Paperclip Challenge
Information Pack
Turning a single paperclip into
www.cornerstone.org.uk
Cornerstone Paperclip
Challenge
Thank you for your interest in taking part in the Paperclip Challenge for Cornerstone. This pack
contains all the information you will need to take on this fundraising challenge and turn your
paperclip into pounds!
About us
At Cornerstone our aim is simple, to enable the people we support to enjoy a valued life. Every
day across Scotland we support people with disabilities and other support needs to become more
independent and active in their community.
Our story
Established in 1980 we have grown to support over 2,000 children, young people and adults
each year across our services. By providing a range of high quality services, designed to meet and
respond to the needs of individuals, we are now one of the largest voluntary sector providers of
social care in Scotland.
Who will my donation help?
Cornerstone relies on help from individuals to change the lives of the people we support and we
would like to say a huge thank you in advance for all your fundraising efforts. Every penny you raise
counts and we could not provide the services we do without your help! Here are some examples
of the difference your fundraising could make to the lives of the people we support.
£5 – Allows a young person Cornerstone supports
to take part in a fun recreational activity.
£250 – Allows Cornerstone to run an art group
for 20 adults we support.
£15 – Gives a child with disabilities that
Cornerstone supports the chance to attend an
activity club for three hours.
£500 – Provides a toy library for one of our
Children’s Holiday Play Schemes.
£50 – Enables a person Cornerstone supports to
gain work experience in one of our social firms.
£100 – Provides a child with 24 hours of respite
with a foster family when they are experiencing
times of significant stress or difficulty at home.
£1,000 – Allows Cornerstone to run a 6 week
Healthy Living programme for a group of adults
we support in one of our Day Opportunities
Services.
£2,500 – Enables a disabled child Cornerstone
supports to have their own specially equipped
wheelchair.
What is the Paperclip
Challenge?
It’s very simple; starting with one paperclip you will head out and attempt to carry out a series
of trades to obtain an item of higher value each time. You will then sell your final item and all the
money you raise will go towards Cornerstone, helping us to continue to provide services across
Scotland.
The concept of the paperclip challenge originated with Canadian blogger Kyle MacDonald, who
went from the red paperclip holding his CV together, to owning a house, in only 14 trades!
This amazing accomplishment demonstrated a great number of skills and characteristics such as
drive, entrepreneurial spirit, creativity and persistance.
Do you think you have what it takes to take on the paperclip challenge!?
To give you some inspiration, take a look at Kyle’s 14 trades below . To find out more about Kyles
challenge please visit his blog at: http://oneredpaperclip.blogspot.co.uk/
1. Red
paperclip
2.Fish
pen
3.Doorknob
4.Stove
5.Generator
6.Beer keg
7.Skidoo
8.Trip to Yahk
10.Recording
contract
11.Afternoon
with Alice
Cooper
9.Van
13.Movie
role
*
Pictures 1-12 taken from Kyles blog
14.HOUSE
12.Kiss
snowglobe
Getting started...
Registration
After reading through this pack please fill out the registration form enclosed and return it
by email or post to:
EMAIL: caitlin.murphy@cornerstone.org.uk
ADDRESS: Caitlin Murphy
Cornerstone Paperclip Challenge
Atholl House,
86-88 Guild Street
Aberdeen
AB11 6LT
Once you have returned your registration form we will send out your blue paperclip. You
will also be given trade forms and an authorisation letter. Please show the authorisation
letter to everyone you make a trade with as this ensures the person you are trading with
knows you are taking part in the challenge for Cornerstone, you might not get far without
this.
Individual or Team Trading
You can take part in the challenge as an individual or in a team of up to 4 people.
Trade forms
Please ensure you ask every person you swap an item with to fill out a trade form. Be sure
to take these with you whenever you carry out a swap and keep them until the end of the
challenge. You will be asked to send them to us at the end of the challenge when you have
sold your final item.
*
Ready, set,
Trading
yourswap!
items
Onceregistered
you have registered
you areto
now
to go
out and
swapping!
Below are Below
Once you have
you are ready
goready
out and
start
yourstart
swapping
adventure.
some
for successful
swapping:
are some top
tipstop
fortips
successful
trading!
Start small...Think Big
Macdonald
managed to trade his paperclip for a house but this didn’t happen
StartKevin
small,
think big
overnight! Start small and steadily build up the value o each item you swap. This
Kyle doesn’t
Macdonald
tohigh
trade
his paperclip
for you
a house
this didn’t happen
mean managed
you can’t aim
hough.
We encourage
to be but
ambitious
overnight. Start small and steadily build up the value of each item you swap.
Get online
Get online
Use social media to let people know about your challenge, encourage friends,
and family
share your
challenge
their social
media sites.
