2017-07-30T07:13:04+03:00[Europe/Moscow] en true Dumb Ways to Die, Aeroplan, Propaganda techniques, Advertising mail, Word-of-mouth marketing, Advertising campaign, Promotion (marketing), Press release, Corporate identity, Merchandising, Comeback (publicity), Really Simple Systems, Broadside (printing), Tupperware Brands, Valpak, London International Awards, Incentive program, The Blue Book (India), Association of Independent Commercial Producers, Pakistan Electronic Media Regulatory Authority, Clio Awards, NauticExpo, Customer magazine, IB5k, Cresta International Advertising Awards, NewsWatch TV, Worthy Book, Onads Communications, Shill, Public Relations Institute of Australia, 8coupons, History of propaganda, NZ On Screen, National Consumer Panel, Next Jump, The She Spot, Audience measurement, VoilĂ  Hotel Rewards, Mind share, Mail order, CollarCard, LoyaltyOne, Tribal DDB London, Absorbent Ink, Scentura flashcards
Promotion and marketing communications

Promotion and marketing communications

  • Dumb Ways to Die
    Dumb Ways to Die is an Australian public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety.
  • Aeroplan
    Aeroplan is a coalition loyalty program owned by Aimia, a global loyalty management company.
  • Propaganda techniques
    Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, social media, radio, television, and posters.
  • Advertising mail
    Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail.
  • Word-of-mouth marketing
    Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organisations (e.g. 'seeding' a message in a network, rewarding regular consumers to engage in WOM, employing WOM 'agents').
  • Advertising campaign
    An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
  • Promotion (marketing)
    Promotion is a term used frequently in marketing and is one of the market mix elements.
  • Press release
    A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
  • Corporate identity
    A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees.
  • Merchandising
    In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer.
  • Comeback (publicity)
    A comeback, in terms of publicity, is a return by a well-known person to the activity in which they initially obtained their fame.
  • Really Simple Systems
    Really Simple Systems CRM is a Cloud CRM provider, offering CRM systems to small and medium sized companies.
  • Broadside (printing)
    A broadside is a large sheet of paper printed on one side only.
  • Tupperware Brands
    Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational direct sales company.
  • Valpak
    Valpak Direct Marketing Systems, Inc.
  • London International Awards
    The London International Awards, or LIA (formerly known as London International Advertising Awards, LIAA), are a worldwide awards annually honoring legends, pioneers, and embodiments of excellence in advertising, digital media, production, design, music & sound and branded entertainment.
  • Incentive program
    An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time.
  • The Blue Book (India)
    The Blue Book is a publisher of discount coupon books for restaurants, beauty spas, hotels and leisure destinations in India.
  • Association of Independent Commercial Producers
    The Association of Independent Commercial Producers, or AICP, is an American not for profit organization that represents the interests of United States companies that specialize in commercial production.
  • Pakistan Electronic Media Regulatory Authority
    Pakistan Electronic Media Regulatory Authority (reporting name: PEMRA), is an independent and constitutionally established federal institution responsible for regulating and issuing channel licenses for establishment of the mass-media culture, print and electronic media.
  • Clio Awards
    The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals.
  • NauticExpo
    Launched in 2003, NauticExpo is the Virtual Boat and Marine Show.
  • Customer magazine
    A customer magazine is a magazine produced by a business as a means of communicating to its customers.
  • IB5k
    Founded by creatives who worked on the 2008 Obama for America campaign, IB5k was created to bring the success achieved by the Obama 2008 New Media Department to other well-intentioned institutions and organizations.
  • Cresta International Advertising Awards
    The Cresta International Advertising Awards are a worldwide awards whose purpose is to acknowledge high standards of creative achievement in the international advertising and marketing communications industry.
  • NewsWatch TV
    NewsWatch is an American weekly national television program with a news and entertainment format, primarily featuring consumer electronic reviews, mobile app reviews, breaking medical and government news, and public service announcements.
  • Worthy Book
    Worthy Book is a Malaysian coupon-book brand held by Worthy Media, a professional marketing solution firm which is currently based in Kuala Lumpur, Malaysia.
  • Onads Communications
    Onads Communications is a full creative service agency based on Mumbai, India, offering both mainline and digital communication services.
  • Shill
    A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with the person or organization.
  • Public Relations Institute of Australia
    The Public Relations Institute of Australia (PRIA) is a peak body for public relations and communication professionals in Australia.
  • 8coupons
    8coupons is a New York-based deal aggregator website that distributes deal updates and digital coupons to consumers based on weekly deals, customized online feeds, or the user's current location.
  • History of propaganda
    This article documents the history of propaganda around the world.
  • NZ On Screen
    NZ On Screen is a state-funded online promotional showcase of New Zealand television and film.
  • National Consumer Panel
    National Consumer Panel (NCP) is a service provided by a joint venture between the Nielsen company and IRI (formerly SymphonyIRI Group) where members in the USA scan the barcodes on all their purchases with a special barcode reader.
  • Next Jump
    Next Jump is an e-commerce company.
  • The She Spot
    The She Spot: Why Women are the Market for Changing the World – And How to Reach Them is a 2008 non-fiction book by Lisa Witter and Lisa Chen.
  • Audience measurement
    Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.
  • Voilà Hotel Rewards
    Voilà Hotel Rewards (corporately styled "VOILÀ") is a hotel loyalty program operated by Hospitality Marketing Concepts.
  • Mind share
    Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion.
  • Mail order
    Mail order is the buying of goods or services by mail delivery.
  • CollarCard
    CollarCard is a credit card-sized collar stay holder, which fits into the user's wallet.
  • LoyaltyOne
    LoyaltyOne, Inc. is a global provider of loyalty marketing and programs to enterprises in the retail, financial services, grocery, petroleum retail, travel, and hospitality sectors.
  • Tribal DDB London
    Founded in 1995, BMP InterAction was the primary operating arm of interactive R&D and client service provision until being rebranded as Tribal DDB in August 2000, following DDB Worldwide's merging of the interactive services arm of BMP DDB with DDB Digital.
  • Absorbent Ink
    Absorbent, Ink. is an American e-commerce company based in Austin, Texas.
  • Scentura
    Scentura also known as Scentura Creations is a perfume company based in the city of Chamblee, Georgia, within the Atlanta metropolitan area.