Yoshi MaeshiroDemand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business
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“What you don’t need is overhead. You are a startup, but more importantly, you are the product. Chances are you will never need the trappings of infrastructure you described. Define who you will serve, what they will pay you to do, and what will distinguish you from reasonable alternatives”
Excerpt From: Tom Stimson. “Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business.” Apple Books.
“What good is leasing an office? You can rent a nicer office by the day for less than anything you could afford year-round.
The same goes for hiring a full-time assistant. Virtual assistants abound. The marketing firm I have used for years has no physical office and its employees are scattered across the country, yet they do valuable work for me every day. Most of my consulting practice is conducted by video conference. ”
Excerpt From: Tom Stimson. “Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business.” Apple Books.
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“I explained that the wonderful thing about virtual businesses is that he can buy all the services he needs à la carte from professionals around the world: The Gig Economy. I pointed him to a few websites where he could find skilled folks who would gladly provide creative logo samples based on his exact specifications — all for the cost of breakfast at the coffee shop where he’d place his order from his laptop.”
Excerpt From: Tom Stimson. “Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business.” Apple Books.
“Your first website will be based on a template. Hire a virtual developer. Then write your own copy or simply hire someone else to do it. If you act as your own coordinator, you can actually get your first website launched and start building your mailing list for just a few hundred dollars,” I explained.”
Excerpt From: Tom Stimson. “Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business.” Apple Books.
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“Sam, tell me who your ideal buyer is? What do you want them to ask you to do?”
This is THE most important question. Without a razor-sharp answer, your marketing plan will flail about with mixed messages. ”
Excerpt From: Tom Stimson. “Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business.” Apple Books.
“If we have the target clearly in mind...
If we use their language and speak to their reality...
If we offer what they ultimately want…
If you present yourself as a credible solution (better yet, a proven expert)...
...then, you will have your choice of best-fit buyers — coming to you, willing to pay your price.”
Excerpt From: Tom Stimson. “Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business.” Apple Books.
