PART III: Next Three Chapters Chapter 7: Structured Processes and Information Systems • Discusses structured business processes and ways information systems can improve process quality Chapter 8: Social Media Information Systems • Addresses dynamic processes used with social networking applications Chapter 9: Business Intelligence Systems • Discusses business intelligence and related information systems Dr. Chen, Management Information Systems 1 Chapter 7 Structured Processes and Information Systems Jason C. H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane, WA 99258 chen@jepson.gonzaga.edu Dr. Chen, Management Information Systems 2 Fox Lake Country Club • • • • Exclusive private golf and tennis club 1500 memberships 35 full-time and 100+ seasonal employees Business units: Restaurant, pro shop, facilities, new weddinghosting events Tennis, swimming activities and the pro shop are ignored in the study • Hit hard by recession Dr. Chen, Management Information Systems 3 Fox Lake Country Club Has a Problem • Mike, facilities manager • Anne, wedding planner • Renovation plan interferes with scheduled weddings • Could result in lost revenue, unhappy customers, damaged business reputation and costly law suits • What are missing and needed for the Fox Lake Country Club. • Answer – Structured Processes and “relevant” Information Systems Dr. Chen, Management Information Systems 4 Study Questions Q1: What are the basic types of structured processes? Q2: How can information systems improve process quality? Q3: How do enterprise systems eliminate problems of information silos? Q4: How do CRM, ERP, and EAI support structured enterprise processes? Q5: What are the elements of an ERP System? Q6: What are the challenges of implementing enterprise systems? Q7: How will service-oriented architecture impact enterprise information systems? Q8: 2022? Dr. Chen, Management Information Systems 5 Study Elements Four important elements can be summarized in this chapter: 1a. What is “structured processes” and what are the basic types of structured processes? 1b. How can information systems improve process quality? 2. What is “information silos” and how do enterprise systems eliminate problems of information silos? 3a. What are CRM, ERP, and EAI and how do “they” support structured enterprise processes? 3b. What are the elements of an ERP System? 4a. What Are the Challenges When Implementing New Enterprise Systems? 4b. How will service-oriented architecture (SOA) impact enterprise information systems? Dr. Chen, Management Information Systems 6 Q1. What are Business Process and Business Process Management? • Business process: A network of activities that generate value by transforming inputs into outputs ( and to achieve a defined business outcome,) – Fig. 7.1 a three-activity process for approving customer orders. • Busisness process management (BPM) is a management approach focused on aligning all aspects of an organization with the wants and needs of clients. It is a holistic management approach[1] that promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. http://en.wikipedia.org/wiki/Business_process_management Dr. Chen, Management Information Systems Dr. Chen, The Trends of the Information Systems Technology 7 TM -7 What are Business Process and Business Process Management? • Business process: A set of logically related tasks performed to achieved a defined business outcome • Business process management (BPM) is a management approach focused on aligning all aspects of an organization with the wants and needs of clients. It is a holistic management approach[1] that promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. http://en.wikipedia.org/wiki/Business_process_management Dr. Chen, Management Information Systems Dr. Chen, The Trends of the Information Systems Technology 8 TM -8 What Are the Basic Types of Structured Processes? Fig 7-1 Business Process with Three Activities Dr. Chen, Management Information Systems 9 Structured vs. Dynamic Processes • Structured processes – Formally defined, standardized processes that involve day-to-day operations. – E.g., accepting a return, placing an order, purchasing raw materials. • Dynamic processes – Flexible, informal, and adaptive processes that normally involve strategic and less specific managerial decisions and activities. – E.g., whether to open a new store location or how best to solve the problem of excessive product returns. Dr. Chen, Management Information Systems 10 Q/A Which of the following is an example of a dynamic process? • A) Samsung accepts a return of a defective television from its dealer. • B) Starbucks places an order for coffee beans from its local supplier. • C) Amazon.com hires customer service respresentatives to help customers with their online orders. • D) Nike uses Facebook and Twitter to generate buzz about its new line of running shoes. • Answer: Dr. Chen, Management Information Systems 11 How Do Structured Processes Differ from Dynamic Processes? Fig 7-2: Structured vs. Dynamic Processes Dr. Chen, Management Information Systems 12 Different Structured Processes and IS • Structured departmental process – a structured process that exists to enable departmental employees to fulfill the charter purpose, and goals of a particular organizational unit (see Fig. 7-3&4) • Departmental information system – an IS that exists o support a departmental process • Structured enterprise processes – Structured processes that span an organization and support activities in multiple departments. • Structured information system – an IS that exists o support a departmental process Interenterprise processes • Structured ________________ – Structured processes that span two or more independent organizations. At Fox Lake, the process that are restaurant uses to order supplies and ingredients from its suppliers is an example. • Structured Interenterprise information system – an IS that exists o support an interenterprise process Dr. Chen, Management Information Systems 13 Common Departmental Information Systems Dr. Chen, Management Information Systems Fig 7-3: Common Departmental Information Systems 14 How Do Structured Processes Vary by Scope? Fig 7-4: Scope of Structured Processes Dr. Chen, Management Information Systems 15 Q2: How Can Information Systems Improve Process Quality? • Processes are the fabric of organizations; they are the means by which people organize their activities to achieve the organization’s goals. • Two dimensions of process quality: efficiency ratio of process outputs to inputs. • Process __________: effectiveness how well a process achieves • Process ___________: organizational strategy • Ways to improve process quality structure Change process ___________ resources Change process ___________ Change both Dr. Chen, Management Information Systems 16 How Can Information Systems Improve Process Quality? 1. Performing an activity – Partially automated, completely automated 2. Augmenting human performing activity – Common reservation system 3. Controlling process flow – Order approval process Dr. Chen, Management Information Systems 17 Q3: What is Information Silo? • Information Silo – is a condition that exists when data are isolated in separated information systems. – For example, if an organization uses one IS for order processing and a second IS for customer service, the customer data are isolated in two separate systems. – Result: the customer service department might provide thousands of dollars of customer support to a customer who has only ordered a few hundred dollars of product. – Other Disadvantages: • Wasting resources (and then increasing the cost) • Data are not integrated, consequently, information might be inconsistent (and inaccurate) and affect the quality of decision making. Dr. Chen, Management Information Systems 18 Q3: How Do Enterprise Systems Eliminate Information Silo Problems? • No organization plans to create information silos. They arise as a consequence of IS that support departmental rather than enterprise-level processes. • Specifically, how do Information System Silos arise? – – – – Data isolated in islands of automation Different department goals Different personal and workgroup needs Duplicate data as organization grows Dr. Chen, Management Information Systems 19 Fox Lake Country Club Departmental Goals Fig 7-5: Fox Lake Country Club Departmental Goals Dr. Chen, Management Information Systems 20 Islands of Automation (Information Silo) [ repeated customers] [one-time event] Dr. Chen, Management Information Systems [ maintenance and problem solving within budget] Fig 7-6: Fox Lake Country Club Departmental IS 21 Islands of Automation (Information Silo) • Information silo (or islands automation) are not a problem until process begin to use and store data about the same entities (or until they duplicate data). • At that point they become quite problematic. • Fox Lake learned when the wedding events department maintained its own copy of room reservation data that duplicated same data in the facilities department. • By storing isolated data, their activities can conflict, as they did. (see Figure 7-7 for a Hospital example) Dr. Chen, Management Information Systems 22 Examples of Islands of Automation at a Hospital (stop making meals) (issue discharge order) (prepare patients) (take-home medication) (clean room) (family to be notified) much data are not integrated Fig 7-7: Examples of Islands of Automation at a Hospital Dr. Chen, Management Information Systems 23 What Problems Do Information Silos Cause? (w/credit return of $5,500 by Acct. dept, but, Sales/Marketing dept. do not know) ($32,300=$37,800-$5,500 (IndyMac was acquired by OneWest Bank) ??? $$$ Fig 7-8: Problems Caused by Information Silos Dr. Chen, Management Information Systems 24 How Do Enterprise Information Systems Eliminate Silos? (shared database, consistent information, quality decision making/services) [1a] [1b] [1c] Fig 7-9: Fox Lake Club Enterprise Reservation System Dr. Chen, Management Information Systems 25 An Enterprise System for Patient Discharge [1] [2a] [2b] [2c] [4a] [3a] [4b] [3b] [5b] [5a] Enterprise systems like the one in Fig. 7-10 were not feasible until network, data communication, and database