Best Western International
Sandy Taylor
Director, Worldwide Sales
Corporate, Government and Travel Agency Programs
AGENDA
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Brand Overview
Pricing Strategy
Market Strategy
Sales Team
BEST WESTERN OVERVIEW
• BWI is the world's largest hotel brand with more than 4,000 hotels in 80
countries
– 2200 + Hotels in NA
• BW offers members the unique advantage of retaining their independence
while providing the benefits of a full-service, international lodging affiliation
offering a global reservations system, marketing, advertising, purchasing,
training and quality standards.
• BW has been a cornerstone in U.S. markets for 60+ years and in Europe fo
33 years.
• All BWI hotels are independently owned and operated
• BWI is a membership organization not franchised
CHAIN PRICING STRATEGY
• In 2008 the BAR model was implemented
Worldwide
• Sunset of the published corporate rate
• Dynamic pricing was implemented
– CCRA is a percentage discount
» 10% off BAR in North America
» Plus 10% commission*
*must have a valid IATAN/ARC/TIDS/CLIA number
CHAIN PRICING STRATEGY
BAR
CCRA
10% off Bar
100.00
90.00
If rate goes higher
200.00
180.00
If rate goes lower
95.00
85.50
Global Standards
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Free HSIA
Free in room coffee/tea maker
In room iron and ironing board
Hair dryer
Free local, 800# and long distance access as
well as incoming faxes
• Continental or Hot Breakfast
• 50% of rooms guaranteed to be non-smoking
MARKET STRATEGY
• Product Descriptor Strategy
– Best Western
– Best Western Plus
– Best Western Premier
TRAVEL AGENT EDUCATION
TRAVEL AGENT EDUCATION
Please click here to view our Travel Agent Education website
WWW.BESTWESTERN.COM/TRAVELAGENTAWARDS/ALL
TRAVEL AGENT EDUCATION
TRAVEL AGENT BENEFITS
• Best Cheque – Best Western’s global commission
payment program
– Guarantees commission to all IATA/ARC/TIDS/CLIA
agents worldwide
• Travel Agent Help Desk
– 800.334.7234
• Travel Agent Discounts
– 50% or greater in North America subject to availability
– 25% or greater Internationally subject to availability
CUSTOMER LOYALTY PROGRAM
BEST WESTERN REWARDS
• It's FREE
• Clients EARN 10 points for every U.S. dollar
spent or 250 airline miles per stay
• Points can be used towards airline miles, gift
cards