Chapter 10
Global Business Ethics and Social Responsibility
Brainstorm
1.
2.
3.
List 1 positive and 1 negative media story you’ve
heard recently about business ethics and issues?
To whom should multinational businesses show
corporate responsibility?
What is the role of Canadian international
businesses in developing nations?
Understanding Business Ethics
Code of Ethics
 Values, written or not,
that represent principles
for actions of individuals
and organizations
 E.g. home, schools,
businesses, countries
 “The Tiger Way”
Understanding Business Ethics
Rule of Law
 Written laws, refined in history,
establish the rules that citizens
are expected to follow
 E.g. Canadian Charter of Rights
and Freedoms
Ethical Dilemma
 2+ courses of action conflict,
choice between two fundamental
rights
Cultural Relativism vs. Ethical
Imperialism
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Ethical Imperialism - belief
that certain forms of
behaviour are
categorically right or
wrong
Cultural Relativism - belief
that behaviour should be
governed by what will
bring greatest good
E.g. smoking, children
working
Corporate Social Responsibility
Corporate Social Responsibility
 Broadly covers corporate
standards and practices
regarding human rights, the
environment, human
resources, and community
relations
 Stakeholders - people
affected by performance of
company
 E.g. management,
employees, shareholders,
host community
Social Marketing
Social Marketing
 Proactive initiatives that
companies take to support a
cause, e.g. literacy,
environment, poverty
 Also known as Cause
Marketing
 Successful recent examples:
 ???
Homework
Read “Cause Related Consumerism”. Answer the
questions at the end of the article.
http://www.brandchannel.com/features_effect.asp?pf
_id=337
Explain the term ‘business ethics’.
Describe the difference between cultural relativism
and ethical imperialism.
Traditional Route for CSR
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“Portion of proceeds go to…”
Hide the fact that profit is a motivation for social
responsibility
Examples: ??
Find the CSR for

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Nike – Adidas
Apple – Samsung
Twitter - facebook