technologies reached a sufficient level of capability and maturity in the late 1980s and early 1990s. Dr. Chen, Management Information Systems Fig 7-10: Example Enterprise Process and Information System 26 BUSINESS VALUE & FOCUS – IS Perspective IS/E-BUSINESS •SCM •CRM •BPR •ERP Customer centric Who are the customers? Where are the customers? Their purchasing habits How to reach them? SCM: Supply Chain Mgt. CRM: Customer Relationship Mgt. BPR: Business Process Reengineering ERP: Enterprise Resources Planning Dr. Chen, Management Information Systems Demands Products Value What they need/want? How many they need/want? When they need/want? How to reach them? Business Models & Strategies 27 Manufacturing Industry Value Chain Product and Service Flow Support Activities Administrative and Other Indirect Value Added Research and Development Production Engineering and Manufacturing Sales and Marketing Distribution Service Primary Activities Dr. Chen, Management Information Systems 28 N How do functional systems relate to the value chain? Porter’s value chain model from Chapter 3 is reorganized to show primary and support activities from a customer’s perspective, beginning with Marketing and Sales on the left, to Service and Support on the right. (Value) Dr. Chen, Management Information Systems Chapter 3. Reorganized Porter Value Chain Model Q4: How Do CRM, ERP and EAI Support Enterprise Processes? Business Process Reengineering (BPR) • BPR means radically changing how people work changing business policies and controls, systems and technology, organizational relationships and business practices, and reward programs. • Integrated data, enterprise systems create stronger, faster, more effective linkages in value chains • Difficult, slow, and exceedingly expensive • Key personnel determine how best to use new technology • Requires high-level and expensive skills and considerable time Dr. Chen, Management Information Systems 30 Deconstruction of the newspaper industry: BPR Old newspaper industry value chain Journalists Editors Printers Distributors Readers Columnists New newspaper industry value chain Editors Journalists _____ Readers Columnists Dr. Chen, Management Information Systems 31 BPR Radical Change = Types of Organizational = Strategies Dr. Chen, Management Information Systems New organization + Industry Structure + IT Competitive Cooperative Strategies + Strategies 32 Emergence of Enterprise Application Solutions. • The process quality benefits of enterprise-wide systems became apparent; however, as applications became more and more complex, in-house development costs became infeasible. • The organizations began to look more favorably on the idea of licensing pre-existing applications with “Inherent processes”: Predesigned procedures for using software products Based on “industry best practices” • Three categories of enterprise applications emerged: Customer relationship management (CRM) Enterprise resource planning (ERP) Enterprise application integration (EAI) Dr. Chen, Management Information Systems 33 Customer Relationship Management (CRM) • CRM Suite of applications, a database, and a set of inherent processes Intended to support customer-centric organization Integrates all primary activities of value chain • Manage all interactions with customer though four phases of customer life cycle: (Fig. 7-11) 1. Marketing—marketing sends messages to target market 2. Customer Acquisition—customer prospects order and need to be supported 3. Relationship Management—support and resale processes increase value to existing customers 4. Loss/churn—win-back processes categorize customers according to value and attempt to win back high-value customers 34 Dr. Chen, Management Information Systems Four Phases of Customer Life Cycle Figure 7-11 depicts the four phases of the customer life cycle and shows how a CRM system integrates them into three major processes: solicitation, lead-tracking, and relationship management. Dr. Chen, Management Information Systems Fig 7-11: The Customer Life Cycle 35 CRM Applications Customer Relationship Management (CRM) systems store data in a single database and link CRM processes to one another. Fig 7-12: CRM Applications Dr. Chen, Management Information Systems 36 A Marketing Strategy – showing the 4 P’s of a Marketing Mix Product Place C Price Dr. Chen, Management Information Systems Promotion 37 People, Process and Technology Start with People Dr. Chen, Management Information Systems 38 Customer Relationships Dr. Chen, Management Information Systems 39 Enterprise Resource Planning (ERP) • Enterprise Resource Planning (ERP) a suite of applications called modules, a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform. An ERP system is an information system based on ERP technology. ERP systems are not for every organization. Companies still have problem associated with information silos. Companies should choose enterprise application integration (EAI) to solve their problem (see next topic). Dr. Chen, Management Information Systems 40 Enterprise Resource Planning (ERP) ERP systems include the functions of CRM systems, it