There’s an Emerging Market for Pellet Heat
• Fossil Fuel prices are unstable
and are seen more and more by
consumers as “part of the
problem”
– Global Warming
– Taking money out of our local
economies
– Reducing our national security
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After removing the peak of the 2008 spike and the 2009
recession, we see a steadily increasing price as world
demand grows and supply struggles to keep up
Oil Prices by year.
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How does the Marketplace Respond?
• Wood Pellets and Natural Gas are
the only energy sources ready to
replace Oil as a convenient, clean
and affordable fuel
– Air source heat pumps can’t
meet the demand of the average
home
– Geothermal Heat Pumps are too
expensive to install
– Propane is as expensive as oil
to the end user
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Wood Pellet Heating Systems Suit Mainers
•
Consumers are looking for low installed
costs, low operating costs, and reliability.
They want to feel good about their
decisions.
•
The kedel is a stand alone central
heating system.
•
Installations of the Kedel are marginally
more expensive than fossil fuel boilers,
typically between $1,000 and $4,000.
•
Kedels make use of buildings’ existing
infrastructure.
•
Pellet Fuel prices are low and stable.
•
The Kedel is reliable. It’s also easy to use
and service.
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Who is the Best Candidate to Convert to Wood
Pellets?
• The best potential customer is
someone with an aging oil
boiler or warm air furnace.
• They know they need to invest
in new equipment, but are
hesitant to spend a significant
amount of money on a new
fossil fuel system.
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Maine Makes Pellets
• Maine is home to four active pellet mills
producing premium wood pellets:
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Maine Delivers Pellets
• Maine Based Pellet Delivery Companies Cover Nearly Every
Corner of the State
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Meet
the answer is
simple
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Kedel’s Heat Exchanger Cleaner at Work
Internet connection is needed to view video. It may take a
minute to load. If it doesn’t load, you can view it here:
http://www.youtube.com/watch?v=CAIIBi-yFe8
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What does it mean to have a web enabled
controller?
• A web enabled controller allows
you to keep track of your clients’
boilers.
• You will know if the boiler fails or if
the pellet supply is running low.
• You can arrange deliveries around
known levels of pellets in the
hopper.
• You can cement a long term
relationship with your client to
provide fuel and service.
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View your Kedel from the Web
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What About Maintenance?
The Kedel is a low maintenance
system
For the Consumer:
•For an entirely automated
system, the homeowner’s
interactions can be as infrequent
as emptying the ash bin about
once a month.
•Less automated systems will
require a weekly scraping of the
burner plate.
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What About Maintenance?
For the Partner:
• Twice annual heating
exchanger cleaning (takes ten
minutes or less).
• Annual service/inspection from
a qualified technician.
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For Additional Detail On Warranty, see our Standard Warranty.
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The Cost Of Kedel
• The next few slides show how we
estimate the installed cost for a
Kedel.
• We’ve used our basic model, the
Kedel 54 All in One.
• These slides are based on actual
costing workbooks used by
reVision heat, our Kedel Partner in
Southern Maine.
• Every installation is different, but
these figures provide a realistic
look at what’s needed to quote and
install a Kedel 54 All in One.
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Sample Cost of Boiler Assembly for Kedel 54
All in One
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Built Boiler Costs
• Most installers will
choose to pre-build the
Kedel before it leaves the
shop.
• This includes near boiler
piping and pumps.
• We estimate this as a
parts cost of about $200.
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Sample Cost/Price of Kedel 54 All in One After
Adding “Built Boiler” and Spare Parts Cost
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Estimated Labor Cost for a Kedel 54 All in One
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Total Estimated Parts and Labor for a Kedel 54
All in One
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Meet
Interphase Energy, LLC
The Importers of Kedel
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Interphase Energy, LLC was formed in 2012 by a
group of Maine entrepreneurs to bring energy
systems to market in North America
Our Products are:
• common sense
• fair priced
• and technologically advanced
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Our first product is the
Kedel pellet boiler,
imported from Denmark.
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Our Mission and Values Drive Our Work
Mission: To provide sustainable energy solutions for everyone.
Vision: Our vision is to become the leader in education and
distribution of sustainable heating and cooling appliances that
captures 30% of oil conversions in the Northeast by 2025.
Values:
• Partnership, Education and Support
• Accessibility
• Environmental Stewardship
• Pro-active approach to technology and global trends
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Meet
Nordjysk Bioenergi ApS
(NBE)
The Manufacturers of Kedel
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Kedel Worldwide
• In Europe, the Kedel is sold
under the label Black Star.
• In Europe, 35,000 Black Star
boilers are currently in
operation.
• NBE maintains a market share
of 90 percent in Denmark and a
10 percent share across
Europe.
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Kedels Online in Denmark
*Map represents only those systems that are web enabled.
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Our Kedel is built in state of the art manufacturing Facilities
in Denmark and in the Czech Republic (video)
Internet connection is needed to view video. It may take a
minute to load. If it doesn’t load, you can view it here:
http://www.youtube.com/watch?v=EXHMk30pQDE
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Bringing the Kedel to Market
• Interphase Energy is building a
network of Kedel Partners and
Dealers with Maine’s leading
heating contractors, fuel and
service providers.
• Our goal is to meet the demand
of the Market through as few
Partners/Dealers as possible.
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Our Partners are the Foundation of the Kedel
Network
•
Partners will serve as the product’s
principal sales drivers, installers,
service and fuel providers.
•
Partners are companies with existing
heating sales and service
capabilities.
•
Preferably, Partners also have the
ability to deliver pellets and hold a
few boilers and spare parts in
inventory.
•
Interphase Energy asks the most of
Partners and thus Partners will
receive the most competitive pricing,
and extensive sales and technical
support.
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Interphase Energy will Help Ensure Your
Success
•
Interphase Energy will provide Partners with an exclusive territory inside of
which we will not set up other Partners.
•
In most cases, territories will be within 20-30 miles of Partners’ physical
locations. Partners may sell and service Kedel systems outside of their
exclusive territory.
•
Interphase Energy will direct all inquiries from within an assigned territory to
the Partner.
•
Interphase Energy will provide extensive sales and service training and
ongoing support.
•
Interphase Energy will actively market in Partners’ territory and provide
support for local marketing efforts initiated by Partner.
•
Interphase Energy will provide Partners with a 25% discount (.75 x MSRP).
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What We Ask of Our Partners
•
Partners will actively market and promote Kedel
–
–
–
–
–
–
Partners have in-house sales staff.
Partners maintain one functioning Kedel as a show room model.
Partners will actively pursue leads generated by IE in their assigned territory.
Partners will sell a minimum of 25* units per year.
Partners will service the product and warranty for installations in their territory
Partners will provide 24-7 service, internet monitoring, and maintenance agreements
to their customers.
– Partners will use the online - forum as a first step at solving maintenance and service
issues.
•
Partners will not sell to other dealers.
•
Partners will make a reasonable effort to hold inventory and parts.
•
Partners will attend Kedel training on service and installations.
*sales goals may be negotiated during the first year of carrying the Kedel line.
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