Common Market Segmentation

This segmentation divides the market based on quantifiable factors like age, gender, income, education, occupation, family size, and ethnicity.

This segmentation categorizes customers based on their location, such as country, region, city, or even neighborhood.

This segmentation divides the market based on customer behavior, such as their knowledge of, attitude toward, usage, or response to a product.

This segmentation divides the market based on lifestyle, personality traits, values, opinions, and interests.

or 4 P’s of Marketing refers to the mix of factors that are deployed together as

part of a firm's marketing strategy. Bystrategically blending these factors, a marketer can influence a customer's decision to purchase their product or service.