonstrated strong verbal communication skills during weekly presentations on events,
outreaches and other public relations activities to multiple UCF student organizations
 Established and supervised a committee responsible for planning and approving all sorority outreach
activities