Introduction
Casa de Santiago LLC
Robert E. Harris
Owner
440 Burroughs, Box 155
Detroit, MI 48202
313.820.4702 direct
313.875.5850 fax
www.casadesantiagollc.com
Building Safety Challenge – Fires
Building Safety Challenge – Earthquakes
Building Safety Challenge – Hurricanes
Solution - Arxx Insulated Concrete Forms
- Safer
- Healthier
- Stronger
- Energy Efficient
Solution - Arxx Insulated Concrete Forms
California Wildfires 2008
Solution - Arxx Insulated Concrete Forms
Hurricane Katrina
Solution - Arxx Insulated Concrete Forms
Meets engineering requirement for earthquakes
Solution - Arxx Insulated Concrete Forms
Healthier living environment
Energy Efficiency – Winter - $50/month/unit
65% Lower !!
Technology – Arxx Edge, Prime & Steel
Field Assembled
Speed
Industrial
Business Development
2008
2009
Founded
Detroit
Dealership
Trained
70 Installers
Began
Installer
Training
Assisted
on 3 Projects
2010
Trained
24 Installers
Started Tech
Town SmartStart Program
4th Quarter
- Start 2 Projects
2011
2012
Start
8-10 Res.,
1 Comm.
Projects
Start
10-12 Res.,
2 Comm.
Projects
Competition
Nudura
Reward
Superior Wall
Conventional
Construction
Arxx Advantage – Unmatched Technical Support
and Customer Service
Competition – Insulating Concrete Form Detail
Competition - Other Insulating Concrete Forms
Founded
Distribution
Plants
Arxx
Nudura
Superior Wall
Reward
1978
2000
1981
1988
International
International
22 States
National
11
1
17
6
+++
+
++
++
30 years +++
na
15 years ++
+
950 d +++
698 d ++
na
na
R-22 +++
R-22 +++
R-12 +
R-22 +++
Customer
Support
Warrentee
Fire
R-Value
Competition – Conventional Construction Detail
ICF
Energy
Efficiency
++
Energy
Payback
5 years
Fire Rating
++
Strength
++
Cost
$$$
Wood Steel Masonry
-
-
-
---$
-+
+
$$
-+
+
$$
Market Size
Sales
10%
9%
Wood
4%
Masonry
Steel
6%
Other ICF
75%
2%
Arxx
Go to Market Strategy
Homes - Detroit $87 Million
American Reinvestment and Recovery Act
Go to Market Strategy
DPS Schools and
Detroit Medical Center
$1 Billion Market
2011 thru 2015
Management Team
Robert E. Harris – Owner/Manager
- 17 years in construction trades
- 13 years self-employed
Jim Quain – ICF Consultant/Estimator
- 17 years as Insulating Concrete Form Distributor
- Sold/installed over 200 basements, 150 homes,
and 15 commercial buildings
Stephanie Abernathy-Lane – Human Resources/Marketing
- Master’s of Business Administration
To Be Added
- CFO, Office Manager, IT Support
Business Model
Arxx Sales, Bracing Rental & Work Force
Financial Projections
Total Sales
ICF Sales
Rental
Labor
Total Sale
2010
$52,000
$6,000
$2,000
$60,000
2011
$413,800
$41,400
$8,800
$464,000
Revenue, Expenses and Profit
2010
2011
Total Sales
$60,000 $464,000
Expenses
$54,000 $396,000
Profit
$6,000
$68,000
2012
$538,332
$52,596
$10,032
$600,960
2013
2014
$721,423 $990,583
$68,962
$92,880
$11,737
$14,085
$802,123 $1,097,548
2012
2013
2014
$600,960 $802,123 $1,097,548
$492,480 $634,154 $843,529
$108,480 $167,969 $254,019
Ask, Use of Funds, Exit
 $50,000
Dollars, 1st Round
Trailer
Bracing
Tools
Office and Office Equipment
Grant Writer
Michigan Business – 2015 and Transition
Business to Caribbean
 Sell
Casa de Santiago LLC
Robert E. Harris
Owner
440 Burroughs, Box 155
Detroit, MI 48202
313.820.4702 direct
313.879.5850 fax
Website: casadesantiagollc.com