2023-08-20T21:31:29+03:00[Europe/Moscow] en true <p>What is a media mix?</p>, <p>Customer personas represent:</p>, <p>Customer personas represent a group of similar people in a desirable audience. They:</p>, <p>What are some common marketing goals?</p>, <p>Business goals focus on: </p>, <p>Business goals typically include things like: </p>, <p>Marketing goals focus on specific objectives in a marketing plan or strategy that should support a business's larger aims. Marketing goals typically include things like:</p>, <p>What are SMART goals?</p>, <p>Define the following word from the acronym SMART; Specific:</p>, <p>Define the following word from the acronym SMART; Measurable:</p>, <p>Define the following word from the acronym SMART; Attainable:</p>, <p>Define the following word from the acronym SMART; Relevant:</p>, <p>Define the following word from the acronym SMART; Time-bound:</p> flashcards

Digital Marketing and ECommerce Week 3

Google Digital Marketing and ECommerce Week 3 Study Material

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  • What is a media mix?

    Media mix is the combination of digital channels a company uses to reach their goals, and how a company divides their budget among them.

  • Customer personas represent:

    a group of similar people in a desirable audience. They are profiles of your likely customers, based on data and research.

  • Customer personas represent a group of similar people in a desirable audience. They:

    -help a company figure out how to reach people at the right time and with the right message, offer, or products.

    -allow you to focus your time and energy on prospective leads that may actually turn into customers

    -can be created manually or using automated tools

  • What are some common marketing goals?

    raising brand awareness, increasing web traffic, generating new leads, and driving sales or conversions

  • Business goals focus on:

    Desired aims, achievements, or outcomes for a business.

  • Business goals typically include things like:

    Increasing profits, gaining new customers, improving customer service, raising productivity, or launching new products or services.

  • Marketing goals focus on specific objectives in a marketing plan or strategy that should support a business's larger aims. Marketing goals typically include things like:

    Raising brand awareness, increasing web traffic, generating new leads, and driving sales or conversions.

  • What are SMART goals?

    SMART stands for specific, measurable, attainable, relevant, and time-bound.

  • Define the following word from the acronym SMART; Specific:

    What do you want to accomplish?

  • Define the following word from the acronym SMART; Measurable:

    What are the success metrics that will determine whether the objective has been met?

  • Define the following word from the acronym SMART; Attainable:

    Is this a realistic goal that you think you can meet?

  • Define the following word from the acronym SMART; Relevant:

    Is this specific marketing goal aligned with your company’s overall objectives?

  • Define the following word from the acronym SMART; Time-bound:

    What is a realistic time frame that this goal can be met within?