Flashcards: Promotion and marketing communications

Dumb Ways to Die is an Australian public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety.

Aeroplan is a coalition loyalty program owned by Aimia, a global loyalty management company.

Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, social media, radio, television, and posters.

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail.

Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to engage in WOM, employing WOM 'agents').

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Promotion is a term used frequently in marketing and is one of the market mix elements.

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees.

In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer.

A comeback, in terms of publicity, is a return by a well-known person to the activity in which they initially obtained their fame.

Really Simple Systems CRM is a Cloud CRM provider, offering CRM systems to small and medium sized companies.

A broadside is a large sheet of paper printed on one side only.

Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational direct sales company.

Valpak Direct Marketing Systems, Inc.

The London International Awards, or LIA (formerly known as London International Advertising Awards, LIAA), are a worldwide awards annually honoring legends, pioneers, and embodiments of excellence in advertising, digital media, production, design, music & sound and branded entertainment.

An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time.

The Blue Book is a publisher of discount coupon books for restaurants, beauty spas, hotels and leisure destinations in India.

The Association of Independent Commercial Producers, or AICP, is an American not for profit organization that represents the interests of United States companies that specialize in commercial production.

Pakistan Electronic Media Regulatory Authority (reporting name: PEMRA), is an independent and constitutionally established federal institution responsible for regulating and issuing channel licenses for establishment of the mass-media culture, print and electronic media.

The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals.

Launched in 2003, NauticExpo is the Virtual Boat and Marine Show.

A customer magazine is a magazine produced by a business as a means of communicating to its customers.

Founded by creatives who worked on the 2008 Obama for America campaign, IB5k was created to bring the success achieved by the Obama 2008 New Media Department to other well-intentioned institutions and organizations.

The Cresta International Advertising Awards are a worldwide awards whose purpose is to acknowledge high standards of creative achievement in the international advertising and marketing communications industry.

NewsWatch is an American weekly national television program with a news and entertainment format, primarily featuring consumer electronic reviews, mobile app reviews, breaking medical and government news, and public service announcements.

Worthy Book is a Malaysian coupon-book brand held by Worthy Media, a professional marketing solution firm which is currently based in Kuala Lumpur, Malaysia.

Onads Communications is a full creative service agency based on Mumbai, India, offering both mainline and digital communication services.

A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with the person or organization.

The Public Relations Institute of Australia (PRIA) is a peak body for public relations and communication professionals in Australia.

8coupons is a New York-based deal aggregator website that distributes deal updates and digital coupons to consumers based on weekly deals, customized online feeds, or the user's current location.

This article documents the history of propaganda around the world.

NZ On Screen is a state-funded online promotional showcase of New Zealand television and film.

National Consumer Panel (NCP) is a service provided by a joint venture between the Nielsen company and IRI (formerly SymphonyIRI Group) where members in the USA scan the barcodes on all their purchases with a special barcode reader.

Next Jump is an e-commerce company.

The She Spot: Why Women are the Market for Changing the World – And How to Reach Them is a 2008 non-fiction book by Lisa Witter and Lisa Chen.

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.

Voilà Hotel Rewards (corporately styled "VOILÀ") is a hotel loyalty program operated by Hospitality Marketing Concepts.

Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion.

Mail order is the buying of goods or services by mail delivery.

CollarCard is a credit card-sized collar stay holder, which fits into the user's wallet.

LoyaltyOne, Inc. is a global provider of loyalty marketing and programs to enterprises in the retail, financial services, grocery, petroleum retail, travel, and hospitality sectors.

Founded in 1995, BMP InterAction was the primary operating arm of interactive R&D and client service provision until being rebranded as Tribal DDB in August 2000, following DDB Worldwide's merging of the interactive services arm of BMP DDB with DDB Digital.

Absorbent, Ink. is an American e-commerce company based in Austin, Texas.

Scentura also known as Scentura Creations is a perfume company based in the city of Chamblee, Georgia, within the Atlanta metropolitan area.