Orange County Presentation
Rick L. Weddle, President & CEO
OPPORTUNITY
Won
 EDC
Overview
 Year
in Review
 Value
Proposition
 Positioning
For Success
Vision: A Diverse and Prosperous
Economy
Benchmark Indicators:
• Consistent EDC mission success
• Job growth and % change
• Average annual wages and % change
• % of adults with bachelor’s degree or
higher
• % of out-of-state migrants with BA/BS or
higher
• Per capita income level and % change
• Poverty rate
• Home affordability and % change in
median price
• Travel time to work & commuter % who
drive alone
Reference and Source: Benchmark Austin Competitiveness Indicators
EDC Mission and Purpose
Aggressively
attract, retain
and grow jobs
for the Metro
Orlando region
EDC Focus
 Recruit
 Assist
New Companies & Jobs
Existing Job Growth
 Support
 Attract
Entrepreneurial Start-Ups
Film and Television Production
FY 2011-12
YEAR
IN
REVIEW
6
Performance Metrics
FY 11-12
Goal
FY 11-12
Actual
% of Goal
Goal
Status
Last Year’s
Comparison
Jobs New & Retained
(Established)
4,050
4,604
113.7%
+
h
Jobs New & Retained
(Won*)
4,050
4,604
113.7%
+
h
Capital Investment
(Established)
$120,875,000
$299,841,157
248.1%
+
h
Capital Investment
(Won*)
$120,875,000
$299,841,157
248.1%
+
h
Film Permitted
Production Days
500
701
140.2%
+
h
*Projects “Won” includes “Established” projects & those that have made a location
decision, but not finalized establishment process.
+ at or above
YTD Goal
VALUE
PROPOSITION
8
EDC Value Proposition
1.
Region is the right frame for success.
EDC Region
LAKE
COUNTY
SEMINOLE
COUNTY
ORLANDO
ORANGE
COUNTY
OSCEOLA
COUNTY
EDC Value Proposition
1.
Region is the right frame for success.
2.
Orange County Return on Investment
$1.00
=
$20.69
EDC Value Proposition
Orange County Impact – FY 2011-12
Projects
Total Jobs*(projected 3 year impact)
Square Feet
Capital Investment
Average Wage
Orange County
%
TOTAL
18
45%
40
2,579
56%
4,604
383,304
21.2%
1,805,549
$72,857,713
24.3%
$299,841,157
$40,177
$45,279
EDC Value Proposition
1.
Region is the right frame for success.
2.
Orange County Return on Investment.
3.
Fair and equitable public funding formula.
EDC Value Proposition
EDC Funding Breakdown
Private Investment –
70%
Public Investment –
30%
30%
70%
EDC Value Proposition
1.
Region is the right frame for success.
2.
Orange County Return on Investment
3.
Equitable public funding formula.
4.
Level playing field and transparency.
EDC Value Proposition
1.
Region is the right frame for success.
2.
Orange County Return on Investment.
3.
Equitable public funding formula.
4.
Level playing field.
5.
Support for product improvement.
Orange County
Regional Branding
Medical City
Metro Orlando
Defense Task
Force (BRAC)
POSITIONING
FOR
SUCCESS
1
8
FY 2012-13 Goals
Core Metrics
Jobs: Recruitment and
Attraction
Annual Goal
1,932
5-Year Job Goals
%
Increase
from FY
11-12
7,000
4%
2,668
-3%
Total Job Target for Year
4,600
0%
Capital Investment
Film Production Days
Permitted
$193,448,400
550
-35%
-22%
Dynamic Metrics
Annual Goal
%
Increase
Payroll
$268,460,600
29%
Annual Jobs Announced
6,000
Jobs: Business
Expansion
2,473
2,541
2,614
5,000
1,884
1,932
Attraction
Jobs
4,000
3,000
3,559
3,509
2014-15
2015-16
Expansion
3,465 Jobs
3,074
2,668
2,000
1,000
Average Wage
Square Feet Absorbed
Project Assistance Level
$58,361
29%
1,416,800
-22%
90% Moderate +
N/A
2012-13
2013-14
2016-17
Business Development Emphasis
Attraction/Retention/Expansion
Domestic/International
Program/Resource
Balance
Program/Resource
Balance
33%
33%
67%
Attraction
Retention/Expansion
Source: FDI Study
67%
Domestic
International
Strategy and Approach
•
Focus on regional branding (alignment with State of Florida effort)
•
Elevate priority and focus on MS&T sector retention – Metro Orlando
Defense Task Force (BRAC threat)
•
Clarify roles in regional innovation systems and entrepreneurial
development
•
Become more collaborative in expansion and retention efforts
•
Establish International Affairs hosting program
•
Increase emphasis and resources on recruitment, both domestic and
international
•
Strengthen and expand film development efforts
•
Realign target sectors, target markets and staff team based on FDI
study
•
Enhance and improve management processes and technology systems
Re-Alignment of Target Sectors
Supply
HIGH
Demand
HIGH
MEDIUM HIGH
- Business
Services
MEDIUM HIGH
LOW
MEDIUMLOW
LOW
- Software & IT
- Creative
Industries
- Life Sciences &
Biotechnology
MEDIUM
MEDIUM LOW
MEDIUM
-
Financial
Services
-
Advanced
Manufacturing
Logistics &
Distribution
Aerospace &
Defense
Optics &
Photonics
- Modeling,
Simulation &
Training
-
- Chemicals,
Metals &
Plastics
- Energy
Sectors with the strongest potential for winning investment,
OCO FDI Study, August 2012
Re-Alignment of Priority Target
Sectors
Tier One:
•
Business Services
•
Advanced Technologies
(Includes many of the sectors in the matrix with MS&T and Optics as
the key differentiating “enablers”)
Tier Two:
•
Life Sciences & Biotechnology
Tier Three:
•
Logistics, General Business & Other
Positioning for Success
Holly Wiedman,
Executive Vice President,
Business Development
2013 Business Development Calendar
 Local Trade Shows in Target Industries
 Photonics West | Feb 2-7 | San Francisco, CA
 Site Selectors Guild | Feb 25-27 | New Orleans, LA
 Hannover Messe | Apr 7-13 | Hannover, Germany
 BIO International | Apr 22-25 | Chicago, IL
 Paris Air Show | Jun 16-20 | Paris, France
 Business Development Mission (U.S.)
Surge of Business Development Activity
 U.S. - Technical Support Center
 Spain - Life Sciences
 Europe - High Tech
 U.S. - Information Technology
 U.S. - Call Center
 U.S. - Manufacturing/Renewable Energy
Recap
 New
and Better Jobs
 Increased
 Film
Capital Investment & Tax Base
Production Revenue
 Business
 More
Opportunity Growth
Competitive City and Region
LAKE
COUNTY
SEMINOLE
COUNTY
ORLANDO
ORANGE
COUNTY
OSCEOLA
COUNTY
Thank
You