Global Femtocell Equipment Market
(2009 to 2014)
MarketsandMarkets – Analyst Briefing
Research Analyst : Shashi Bhushan Kumar
Moderator : Varun Jain
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Agenda for the briefing
• Introduction
• Market overview
• Femtocell – A lucrative market for cellular operators
• Market share analysis
• Pricing analysis
• Competitive scenario
Femtocell evolution
3Km
Macrocell
300m
Microcell
50m
10m
Picocell
Femtocell
Femtocell benefits
Femtocell
Benefits to operators
• Improves network coverage
• Reduces backhaul cost
• Increased subscribers capacity
• Improved customer retention
• Increases revenue opportunities
• Addresses the VoIP threat
• Stimulates 3G usage
Benefits to subscribers
• Reduced “in home” call charges
• Improved indoor coverage
• Improved broadband experience
• Work with existing handsets
• Reduced mobile battery drain
• New converged services
• One consolidated bill
• Multiple users/lines
Agenda for the briefing
• Introduction
• Market overview
• Backhaul – A lucrative market for cellular operators
• Market share analysis
• Pricing analysis
• Competitive scenario
Global femtocell market
5,000
$4,675
4,500
4,000
$ million
3,500
$2,850
3,000
2,500
2,000
$1,225
1,500
1,000
500
$74
0
2008
2010
2012
2014
Global femtocell users
2014
140
2013
95
2012
60
2011
40
2010
12
2009
3
0
20
40
60
80
Users (millions)
100
120
140
160
Agenda for the briefing
• Introduction
• Market overview
• Backhaul – a lucrative market for cellular operators
• Market share analysis
• Pricing analysis
• Competitive scenario
Product roadmap
Initial Focus
Market
opportunities
2009/2010
2011/2012
Home and small offices
High capacity business services
International, developing economies
Integrated solutions
Product
enhancements
Femtocell for home
purpose
Capacity: 2-6 users
Range: 2m -10m
Femtocell for
 Home automation
enterprises
One in all offering
Improved capacity
(10-15)
Increased network
coverage
 High capacity and
range
 Increased
performance
Factors for subscribers’ churn
Changed provider area
Phone not offered by
carrier
Poor network quality
Payment problems and
carrier reputation
Others
Dissatisfaction with price
promotion
Poor customer service
Consolidated network
services for family
3G subscribers growth trend
100
Penetration percentage
90
80
70
60
50
40
30
20
10
0
2007
2008
Global
U.S.
2009
Europe
2010
Japan
Agenda for the briefing
• Introduction
• Market overview
• Backhaul – a lucrative market for cellular operators
• Market share analysis
• Pricing analysis
• Competitive scenario
Major femtocell players with their
product
Huawei
Huawei
Airvana
HubBub
Samsung
Ubicell
ip.access
Oyster
Alcatel
Lucent
Alcatel –
Lucent
Ubiquisys
Zonegate
Agenda for the briefing
• Introduction
• Market overview
• Backhaul – a lucrative market for cellular operators
• Market share analysis
• Pricing analysis
• Competitive scenario
Pricing analysis
$250
$225
$200
$150
$115
$99
$100
$91
$82
$75
$50
$0
2009
2010
2011
2012
2013
2014
Agenda for the briefing
• Introduction
• Market overview
• Backhaul – a lucrative market for cellular operators
• Market share analysis
• Pricing analysis
• Competitive scenario
Competitive landscape
Major market
players
Ubiquisys, ip.access, Alcatel-Lucent,
Samsung, Huawei Technologies, and
Airwana
Major market
segments
IU-H, SIP/MIS
Major marketing
strategies
Agreements and collaborations,
new product/technology launch
Upcoming Reports
Upcoming reports from the IT & Telecom practice at
MarketsandMarkets:
• Global smartphones market
• Global VAS Market
• Global 4G network services market
M&M Contact Details
For queries on femtocell briefing, please contact
shashi@marketsandmarkets.com
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