Sony
By Ian Pollock
What Sony Sells
• electronics, movies, music
Headquarters
• Located in Minato, Tokyo Japan
History
• 1946- started up as Tokyo Telecommunications
Engineering Corporation
• 1958- Company name changed to Sony Corporation
• 1960- Sony Corporation of America established in the
United States
• 1961- Sony becomes the first Japanese company to
offer shares in the United States in the form of
American Depository Receipts on the over the counter
market of the New York Stock Exchange
• 1973- Sony receives the first Emmy ever awarded to a
Japanese company for developing the Trinitron color
TV system
History (continued)
• 1988- acquired CBS Records Inc. was renamed Sony
Music Entertainment Inc.
• 1989- acquired Columbia Pictures Entertainment Inc.
was renamed Sony Pictures Entertainment Inc.
• 1993- Sony Computer Entertainment Inc. established
• 1995- Sony Communication Network Corporation
established
• 2005-acquired Metro-Goldwyn Mayer (MGM)
• 2009- Sony unveils new message “make.believe”
• 2010- Sony opens Sony’s 3D Technology Center located
at Sony Pictures Studios in Culver City, California
Ownership
• Howard Stringer- Chairman, CEO and
President
• Ryoji Chubachi- Vice Chairman, Officer in
charge of Product Quality & Safety and
Environmental Affairs
• Kazuo Hirai- Executive Deputy President,
Officer in charge of Consumer Products and
Services Businesses
Major Competitors
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Apple Inc.
Bertelsmann AG
Dell Inc.
Panasonic
Phillips
Sanyo
Subsidiaries
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Sony Pictures Home Entertainment Inc.
Sony Computer Entertainment Inc.
Sony Pictures Entertainment Inc.
Sony Music Entertainment Inc.
Global Presence
• Main headquarters in Minato, Tokyo Japan
• Present in about 100 countries
• Mainly manufactured in countries like the
USA, UK, China, Thailand, Malaysia, and Japan
About Sony
• Mission Statement- to experience the joy of advancing
and applying technology for the benefit of the public
• Strengths- innovation, high quality products, customer
confidence, worldwide acceptance
• Weaknesses- sales decline in consumer market over
past few years, price competition that is hard for Sony
to handle, high cost manufacturing base
• Opportunities- reorganization efforts to boost savings,
focuses on BRIE economies help long term growth
• Threats- unfavorable foreign exchange rates likely to
impact margin, impact of a global economic slowdown
Stocks
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Sony Corporation Common Stock (SNE)
-NYSE
20.32 0.23(1.12%) Mar 23, 4:03PM EDT
Prev. Close: 20.55
Open:20.16
Day’s Range: 20.01-20.33
52wk Range:16.16-32.30
Financial Information
Prediction