also include accounting, manufacturing, inventory, and human resource applications. Fig 7-13: ERP Applications Dr. Chen, Management Information Systems 41 Pre-ERP Information System: Bicycle Manufacturer Even if parts can be obtained, until the order is entered into the finished goods database, purchasing is unaware of the need to buy new parts. Dr. Chen, Management Information Systems Fig 7-17: Pre-ERP Information Systems 42 Pre-ERP Information System: Bicycle Manufacturer Information Silos (not integrated DB) Dr. Chen, Management Information Systems Fig 7-17: Pre-ERP Information Systems 43 ERP Information System Fig 7-18: ERP Information Systems Dr. Chen, Management Information Systems 44 EAI Automatically Makes Data Conversions Among Different Systems “Virtual Integrated Database” T/F: Enterprise application integration is a suite of applications, a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform. Answer: Fig 7-20: Design and Implementation for the Five Components Dr. Chen, Management Information Systems 45 Enterprise Application Integration (EAI) • Enterprise Application Integration (EAI) is a suite of software applications that integrates existing systems by providing layers of software that connect applications together. • EAI does not contain centralized database. • EAI does the following: Connects system “islands”. Enables communicating and sharing data. Provides integrated information. Leverages existing systems – leaving functional applications as is, but providing an integration layer over the top. Enables a gradual move to ERP. Dr. Chen, Management Information Systems 46 MRP: Manufacturing Resource Planning Dr. Chen, Management Information Systems 47 Dr. Chen, Management Information Systems 48 MRP: Manufacturing Resource Planning Dr. Chen, Management Information Systems 49 Q5: What Are the Elements of an ERP System? • Integrate primary value chain activities with application programs, databases, procedures, training and consulting that integrate: Supply chain Manufacturing CRM Human Accounting Dr. Chen, Management Information Systems 50 ERP Application Programs • An ERP solution consists of the following: ERP application programs Set configuration parameters ERP databases Initial database design included Trigger program code Stored procedure code ERP process blueprints ERP consulting and training Dr. Chen, Management Information Systems 51 What is SAP? S A P Systems Applications Products... in data processing Dr. Chen, Management Information Systems Company Originated in Walldorf, Germany 1972 52 SAP Ordering Business Process Fig 7-21: SAP Ordering Business Process Dr. Chen, Management Information Systems 53 What Companies Are the Major ERP Vendors? Fig 7-22: Characteristics of Top ERP Vendors Dr. Chen, Management Information Systems 54 Q6: What Are the Challenges When Implementing New Enterprise Systems? • Implementing new enterprise systems (CRM, ERP, or EAI) is challenging, difficult, expensive, and risky. • It is not unusual for enterprise system projects to be well over budget and a year or more late. The expense and risks arise from four primary factors: Collaborative management Requirements gaps Transition problems Employee resistance due to threats to self-efficacy Dr. Chen, Management Information Systems 55 Benefits of ERP • • • • • • • Efficient business processes that are effective Inventory reduction Lead-time reduction Improved customer service Greater real-time insight into organization Higher profitability No data inconsistency problems due to integrated database • Business process blueprints tested in hundreds of organizations 56 Dr. Chen, Management Information Systems Q7. How Will Service-Oriented Architecture (SOA) Impact Enterprise Information Systems? • Service-Oriented Architecture (SOA) is a software design philosophy in which activities are organized into modules of functionality called Web services that are requested and delivered over the Internet using SOA standards. • Web service Encapsulated software service provided anywhere over the Internet Service description documents how to use service, and publishes description using Web Service Description Language (WSDL) Services delivered via XML, SOAP, REST, et al. Used by SAP, Oracle ERP Dr. Chen, Management Information Systems 57 Fig 7-24: Using Enterprise Application SOA Services Dr. Chen, Management Information Systems 58 THE CONNECTED CORPORATION: THE FUTURE OF ERP • Data points where SCM, CRM, and ERP integrate. • Lines between SCM, CRM, and ERP will continue to blur – Internet – continue to help organizations integrate data and process across functional departments – Interface – customizable employee browsers – Wireless technology – support a mobile workforce Dr. Chen, Management Information Systems 59 Q8: 2022? • Islands of Automation, Version 2.0 • Storing of data in various places in the iCloud, while other versions of data stored in corporate data in SAP • Version 2.0 silos more isolated and less secure than previous silos Dr. Chen, Management Information Systems 60 • End of Chapter 7 Dr. Chen, Management Information Systems 61