refers to a separate entity from its owners and founders.
COMMUNITY INVOLVEMENT
talk about strategies, promotion and messages of a company that helps the community and civil service.
VALUE DRIVEN
Not a special character of a retailer.
MANUFACTURER- WHOLESALER- RETAILER- FINAL CONSUMER
flow of retailing
Which of the following does not show Corporate Social Responsibility?
Jollibee Bida ang Saya tagline
ABOVE AND BEYOND
type of service offered with multiple payment options, self service checkout option; electronic coupon.
LOYALTY PROGRAM
examples are economic rewards, social-relational rewards and functional rewards.
LEGAL RESTRICTION
uncontrollable variable that the examples are price capping, excise tax and prohibited goods.
MASS MARKETING
supermarkets and drug stores typically appeal to larger and more general consumers.
NICHE RETAILING
Herbench as a separate entity from "Bench" appeals to a specific segment of the market apart of the mass is a type of Image/Retail Positioning.
Unique Characteristic of Service Retailing, except
Sense of Quality
INTENSIVE DISTRIBUTION
Kagayaku soap uses this type of relationship with its manufacturer.
RETAILING
sales of financial consumption.
VALUE
The perception of a shopper. It is the customer's view of all the benefits from a purchase.
MISSION
The retailer's commitment to a type of business and to a distinctive role in the marketplace.
RELATIONSHIP RETAILING
retailers that seek to establish and maintain long-term bonds with customers.
POSITIONING
technique that Pick-Up Coffee uses when it appeals to on the go consumers rather than typical coffee shop goers.
BEHAVIORALLY LOYAL
type of customers will have higher tendency to continue purchasing from s particular retailer.
Which one shows unethical retailing?
Raising prices on scarce products after a natural disaster such as hurricane
RIS
anticipate needs of retail managers;collects, organizes and stores relevant data on a continuous basis; and directs the flow of information to.
MATURITY
the state of retail life cycle where it achieves optimum profit, popularity and competitiveness among it's rival brand.
CONVINIENCE STORE
retail store that is small and has average to above-average prices and average atmosphere and customer service and offers ease of shopping.
CHAIN
retail institution that has many retail locations with the same brand name, operation and product offering.
PRIMARY DATA
raw data from actual customers/ target respondents of the study.
MYSTERY SHOPPER
may evaluate operation, customer service experience, compliance with service standard, product availability, price, service calls, sales presentation, and how well store environments and displays are maintained.
CROSS SHOPPING
best described as a person that goes multiple to many stores to buy a certain product on one trip. In order to get the best deals and quality products.
VENDING MACHINES
is a cash or card-operated retailing format that dispenses goods and eliminates the use of salesperson.
DEMOGRAPHIC
describe as quantifiable information of customers - age, income and social status.
HIGH END
retailer operates on Premium Prices, Luxury item and Class A consumer.
OMNICHANNEL RETAILING
deliver a consistent, uninterrupted, and seamless experience regardless of channel or device.
FULLY INTEGRATED SYSTEM
one member of the distribution channel controls all of it.
DIVERSIFICATION
San Miguel Corp owned and run by Ramon Ang operated different subsidiaries under it which spread different industries and operational scope- Petron, Purefoods, Skyway and Toll Plazas.
FLEA MARKET
it is rooted in the centuries-old tradition of street selling-shoppers touch and sample items, haggle over prices.
CUSTOMER LOYALTY
person regularly patronizes a particular retailer (store or non store) that he or she knows, likes, and trusts.
STIMULUS
first step of decision making process.
FRANCHISE
brand such as McDonald, Jollibee and Turks opt to sell their right to sell their product and operates the business and it's brand name without the buyer fully owning the business.
DIRECT MARKETING
type of marketing that can be TV Commercials, direct mails, radio and newspaper ads offer nonpersonal communication.
Who among the members of the distribution channel doesn't need an information?