CULMINATING ACTIVITY: IDC 4U
MEDIA PROJECT AND PRESENTATION
Students will have the opportunity to demonstrate what they have learned in this course
through one of several projects and a presentation. Your work will be presented in an
audio or visual form and should deal with one of the questions on the following page as
its central thesis or point.
Your project should do the following:
 Demonstrate an understanding of the key ideas and issues related to media
 Demonstrate critical analysis of one or more of the major concepts and ideas we
have looked at over the course and look at ways that this has impacted our society
o values and norms
o how medium effects the message
o importance of audience
o citizenship and ideas about change
o technology and how it impacts both media and society
You may present your work in PowerPoint presentation, movie, audio documentary or
podcast, photographic essay or website. Your presentation must be 7-10 minutes long,
including the viewing of your media piece.
Your task is to use the aesthetics and style of your chosen medium to get a clear
argument or thesis across. It may be personal in some ways but must look at the broader
society too.
DUE DATE: MAY 10th, Presentations are on a sign-up basis starting on May 10th
EVALUATION: This project is worth 30 percent of your overall mark and has 4 aspects:
Proposal: 10 marks which will be done in class
Product: 55 marks
Presentation: 25 marks starting May 10/11
Presentation Feedback: 10 marks
You will be evaluated on the following:
 How well you analyze the topic you choose and how persuasive you are
 How well you utilize the aesthetics of your chosen medium to analyze the subject
you study
 Your ability to identify and critically analyze ideas and arguments in a graphic
medium and the creativity and critical thinking you bring to that discussion.
List of possible topics:
You may choose one of the following focuses, or discuss with me
the main focus of your project.
Is the camera a humanitarian tool?
Are we living the “society of the spectacle”?
How do we negotiate truth in media today?
McLuhan’s 21st Century World: has McLuhan’s vision come true?
Signs of Hope Redux: look at a social justice story from the news and do an in-depth
report/photo essay.
Remediation: how new media build on the media of the past
How has media shaped a specific culture/subculture?
How has the internet challenged intellectual property and ideas of plagiarism?
Is Creative Commons the key to intellectual property?
Come up with a plagiarism policy for the 21st Century: Look at impacts/ideas
How is a particular media technology changing society?
Group think: how technology can change the way we look at problems
Media and the consumer society
Social Media and Political Change
Representation and Media: How media representation effects the values of society
The Green Agenda? Carving a clear media message for the environment
Investigative Report on a news story
Media and Social change: examine how a genre of music/film/TV effected norms
and values in society
Film and National identity: how does film effect the identity of a country (not
US/UK/CAN/FR)
Has the “democratization” of media technology revolutionized or ruined media?
Examine a Director’s work and discuss their impact on society
Create a comic on the power of comics or on the use of comics to tell serious stories
Film – Create a Film (with a reflection on the process)
Either original documentary or short film with your presentation focusing on the
process as well as the product
IDC4U: Rubric for Assessing Effective Community Communications Name:
Strands
(Knowledge/ Understanding, Thinking/
Inquiry, Communication, and
Application are included throughout)
TF1.3 analyse and explain the
importance of information and
communication in past and contemporary
societies
TF2.3– assess the effectiveness of a wide
variety of print and electronic based on
themes studied to identify, classify,
organize, store, and retrieve information;
TF4.3 – critically analyse and
demonstrate the ability to apply a variety
of critical- and creative-thinking
strategies and models to help develop
innovative interdisciplinary products or
modes of expression;
PM3.2 – identify and critically analyse
ideas, arguments, bias, and stereotyping
found in resources, using a variety of
strategies;
IEIC 1.3– demonstrate an understanding
of the ways in which the graphic display
of quantitative information can be used to
foster critical analysis and problem
solving related to interdisciplinary
presentations;
Theory &
Foundation
Overall Level
Processes &
Method
Overall Level
Impacts &
Overall Level
Consequence
Level 1 (50-59%)
Below Level 1 (0-49%)
The student work shows:
very limited knowledge of
how different media
communicate meaning
very limited understanding
of the effects of diverse
perspectives
very limited use of criticaland creative-thinking
strategies
1L
1M
1H
1L
1M
1H
very limited understanding
of the relationships among
form, content, and audience
2L
2M
2H
2L
2M
2H
Level 3 (70-79
3L
3M
3L
3M
limited knowledge of how
different media
communicate meaning
some knowledge of how
different media
communicate meaning
considerable knowle
how different media
communicate meanin
1L
1M
1H
limited understanding of the
effects of diverse
perspectives
1L
1M
1H
limited use of critical- and
creative-thinking strategies
2L
2M
2H
some understanding of the
effects of diverse
perspectives
2L
2M
2H
some use of critical- and
creative-thinking strategies
3L
3M
considerable underst
of the effects of dive
perspectives
3L
3M
considerable use of
and creative-thinking
strategies
1L
very limited understanding
of arguments, bias, and
stereotyping
Level 2 (60-69%)
1M
1H
2L
2M
2H
3L
3M
limited understanding of
arguments, bias, and
stereotyping
some understanding of
arguments, bias, and
stereotyping
considerable unders
of arguments, bias, a
stereotyping
1L
1M
1H
limited understanding of the
relationships among form,
content, and audience
2L
2M
2H
some understanding of the
relationships among form,
content, and audience
3L
3M
considerable underst
of the relationships a
form, content, and au
Below 50
1L
1M
1H
2L
2M
2H
3L
3M
3H
4L
4M
Below 50
1L
1M
1H
2L
2M
2H
3L
3M
3H
4L
4M
Below 50
1L
1M
1H
2L
2M
2H
3L
3M
3H
4L
4M