Marketing 12
Fleetwood Park
Product Placement: Minority Report Film Study
As we have already learned, advertisers attempt to promote their particular products
through strategic placements in television commercials. This strategy is enhanced
through the concept of “needs and wants”; intended to coerce consumers to purchase
products because “others” have them. One way of doing this is through the successful
and mass consumed product of movies.
Task:
Please complete the following activities based on the film Minority Report. Take detailed
notes on separate sheets of paper. Then, take TIME and EFFORT to type out complete
answers. As always, your final mark will reflect the quality of your responses.
1. Find 15 “placements” throughout the movie. Name the product and briefly
describe how it appears. You can use a company more than once. (4 marks)
2. Read through the article about product placement in Minority Report and
Comment on the following:
a. Do you believe that product placement is an effective form of advertising,
as suggested by the article? Why or why not? (4 marks)
b. What are the moral implications (rights and wrongs) of advertising
through product placement? Do you believe it to be right or wrong for
corporate America to use “film” to advertise products, and for film
producers to go along with it for the money? (4 marks)
3. Do you think that this movie was successful in its product placements? Do you
think that consumers would have been convinced to buy these products through
this movie? Why or why not? Were you influenced at all? (4 marks)
4. In your opinion, how does the concept of “envy” play into advertisers selling
products through various methods, and consumers wanting the products? How
is the ideal of “envy” marketed in our society? Use the film, the article, and your
knowledge to back up your points of view. (4 marks)
Total Marks: 20