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Flashcards: 5 reasons why customer groups represent separate segments
Customer groups represent separate segments if:
• Their needs require and justify a distinct offer
Customer groups represent separate segments if:
• They are reached through different Distribution Channels
Customer groups represent separate segments if:
• They require different types of relationships
Customer groups represent separate segments if:
• They have substantially different profitabilities
Customer groups represent separate segments if:
• They are willing to pay for different aspects of the offer