Media and Content Delivery:

Technical Opportunities and Challenges

Remco Frijling

Director Sales Engineering

EMEA

Level 3 Communications

© 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners.

Internet

Service Provider

Mobile

University

Enterprise

Venue

Infrastructure Transport Packet Content Delivery

Fiber

© 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners.

Enabling your Application

& Content Infrastructure

-Exchange of information & Knowledge

-Large File Collaboration

-Video Distribution

-Learning Management Systems

-Public Services (Open Source Downloads)

-E-Learning

-E-Research

-WebLectures

-Digital Learning Libraries

-Services for Scientific Computing

2009 Level 3 Communications, LLC. All Rights Reserved.

Our Perspective

December 2005- Vyvx Networks

20 years of award winning delivery gives

Level 3 the broadcasting experience to turn an

IP network into a high quality broadcasting network

January 2007- Savvis CDN

CDN services and the Intellectual Property

Rights for the first CDN, enabling the delivery of a full

Content delivery solution to customers

July 2007- Servecast

Delivering the enabling tools to demonstrate how to commercialise video assets

Integration of Caching, Streaming and Storage

Hardware on the network

2009 Level 3 Communications, LLC. All Rights Reserved.

Delivering Content

The Level 3 Ecosystem

Content Delivery Services

Caching, Streaming, Storage, Encoding

Level 3

Streaming and Caching

Platform

Acquisition

Vyvx Video Backbone

Backhaul Transmission Distribution

Broadcasters

Sports Venues

Broadcast Location

• Post Houses

• Video Hubs

• Teleports

Studios

Vyvx

TSC Terrestrial

Vyvx

TSC

Analog Video Fiber Services

MPEG Video Fiber Services

HD Digital Video Fiber Services

Sports & Special Event Services

HD & SD Encoding Services

Teleport Video Services

Satellite Video Services

Content Owner Level 3 Vyvx Services

TV Stations

Cable

Companies

Level 3

Content

Delivery

Network

Provider Consumer

IP / MPLS Backbone

Sonet / SDH Transport Network Infrastructure

Optical Wavelength Infrastructure

Facilities, Conduit, and Fiber Infrastructure

“They (Level 3) own all aspects of what it takes to operate a CDN; wavelengths, colocation, power and cooling, server infrastructure, the largest IP backbone on the planet and direct interconnectivity to other top networks.”

- Dan Rayburn, Businessofvideo.com

2009 Level 3 Communications, LLC. All Rights Reserved.

Level 3 CDN: Broadcast enabling the Internet

2009 Level 3 Communications, LLC. All Rights Reserved.

Internet Broadcast

Internet Broadcast

Service Control and Reporting

Player and Network Analytics

Service Scheduling and Control

Video Transport (Vyvx)

Signal Conversion

Satellite Services

Digital Video Services

Analog Video Services

IP Video Network Services

Internet Video Creation

Live Encoding

Transcoding

Digital Rights Management

Video Editing and Marking

Content Management

Media Components and Sites

Monetization (Advertising and Subscriber management)

Event Monitoring

2009 Level 3 Communications, LLC. All Rights Reserved.

Content Delivery Services

Caching

Streaming

Origin Storage

Players

2009 Level 3 Communications, LLC. All Rights Reserved.

HTTP Adaptive Streaming

2.4M

00:00 00:02

300K @ 00:00?

700K @ 00:02?

2.4M @ 00:04?

1.5M @ 00:06?

2.4M @ 00:08?

00:04 00:06 00:08

300K (start quickly)

700K (good network)

2.4M (great network)

1.5M (glitch)

2.4M (play on…)

Bit Rate

Heuristics

300K

2009 Level 3 Communications, LLC. All Rights Reserved.

Case

http://smooth.level3.com/level3delivers/

2009 Level 3 Communications, LLC. All Rights Reserved.

Q&A

Robert Van Beurden, Account Director

 robert.vanbeurden@level3.com

Patrick Burgers, Sales Engineer

 patrick.burgers@level3.com

Remco Frijling, Sales Engineering Director

 remco.frijling@level3.com

2009 Level 3 Communications, LLC. All Rights Reserved.