Sony Corporation
Sony Music Entertainment
Inc.
Danielle Joiner
Background
Sony Corporation is a leading manufacturer of
audio, video, communications & other
technology products for consumer and
professional markets.
 Founded in 1946
 Masaru Ibuka and Akio Morita
 Sony Electronics Inc., Pictures Entertainment Inc.,
Computer Entertainment Inc., Music Entertainment
Inc., Sony/ATV Music Publishing
Mission Statement
“To become a leading global provider of
networked consumer electronics,
entertainment and services”.
Sony Corporation Top 3
Shareholders
Calvert Investment Management Inc.
Cacti Asset Management LLC
Galaxy Capital Trading Ltd.
Sony Music Entertainment Inc.
Global recorded music company with a roster that
includes both local artists and international
superstars. It is home to famous record labels that
represent music from every genre.
 Founded in 1929 as American Record Corporation
• 1938- Columbia/ CBS Records
• 1991- SME
• 2004- Sony BMG
• 2008- SME
 Located in New York, New York in the Sony
Building
 CEO- Doug Morris
Sales & Revenues
Sony Co.- $79,186 million
• Sales- -9.6%
Sony Music - $5,400 million
• Sales- -5.9%
Competition
Universal Music Group (UMG)
Warner Music Group Corp. (WMG)
Strategy
1. Strengthen core businesses (Digital Imaging,
Game, Mobile)
2. Turn around the television business
3. Expand business in emerging markets
4. Create new businesses and accelerating innovation
5. Realign the business portfolio and optimizing
resources
Economic Environment
Sony is cutting 8,000 jobs, or 4% of its
global work force and another 8,000
temporary and contract jobs to cut costs
by $1.1 billion a year.