Group 3 Chapter 3 Questions
1) Which ethical developmental level is based on what will be punished or rewarded, self centered
calculating, and selfish?
A) Morals
B) Conventional Morality
C) Preconventional Morality
D) Postconventional Morality
2) ____________ refers to the idea that socially responsible companies will out perform their peers by
focusing on the world’s social problems and viewing them as opportunities to build profits and help the
world at the same time.
A) Green marketing
B) Sustainability
C) Corporate Social Responsibility
D) Code of Ethics
3) ____________ refers to the principles or values that generally govern the conduct of an individual or
group.
A) Morals
B) Standards
C) Laws
D) Ethics
4) The rules people develop as a result of cultural values and norms is called:
A) Standards
B) Ethics
C) Morals
D) Laws
5) ____________ morality moves from an egocentric viewpoint toward the expectations of society.
A) Conventional
B) Adjusted
C) Preconventional
D) Postconventional
6) What is
A)
B)
C)
D)
used as a guideline to help marketing managers and other employees make better decisions?
Morals
Code of Ethics
Laws
Accountability
7) The development and marketing of products designed to minimize negative effects on the physical
environment or to improve the environment is known as?
A) Environmentalism
B) Sustainability
C) Corporate Responsibility
D) Green Marketing
8) In 2010 the FTC said this company over-stepped by claiming its product bolstered immunity.
A) Kelloggs
B) Quaker
C) Post Foods
D) General Mills
9) __________ morality represents the morality of a mature adult.
A) Conventional
B) Preconventional
C) Postconventional
D) Ethical
10) __________ values are situation specific and time oriented.
A) Moral
B) Ethical
C) Personal
D) Cultural
11) The greater the degree of agreement among managerial peers that an action is harmful, the more likely
it is that marketers will recognize a problem is unethical is known as:
A) Identifying
B) Social consensus
C) Agreement
D) Social Recognition
12) What can a business put in place to help employees avoid confusion when determining whether their
decisions are ethical?
A) Guidelines
B) Written Code
C) Internal Controls
D) All of the above
13) ___________ was enacted because congress was concerned about U.S. corporations’ use of illegal
payments and bribes in international business dealings.
A) Foreign Business Ethics Act (FBEA)
B) International Affairs Act (IAA)
C) Foreign Corrupt Practices Act (FCPA)
D) International Business Act (IBA)
14) A business’s concern for society’s welfare is known as:
A) Corporate social responsibility
B) Ethics
C) Morals
D) Sustainability
15) Philanthropic responsibilities is what level of the Pyramid of Corporate Social Responsibility?
A) Level 1
B) Level 2
C) Level 3
D) Level 4
16) What responsibility is at the base of the Pyramid of Corporate Social Responsibility?
A) Legal
B) Ethical
C) Philanthropic
D) Economic
17) What ice cream company’s fun flavors are paired with a commitment to social responsibility that gives the
company a highly unique selling point?
A) Blue Bell
B) Blue Bunny
C) Ben & Jerry’s
D) Baskin-Robbins
18) A sometimes controversial subset of social responsibility is:
A) Cause-related marketing
B) Economic marketing
C) Sustainability marketing
D) World marketing
19) What will help marketers recognize a problem as unethical?
A) Probability of a harmful outcome
B) Length of time
C) Number of people affected
D) All of the above
20) Who/What can influence the behavior of marketing professionals by encouraging ethical behavior and
discouraging unethical behavior?
A) Top management
B) Human resources
C) Government
D) Laws
Answers:
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)
15)
16)
17)
18)
19)
20)
C
B
D
C
A
B
D
A
C
B
B
D
C
A
D
D
C
A
D
A