BUSINESS PROFILE
IM21 Pvt. Ltd.
A Unit Of Somya Group
COMPANY PROFILE
• IM21 (A Unit of Somya Group) was established in 2007 and provided services in media
solutions such as Bulk SMS, Print Media, Yellow pages and Online Portal.
• Later on moved into institutional sales to start with installation of RO equipments with its
brand name “Meetha Paani” and ventured into garments, FMCG products and consumer
durables under its brand name Home Shop 21.
• We have diversified our business into two more institutions i.e. distribution rights of all FMCG
products in Rajasthan Cooperative Dairy Federation Booths (Jaipur dairy) as well as
Rajasthan State Roadways Transport Corporation [RSRTC] bus stand premise stalls and have
got the marketing rights for entire Rajasthan of various companies.
• . We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We
have around 200 distributors covering approx 30000 outlets across Rajasthan comprising
RSRTC Outlets, Saras dairy outlets and other general outlets.
• We have launched our own brand of packaged drinking water, beverages and namkeen by the
name of ‘SPARSH’.
Scanned copy of Letter Dispatched by RSRTC to companies currently selling their stock through
RSRTC stalls
UNITS OF SOMYA GROUP
IM21 Pvt. Ltd. has distribution
rights for the various FMCG
products at RSRTC stalls across
Rajasthan, Dairy Booths etc.
Home Shop 21 is a retail outlet
franchisee store .
COMPANIES OWN BRANDS
Sparsh is a packaged drinking
water brand owned by Somya
Group.
Sparsh also deals in packaged
juice of various flavors' like
mango, dew, cola and orange.
Meetha Pani is a brand dealing in
RO water purifier system .
DISTRIBUTION MODEL
The distribution model which we are following for various network such as RSRTC,
Saras & others are as follows:-
COMPANIES
Distributors @ all district
headquarter & tahsil level
33 CSA cum SS
RETAILERS
POTENTIAL BUSINESS
IN MAJOR TOWNS
Sr.No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Bus Stands
Jaipur
Ajmer
Beawar
Udaipur
Abu road
Alwar
Bharatpur
Bhilwara
Bikaner
Chitorgarh
Ganganagar
Jhunjunu
Jodhpur
Kota
Nagor
Pali
Sikar
Total
Our Business
Potential
1,57,50,000
51,30,000
36,00,000
34,38,000
34,02,000
19,62,000
13,86,000
30,51,000
27,36,000
14,85,000
27,27,000
25,65,000
31,68,000
12,06,000
13,68,000
10,08,000
28,17,000
5,67,99,000
Total estimated Business across
Rajasthan is Approx 10 crores per
month
LIST OF TOWNS
Sr. No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
BUS STANDS
Anoopgarh
Banswara
Baran
Barmer
Bundi
Churu
Dausa
Dholpur
Dungarpur
Deedwana
Falna
Hanumangarh
Hindaun
Jalore
Jaisalmer
Jhalawar
Khetri
Kotputli
Lohagarh
Phalodi
Revdar
Sardar sahar
Sawai madhopur
Sirohi
Shri madhopur
Tijara
Tonk
CATEGORY BREAK-UP
OF BUSINESS
5%
2.50%
42.50%
SNACKS
Sr. No.
BEVERAGES
Share is mentioned in terms
of value at price to retailers
50%
CHOCOLATES
Category
OTHERS
Current
business in
Rs.
5,00,00,000
1
Snacks (Biscuits, Indian & western salties)
2
3
Beverages(carbonated flavor, non-carbonated flavor 4,25,00,000
& water)
Confectionary(chocolates & hot-melted candies)
50,00,000
4
Others (sauces, personal care etc..)
25,00,000
Expected increase in growth
rate is around 25% annually
LIST OF COMPANIES FOR
STOCK
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
HINDUSTAN COCA COLA BEVERAGES LTD.
PEPSICO INDIA
BISLERI INTERNATIONAL PVT. LTD.
ICE BERG FOODS LTD
NIMUB BEVERAGES PVT LTD
PARLE PRODUCT PVT.LTD.
BRITANNIA LTD .
SURYA FOOD & AGRO LTD.
DUKES PRODUCTS INDIA LTD
GUJRAT COOPERATIVE MILK MARKETING
FEDERATION [AMUL]
CADBURY INDIA LTD.
NESTLE INDIA
PERFETTI VAN MALLE
HINDUSTAN UNILEVER LTD.
PROCTER AND GAMBLE INDIA
ITC LTD.
PEPSICO CONFECTIONARY (FRITOLAYS)
SHIVDEEP INDUSTRIES LTD.[BIKAJI]
PRATAP SNACKS PVT LTD
BIKANERWALA FOODS PVT LTD
BALAJI WAFERS PVT. LTD.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
BHIKARAM CHANDMAL
NEXT CARE DEO
HAMDARD
JALAN BEVERAGES (BAILLEY)
MAPRO LTD.
BAJAJ
CAVINKARE
EVEREST MASALA
TULSI DRY FRUITS
DS GROUP
HERSHEY’S JUMPIN
RASNA INTERNATIONAL
HIMALYAN
JOY COSMETICS
GLAXO SMITH KLINE
JYOTHY LABORATORIES
SCHEMES ARE EXTRA & WILL BE PROVIDED
ACCORDING TO COMPANIES NORMS
OTHER COMPANIES STOCK AS PER DEMAND
MAXIMUM SALE OF REGULAR & SMALL SIZE
SKU’S
MARKETING RIGHTS COMPANIES
The various companies whose Rajasthan right
we are having for all channels are as follows:Bajaj Herbals
Bajaj Foods
Mbg Paam (Saga Noodles)
Pure Juice etc.
CSA ROLE AND BENEFITS
Role of CSA will be:
Finance
Management
Benefits will be:CSA will be entitled to 1.75% of turnover.
VENDOR ROLE AND
BENEFITS
Role of vendor will be: Investment in stock
 Management
 Timely (daily) supplies to retailers
Benefits of vendors will be: Good margins which varies from company to company.
 Stocks of major companies under one roof.
 Sales Staff support by IM21.
Some companies rate are ex-factory therefore
freight will be borne by vendor.
OTHERS
• Terms & condition:i. Advance payment on the basis of RTGS/
NEFT/DD.
ii. Special Bank Facility will be provided
(under process).
• Services:i. IM21 will supply to CSA.
ii. CSA will supply goods to IM21 Vendors.
iii. IM21 will provide sales staff support as well.
THANK YOU!!!!
www.somyagroup.com
IM21 ( A Unit of Somya Group)
214, Center Tower, Near Cine Star Cinema
Central Spine, Vidhyadhar Nagar
Jaipur- 302023 (Raj.)
Ph. No. 0141-5166666, 3080555