You mayfriends,
Use colleagues
social media
to lettopeople
know
aboutonyour
challenge,
encourage
even want to start your own blog like Kyle did to generate interest and get people
colleagues
and family to share your challenge on their social media sites. You may
talking and sharing your challenge!
even want to start your own blog like Kyle did to generate interest and get people
talking about your challenge.
Find out what sells
Have a think about the “must have” items of the moment and think of how you could
Findget
outyour
what
sells
hands
on them!
Have a think about what is selling and the current “must have” items of the moment.
Read all about it
want to target media such as ocal newspapers, radio stations to generate
ReadYou
allmight
about
it
exposure for your challenge. We have encolsed a media guide which will give you all
You the
might
want toyou
target
media
such
as local newspapers and radio stations to
information
need to
help with
this.
generate exposure for your challenge.
Sell your cause
Be sure
to tell all potential traders about how their fundraising will make a real
Sell your
cause
difference to the people with disabilities in the local community by giving them a
Be sure
to tell all potential traders about how their fundraising will make a real
home to call their own. Visit our website to keep up to date with developments and
difference
to people
with disabilities
the local
community.
for examples
of the valuable
work we doineveryday
across
Scotland. Visit our website to
keep up to date with our latest news and for information on the valuable work we
do everyday
across Scotland.
Word of mouth
Tell everyone about your challengeand encourage your friends and family to help
with this, try to create a buzz about your challenge and get the whole
Wordyou
of out
mouth
community talking!
Tell everyone you know about your challenge- someone may come to you.
Take risks and be open to anything
You might not be enthused about a certain item however niche items can sell high
to the right person, think about your target audience.
*
Selling your final item
Once you have your final item you are ready to turn it into cash! It is up to you how you wish
to sell your item, but we have given you a few suggestions below:
Organise an auction and invite local businesses, friends, family and colleagues.
You might want to approach a specialist shop if you have a rare/ antique item that
may be valuable to collectors.
Sell your item online on a site such as Ebay or Amazon.
Sell your item to someone you know.
Advertise your item in the local paper.
PLEASE REMEMBER: However you sell your final item you must let the potential buyer
know how you received the item and about the challenge you are taking part in.
If you would like more advice about selling your final item then please do not hesitate to
get in touch with the fundraising team who will be happy to give you any tips and advice.
You can contact the fundraising team on: Tel: 0141 550 7580
Email: fundraising@cornerstone.org.uk
*
Sending us your
donation
After all the hard work is over all you need to do is send your donation to us, along with all
of your trade forms.
Paying by Cheque
Please send your cheque donation made payable to Cornerstone.
Paying via BACS
You can transfer your donation money to us via BACS using the fundraising account:
Sort Code- 83-30-00
Account- 00199558.
Please send on your full name and contact details so that we know how to get in touch with
you. We would also love to receive any photographs/ stories from your challenge so be sure
to send these to us as your paperclip challenge unfolds!
EMAIL: caitlin.murphy@cornerstone.org.uk
ADDRESS: Caitlin Murphy
Cornerstone Paperclip Challenge
Atholl House,
86-88 Guild Street
Aberdeen
AB11 6LT
*
Contact Us
Website: www.cornerstone.org.uk
Email: fundraising@cornerstone.org.uk
Telephone: 01224 256000
Cornerstone Charity
@CornerstoneScot
CornerstoneScotland
Scottish Charity No SC004780. Company No. SC070762. The company is registered in Scotland as Cornerstone
Community Care operating as Cornerstone, with registered office 39 Huntly Street, Aberdeen, AB10 1TJ.
Registration form
To take part in the Paperclip Challenge please fill in your details below.
To take part in the Paperclip Challenge, please fill in your details below.
First Name:___________________Last Name:________________________
First Name:___________________Last Name:________________________
Address: _____________________________________________________
Address: _____________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________Post Code: _______________________
_____________________________Post Code: _______________________
Email:________________________________________________________
Email:________________________________________________________
Phone number: _____________________________
DOB:____/____/_____Phone number: _____________________________
Return your completed form to:
Return your completed form to:
Caitlin Murphy
Cornerstone Paperclip Challenge
Atholl House,
Jennifer Douglas
86-88 Guild Street
Cornerstone
Aberdeen
Kirkhaven Business Centre
AB11 6LT
120 Sydney Street
Glasgow
Alternatively you can send on an email with the above details to:
G31 1JF
caitlin.murphy@cornerstone.org.uk
Scottish Charity No SC004780. Company No. SC070762. The company is registered in Scotland as Cornerstone
Community Care operating as Cornerstone, with registered office 39 Huntly Street, Aberdeen, AB10 1TJ.