Top 20
Search Engine
Marketing Tools
TwentySix2 Marketing is a search
engine marketing agency located in
Atlanta, Georgia. We have been a
leader in search engine optimization
and paid search marketing since 1997.
Table of Contents
View our list of Top 20 SEM Tools:
-
Website Analysis Tools
Web Marketing Tools
Competitive Intelligence Tools
Information Resources
Website
Analysis Tools
Firefox Browser
Everyone that is serious about the Web
should be using the Firefox Browser. It
has many useful add on tools that can be
used for analyzing your website, as well
as the competition.
http://www.mozilla.com/
https://addons.mozilla.org/
1
SEOQuake
Use this Firefox Add On to analyze
many SEO parameters quickly and easily.
Check out everything from a site’s link
popularity to the age of a domain to the
number of pages indexed in Google.
http://www.seoquake.com/
2
Compete.com
The best way to describe this site is to
tell you just what the site says “Track
your rivals. Then eat their lunch.”
http://www.compete.com/
This tool costs money, but it is very
helpful if you want to keep track of a
lot of larger online competitors at the
same time.
3
Google Toolbar
Google’s toolbar has many great features,
including bookmarks and more.
http://www.toolbar.google.com
Be sure to turn on the Google PageRank
tool so you can see how Google views a
site.
4
SEO Digger
http://seodigger.com/
Test your site’s top rankings in Google.
Find out what keywords your site ranks
well for.
5
Web Marketing
Tools
Google Analytics
Even if you use a more advanced web
analytics tool, you should still give
Google Analytics a try.
http://www.google.com/analytics/
Be sure to setup Goals and track things
like number of web forms completed,
PDFs downloaded, and more.
6
Google Analytics YouTube Videos
http://www.youtube.com/googleanalytics
Learn how to leverage all the tools in
Google Analytics using these YouTube
videos and maximize your return on
investment in online marketing.
7
Google Webmaster Tools
www.google.com/webmasters/tools/
Learn what Google thinks about your
site and identify any major problems.
Avoid site issues like duplicate content
and broken links.
8
Google AdWords Editor
http://www.google.com/adwordseditor/
Manage your Google AdWords campaign
quickly and easily with this editor. Make
changes and then upload them to your
account.
9
PRWeb
http://www.prweb.com/
Get news out about your business and
tell the world what’s happening. Use
the search engine friendly press release
to create keyword rich text links back to
your site.
10
Social Networking Sites
http://www.linkedin.com/
If you haven’t started using these
social networking sites to connect with
people you know, you are behind the
curve!
http://www.facebook.com/
11
Constant Contact Email
Once you create a relationship with a
customer, you need to continue your
communication using an email tool
like constant contact.
http://www.constantcontact.com/
12
CRM Tools
http://www.pardot.com/
If your business is B2B, then you need a
advanced CRM tool to keep track of
in-bound web leads. With today’s tools
you can easily track sales from online
web lead to closed sale offline.
http://www.salesforce.com/
13
Competitive
Intelligence
Tools
Google Alerts
http://www.google.com/alerts
Keep track of your competition by setting
up alerts to be notified when company
names and other keyword phrases show
up in the Google index.
14
SpyFu
http://www.spyfu.com/
Check out your competition in Google
AdWords. Find out how much they are
spending and what their ads say.
15
Advanced Google Search Operators
Thought you knew how to search things
in Google? Try out some of these top
search operators.
http://www.google.com/help/operators.html
Be sure to try allintitle: to find out how
many web pages are optimized to rank
well for your most valuable keyword
phrases.
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Information
Resources
Top SEO Blogs
Learn more about search engine
marketing. Check out these SEM
blogs:
http://blogsearch.google.com
1.
2.
3.
4.
http://www.seobook.com/blog
http://www.seomoz.org/blog
http://searchenginewatch.com/
http://searchengineland.com/
Try this tool to manage your blogs:
http://www.netvibes.com/
17
Top SEO Tool Sets
Check out these great SEO/SEM tool
sites:
1.
2.
3.
4.
http://www.webconfs.com/
http://www.webmaster-toolkit.com
http://www.seochat.com/seo-tools/
http://tools.seobook.com/
18
Free Google Tools
http://www.google.com/options/
Google offers dozens of great free tools.
Check them out here. If you don’t use
Gmail yet, setup an email account.
19
Search Marketing Agency
http://www.twentysix2.com/
Free tools are nice, but if you need a
professional, experienced, full service
search engine marketing agency
to promote your business online,
visit our site at TwentySix2.com or
call us at 404-541-9780.
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