“If we have the target clearly in mind...
If we use their language and speak to their reality...
If we offer what they ultimately want…
If you present yourself as a credible solution (better yet, a proven expert)...
...then, you will have your choice of best-fit buyers — coming to you, willing to pay your price.”
Excerpt From: Tom Stimson. “Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business.” Apple Books.