What is a media mix?
Media mix is the combination of digital channels a company uses to reach their goals, and how a company divides their budget among them.
Customer personas represent:
a group of similar people in a desirable audience. They are profiles of your likely customers, based on data and research.
Customer personas represent a group of similar people in a desirable audience. They:
-help a company figure out how to reach people at the right time and with the right message, offer, or products.
-allow you to focus your time and energy on prospective leads that may actually turn into customers
-can be created manually or using automated tools
What are some common marketing goals?
raising brand awareness, increasing web traffic, generating new leads, and driving sales or conversions
Business goals focus on:
Desired aims, achievements, or outcomes for a business.
Business goals typically include things like:
Increasing profits, gaining new customers, improving customer service, raising productivity, or launching new products or services.
Marketing goals focus on specific objectives in a marketing plan or strategy that should support a business's larger aims. Marketing goals typically include things like:
Raising brand awareness, increasing web traffic, generating new leads, and driving sales or conversions.
What are SMART goals?
SMART stands for specific, measurable, attainable, relevant, and time-bound.
Define the following word from the acronym SMART; Specific:
What do you want to accomplish?
Define the following word from the acronym SMART; Measurable:
What are the success metrics that will determine whether the objective has been met?
Define the following word from the acronym SMART; Attainable:
Is this a realistic goal that you think you can meet?
Define the following word from the acronym SMART; Relevant:
Is this specific marketing goal aligned with your company’s overall objectives?
Define the following word from the acronym SMART; Time-bound:
What is a realistic time frame that this goal can be met within?