Woot! – total media
win business through the Briefing Service
Title of Campaign:
Advertiser:
Agency:
Media Owner:
Media Channel:
“Along for the Ride”
Puffin Books
Total Media
w00t!media
Online
Brief Objectives
To find interesting, impactful ways to catch the attention of teenage girls for the
launch of the new book from Sarah Dessen. Coverage was key for a small budget
RESULTS
w00t!media responded to the brief from Getmemedia.com with a Bespoke Book
Promotion Package to help launch the new book which include editorial reviews,
competition & display advertising on targeted Teen sites.
Bex Cunnah, Account Manager Total Media
“I used the briefing service, it gave me some great solutions for my client. We
presented w00t!media’s proposal to the client which they loved and we booked the
activity shortly afterwards”
Austen Kay, Director w00t!media
“We weren’t aware of the Puffin Brief from Total Media until it came through the
Getmemedia.com briefing service. We built a strong response and we made the
booking with Total Media 4 weeks after we had received the brief. We were
delighted to see business coming directly through Getmemedia’s briefing service”.
“We were delighted to
see business coming
directly through
Getmemedia’s briefing
service”