2023-10-13T03:22:16+03:00[Europe/Moscow] en true CORPORATION, COMMUNITY INVOLVEMENT, VALUE DRIVEN, MANUFACTURER- WHOLESALER- RETAILER- FINAL CONSUMER, Which of the following does not show Corporate Social Responsibility?, ABOVE AND BEYOND, LOYALTY PROGRAM, LEGAL RESTRICTION, MASS MARKETING, NICHE RETAILING, Unique Characteristic of Service Retailing, except, INTENSIVE DISTRIBUTION, RETAILING, VALUE, MISSION, RELATIONSHIP RETAILING, POSITIONING, BEHAVIORALLY LOYAL, Which one shows unethical retailing?, RIS, MATURITY, CONVINIENCE STORE, CHAIN, PRIMARY DATA, MYSTERY SHOPPER, CROSS SHOPPING, VENDING MACHINES, DEMOGRAPHIC, HIGH END, OMNICHANNEL RETAILING, FULLY INTEGRATED SYSTEM, DIVERSIFICATION, FLEA MARKET, CUSTOMER LOYALTY, STIMULUS, FRANCHISE, DIRECT MARKETING, Who among the members of the distribution channel doesn't need an information? flashcards

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  • CORPORATION
    refers to a separate entity from its owners and founders.
  • COMMUNITY INVOLVEMENT
    talk about strategies, promotion and messages of a company that helps the community and civil service.
  • VALUE DRIVEN
    Not a special character of a retailer.
  • MANUFACTURER- WHOLESALER- RETAILER- FINAL CONSUMER
    flow of retailing
  • Which of the following does not show Corporate Social Responsibility?
    Jollibee Bida ang Saya tagline
  • ABOVE AND BEYOND
    type of service offered with multiple payment options, self service checkout option; electronic coupon.
  • LOYALTY PROGRAM
    examples are economic rewards, social-relational rewards and functional rewards.
  • LEGAL RESTRICTION
    uncontrollable variable that the examples are price capping, excise tax and prohibited goods.
  • MASS MARKETING
    supermarkets and drug stores typically appeal to larger and more general consumers.
  • NICHE RETAILING
    Herbench as a separate entity from "Bench" appeals to a specific segment of the market apart of the mass is a type of Image/Retail Positioning.
  • Unique Characteristic of Service Retailing, except
    Sense of Quality
  • INTENSIVE DISTRIBUTION
    Kagayaku soap uses this type of relationship with its manufacturer.
  • RETAILING
    sales of financial consumption.
  • VALUE
    The perception of a shopper. It is the customer's view of all the benefits from a purchase.
  • MISSION
    The retailer's commitment to a type of business and to a distinctive role in the marketplace.
  • RELATIONSHIP RETAILING
    retailers that seek to establish and maintain long-term bonds with customers.
  • POSITIONING
    technique that Pick-Up Coffee uses when it appeals to on the go consumers rather than typical coffee shop goers.
  • BEHAVIORALLY LOYAL
    type of customers will have higher tendency to continue purchasing from s particular retailer.
  • Which one shows unethical retailing?
    Raising prices on scarce products after a natural disaster such as hurricane
  • RIS
    anticipate needs of retail managers;collects, organizes and stores relevant data on a continuous basis; and directs the flow of information to.
  • MATURITY
    the state of retail life cycle where it achieves optimum profit, popularity and competitiveness among it's rival brand.
  • CONVINIENCE STORE
    retail store that is small and has average to above-average prices and average atmosphere and customer service and offers ease of shopping.
  • CHAIN
    retail institution that has many retail locations with the same brand name, operation and product offering.
  • PRIMARY DATA
    raw data from actual customers/ target respondents of the study.
  • MYSTERY SHOPPER
    may evaluate operation, customer service experience, compliance with service standard, product availability, price, service calls, sales presentation, and how well store environments and displays are maintained.
  • CROSS SHOPPING
    best described as a person that goes multiple to many stores to buy a certain product on one trip. In order to get the best deals and quality products.
  • VENDING MACHINES
    is a cash or card-operated retailing format that dispenses goods and eliminates the use of salesperson.
  • DEMOGRAPHIC
    describe as quantifiable information of customers - age, income and social status.
  • HIGH END
    retailer operates on Premium Prices, Luxury item and Class A consumer.
  • OMNICHANNEL RETAILING
    deliver a consistent, uninterrupted, and seamless experience regardless of channel or device.
  • FULLY INTEGRATED SYSTEM
    one member of the distribution channel controls all of it.
  • DIVERSIFICATION
    San Miguel Corp owned and run by Ramon Ang operated different subsidiaries under it which spread different industries and operational scope- Petron, Purefoods, Skyway and Toll Plazas.
  • FLEA MARKET
    it is rooted in the centuries-old tradition of street selling-shoppers touch and sample items, haggle over prices.
  • CUSTOMER LOYALTY
    person regularly patronizes a particular retailer (store or non store) that he or she knows, likes, and trusts.
  • STIMULUS
    first step of decision making process.
  • FRANCHISE
    brand such as McDonald, Jollibee and Turks opt to sell their right to sell their product and operates the business and it's brand name without the buyer fully owning the business.
  • DIRECT MARKETING
    type of marketing that can be TV Commercials, direct mails, radio and newspaper ads offer nonpersonal communication.
  • Who among the members of the distribution channel doesn't need an information?
    None