Mental Health Content Report
October 2013
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Mental Health Dashboard Page 1
Overall Choices Site Visits
Tag cloud showing top obesity related searches
30.0M
35.0M
30.0M
25.0M
16.0M
20.0M
15.0M
10.0M
5.0M
0.0
Mental Health Page Visits
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Overall Site Visits
Mental Health Page Visits
% of NHS Choices Traffic made up by Mental Health content
Oct-12
16.0M
1052143
6.59%
Nov-12
16.4M
1073298
6.55%
Dec-12
19.8M
898926
4.55%
Jan-13
19.8M
1325162
6.69%
Feb-13
19.3M
1277537
6.62%
Mar-13
27.3M
1423265
5.21%
Apr-13
24.5M
1398194
5.70%
May-13
27.2M
1467062
5.40%
Jun-13
27.9M
1428715
5.12%
Jul-13
28.7M
1472836
5.14%
Aug-13
28.9M
1474623
5.11%
Sep-13
31.0M
1576076
5.08%
Oct-13
30.0M
1998487
6.66%
During October 2013 there were 1.98 million visits to mental health content pages. This was an 88% increase compared to October 2012 and a 27% increase compared to the previous month.
Despite overall NHS Choices visits seeing a decrease during September - October 2013, the percentage of NHS Choices traffic made up by visits to mental health content rose from 5.03% in September to 6.59% in October 2013.
Pages within the 'treatments and conditions' content area accounted for most visits relating to mental health content, followed by 'Moodzone' pages (planner) and ‘tools’. During October 2013, there was a significant uplift in visits to these areas compared to the previous month, with a
28% increase being seen in the ‘treatments and conditions’ area, a 24% increase for ‘Moodzone’ pages and a 29% rise for ‘tools’.
Between October 2012 to October 2013 there were 175,550 visits to mental health-related common health questions (CHQs), with the most popular being ‘can I drink alcohol if I’m taking antidepressants?’
The most popular search terms during October 2013 were ‘depression’, ‘bipolar’ and ‘anxiety’. These corresponded to the most visited ‘treatments and conditions’ pages during the same period, which ranked: 1. Depression (239,000 visits) 2. Anxiety (214,320 visits) 3. Bipolar Disorder
(138,379 visits).
NHS Choices Policy Report
Mental Health Dashboard Page 2
Breakdown of Visitor Traffic to Mental Health Related Content
1.7%
CHQ
0.0% 0.9%
0.5% 0.7%
0.9%
0.0%
Livewell
Websites Receiving Traffic From Mental Health Search Terms
0.0%2.8%
Web MD
PsychCentral
Planner
22.3%
Services
Mental Health Foundation
Depressedtest.com
Tools
NetDoctor.co.uk
Treatments and Conditions
Wikipedia Mobile - English
Video
Wikipedia
Care and Support
0.4%
News and Others
Campaign
3.8%
66.0%
NHS England
Helpguide.org
Mind
NHS Choices
Change4Life
0%
10%
Audio
20%
30%
10%
15%
% Of Traffic
Top Mental Health Search Terms
Breakdown of Visitor Traffic to Mental Health Related Content by Month
2.50M
borderline personality disorder
symptoms of depression
2.0M
mental health
1.50M
stress
depression symptoms
1.0M
depression test
schizophrenia
500K
anxiety
0
Oct-12
Nov-12
CHQ
Tools
News and Others
Audio
Dec-12
Jan-13
Feb-13
Mar-13
Livewell
Treatments and Conditions
Campaign
Apr-13
May-13
Planner
Video
NHS England
Jun-13
Jul-13
Aug-13
Services
Care and Support
Change4Life
Sep-13
Oct-13
bipolar
depression
0%
5%
% of Searches
NHS Choices Policy Report
Mental Health Dashboard Page 3
Mental Health Search Terms Not Driving Traffic to NHS Choices
Change in Popular Search Terms Within The Mental Health Policy Area
depression help
how to overcome depression
feeling depressed
psychotic depression
mental health charities
overcoming depression
how to help someone with depression
low self esteem
what is depression
mental health act
bipolar
schizophrenia
mental health
suicide
depression
signs of postnatal depression
anxiety and depression
am i depressed
mental health act
clinical depression
mental health issues
borderline personality disorder
anxiety
dealing with depression
panic attack
low sel f esteem
depression test
manic depression
0.0%
depression symptoms
symptoms of depression
-3.00%
-2.00%
-1.00%
0.00%
1.00%
2.00%
0.5%
1.0%
1.5%
% Of Searches
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.