This segmentation divides the market based on quantifiable factors like age, gender, income, education, occupation, family size, and ethnicity.
Demographic
This segmentation categorizes customers based on their location, such as country, region, city, or even neighborhood.
Geographic
This segmentation divides the market based on customer behavior, such as their knowledge of, attitude toward, usage, or response to a product.
Behavioral
This segmentation divides the market based on lifestyle, personality traits, values, opinions, and interests.
Psychographic
or 4 P’s of Marketing refers to the mix of factors that are deployed together as
part of a firm's marketing strategy. Bystrategically blending these factors, a marketer can influence a customer's decision to purchase their product or service.
Marketing Mix