Marshall McLuhan
“The Global Village”
Marshall McLuhan was a Canadian
University professor of English
 Important “thinker”
 “The medium is the message”
 What is medium is he talking about??
McLuhan said…
“The new electronic interdependence
re-configures the world in the image of
a global village”
Global Village means…
Modern electronic devices have the
effect of shrinking time and space by
greatly speeding up communication
between different parts of the world
What are some results of the
global village?
Some examples of the world
getting smaller are….
Not all people are equally
affected by the shrinking world.
What groups of people have not been
affected nearly as much by the
improvements in transportation and
communication? Why?
Interdependence means
People’s actions affecting other
people’s actions.
This has increased because of higher
rates of communication…new
electronic devices such as telephone,
television and the internet.
Page 24-Kathie Lee Gifford
and sweatshops
The things we buy may have an
impact on other parts of the
We may not know where or how the
companies we buy from get products,
we just know that we like them and
that we want them
 If abuses are pointed out, will we
make different choices?
Nike Vs Toms
Facts about NIKE
-Number of workings making Nike products each day 500,000
- Number of People employed by Indonesia which makes Nike Runners 23,000
- Average daily wage for Indonesian worker making Nike products $1.10
- Average Daily wage for Chinese workers making Nike products $2
- Average daily wage for Vietnamese workers making Nike products is $1.60
- Amount Nike CEO Phil Knights is work.. $ 4.5 Billion
- Nikes 2012 Revenue was $ 22 Billion
- Carolyn Davidson, a Oregon University Student who designed swooshed charged
$ 35 for her design
- Number of Ontario workers who lost their jobs when Nike shifted production to
cheaper non disclosed locations.- 100
- Estimated costs of doubling the 10 cents an hour wage of Nike’s 80,000 Indonesia
employees $22 million a year
- Amount Nike paid Michael Jordan for promoting Nike - $ 20 million
- Approx cost of making Nikes $5
- Average retail cost of Nikes - $140
Facts about Toms
- If the world was a village of 100 people 40 would be without shoes.
-Toms Stand for Shoes for Tomorrow
-Their motto is One for One.
- For each pair of Tom shoes that get bought, one pair of Tom shoes
to a child in need.
- Tom shoes are made in China, Ethiopia and Argentina. There are
aware of challenges associated with overseeing a global supply
chain and our global staff actively manages and oversees our
suppliers and vendors to ensure that our corporate responsibility
standards are upheld; including the prevention of slavery, child labor
and human trafficking within our supply chain.
-Average cost to make a pair of Tom Shoes - $9
-Average retail cost of Toms - $50
- Toms doesn’t release their financial report, but this company has
made millions of dollars over the last few years.
Some other examples of
North American and European
consumers demand for coffee and tea
leads to farmers in Sri Lanka and
Columbia growing just these crops.
When there is a bad crop, farmers
have no other crop to fall back on.
 Aerosol cans and ozone depletion
 Pope says no birth control, population
might rise.
Interconnectedness means..
Our human and cultural activities have
an impact on Earth and the
environment. The Earth’s processes
also have an impact on us.
Case study- “The Re-fireproofing of
Florida” p. 28
More interconnectedness…
The connection between education
and economic development