Mental Health Information on NHS Choices - February 2015
60.0M
6.00%
50.0M
5.00%
40.0M
4.00%
30.0M
3.00%
20.0M
2.00%
10.0M
Overall Site Visits
1.00%
% of traffic policy area contributes
0.0
0.00%
Top 10 Pages
Page URL
/conditions/stress-anxiety-depression/*
/conditions/Depression/
/conditions/Anxiety/
/conditions/Bipolar-disorder/
/tools/Pages/depression.aspx
/conditions/Schizophrenia
/conditions/Antidepressant-drugs/
/conditions/Cognitive-behavioural-therapy
/conditions/Psychosis/
/conditions/Panic-disorder/
Visits in Previous Quarter
1,775,045
860,211
682,411
459,182
287,171
262,224
238,364
220,597
200,978
195,443
Top Search Terms
suicide
% search clicks not
driving traffic
signs of depression
mental health
% of search clicks
borderline personality disorder
depression symptoms
bipolar
schizophrenia
depression test
anxiety
depression
0%
2%
4%
6%
8%
10% 12% 14% 16%
The chart above shows the mental health related terms most searched for over a 4 rolling week period ending the 28th February 2015. The
search terms are based on a predefined portfolio. Terms for which NHS Choices did not receive any traffic are shown in red.
* Visits to mental health pages up 31% between February 2014 and February 2015.
* In February 2015 visits to mental health content accounted for 5.40% of all NHS Choices traffic.
* Over 18 million visits to mental health pages within Health A-Z between February 2014 and February 2015.
* ‘Can I drink alcohol if I'm taking antidepressants?’ was the most visited mental health common health question
between February 2014 and February 2015 with over 176,500 visits.
* The top three most visited mental health condition pages in February 2015 were depression, anxiety and bipolar
disorder.
* Over 718,000 starts of the depression self-assessment tool between February 2014 – February 2015.
* In February 2015 NHS Choices received 26% of search clicks from mental health search terms, ranking it in 1st place.
* The most popular mental health search term in February 2015 was ‘depression’ for which NHS Choices received a 26%
share of search clicks. NHS Choices also ranked as the most popular website for receiving search clicks from the term.
% Of Policy Traffic
Total Choices Visits
Overall Choices Visits