Marketing Strategies for
Your Practice
Glenn Lombardi, Officite
“I googled dentist”
Internal vs. External
Marketing
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Internal- telling current patients about
your services, asking existing patients
for referrals
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Staff training, practice management
External- directed to prospects,
reaches greater audience, greatest
ROI
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includes direct mail, Internet, social
Where are Your New
Patients Coming From?
• The Internet
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Website
Google
Directories & review sites
Mobile
Social Media
Patient Education
Website: Foundation of
Entire Marketing Strategy
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1st impression
Professional design
Easy navigation
Educational content
24/7 storefront to practice
Search Marketing
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Have a search marketing plan
Search Engine Optimization
• High organic search ranking
Pay Per Click Advertising
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1st page ads in sponsored
listings
Google Place Page, Yahoo Local,
Bing Local
• Verified local directories
Reputation Management
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Submission to top local directories
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Monitor Your Online Reputation
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Alerts
Plan to get patient reviews
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Consumer Portals: Yelp, Angie’s List,
Citysearch
Take home instruction cards
In-office mobile reviews solution
Appeal to loyal patients
Make it Easy
Social Media
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Facebook, Twitter, Google+
Blogging
Integrated with Website
It’s a referral network!
Managing Social Media
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Appoint member of your staff
Have a Plan
Encourage Dialogue
• Contests
• Health Tips
• Polls/Surveys
• Blog = Nucleus of social
media content
Patient Education
• Increase treatment awareness
• Be perceived as expert in your area
• Educate patient after office hours
• Patient Education Library
• Videos
• Blog
• ADA content now available
“Bad” Marketing
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Doing nothing at all
Doing it on your own
Inconsistency
Over the top
Tracking
• Is your website driving
new patients?
• Measure…
• New patient
appointments
• Phone calls
• Website traffic
Integrated Web Strategy =
Maximum ROI
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Website
Google
Directories & review sites
Mobile
Social Media
Patient Education
Thank You
Glenn Lombardi
800-908-2483
www.officite.com