Barefoot Market Specialist - Intern
E. & J. Gallo
Candidate information pack
Wellington Park House
Thirsk Row
Leeds
LS1 4DP
Tel: 0845 2000 741
Fax: 0845 2000 742
info@newchapter.co.uk
www.newchapter.co.uk

New Chapter Consulting Limited is registered in England and Wales. Reg. No. 5139861. Reg. Office: Central House, St Paul’s Street, Leeds, LS1 2TE
Index
Page
Introduction from Ian Thomas, Channel Controller, Barefoot
3
E. & J. Gallo
4
The Barefoot brand
6
The opportunity
7
Job description
8
Person specification
10
Recruitment and selection process
11
Further information
12
2
Introduction from Ian Thomas, Channel Controller – Barefoot
Dear Reader
Thank you for the interest that you have shown in this position. We have prepared this
information pack to tell you more about E. & J. Gallo, our Barefoot brand and the role itself.
As you will see, our business is family owned and operated, and our wines offer consumers a
range of quality products at a variety of price points. Not only are we the largest privatelyowned winery in the world, selling 90 million cases a year worldwide but we were recently
voted the world’s most powerful wine brand by Intangible Business. As a household name to
many, we are all passionate about this business and the role we play in its success and we
are looking for people who can share this passion. We are now looking for a “Barefooter” as
part of our rapid expansion to drive sales of our Barefoot brand in the UK market.
So what actually is a Barefooter? Well your official title will be Barefoot Market Specialist,
and your fun but challenging task is to raise awareness of this vibrant brand. Driving brand
presence and availability across Impulse, Grocery and On-trade, you will also be responsible
for key promotional activity at local, regional and national events. Your ability to build
effective relationships with new and existing contacts will be pivotal to succeeding in this
position. Your responsibilities will be varied and keep you on your “Baretoes”; from point of
sale advertising, hosting wine tasting events, to gathering, processing and analysing market
trends and customer information.
If you have a ‘can-do’ attitude and can think ‘outside the box’, then this is a chance to join a
forward-thinking, people focussed business where your career can flourish. OK that’s enough
clichés for now, but seriously, you must be passionate and outgoing ideally and motivated to
over-achieve targets, you will have the commercial acumen and previous events experience
would be interesting.
This is a high visibility role within a fast growth business that has a dynamic and rewarding
culture.
We look forward to hearing from you.
Yours faithfully
Ian Thomas
Channel Controller - Barefoot
3
E. & J. Gallo
Our story
Since brothers Ernest and Julio Gallo began to turn their dream into reality over 75 years
ago, the roots of the Gallo family tree have extended deep into the Winery. Today their
children, grandchildren and great-grandchildren work in the Winery, carrying on the family
tradition and values – a strong work ethic, a drive for perfection and a focus on quality.
The Gallo family still believes family ownership is the most effective way for the Winery to
continue as a world leader in the wine industry.
Today, E. & J. Gallo Winery is the world's largest family-owned winery and the largest
exporter of California wine.
Our Philosophy
When Ernest and Julio Gallo started the E. & J. Gallo Winery, the cornerstone of the
business was the:
Over delivery on the quality of wines at each price point
E. & J. Gallo Today
E. & J. Gallo Winery has a creative and talented team of people 4,600 strong. We truly
believe that the contributions of our employees are what make our Winery a dominant force
in the ever-growing wine industry.
Some key facts:

E. & J. Gallo are the largest privately-owned winery in the world

We sell 90 million cases of wine across 93 countries

We remain a fully, family-owned and operated business

We have the fourth generation of Gallo family members now working in the company
across winemaking, viticulture, production and marketing
Our Commitment
The Gallo family is committed to investing and profitably growing business in Europe for the
long term.
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Sales & Marketing
At E. & J. Gallo Winery, we produce wine for every taste and occasion. Our goal is to deliver
superior value and experience to consumers each and every time they share and enjoy our
wines.
To attain that goal, we’ve assembled teams of highly-skilled employees to manage our evergrowing brand portfolio. Our marketing teams collaborate with colleagues in Winemaking,
Consumer Insights and other areas of expertise to deliver brand strategy, while our sales
professionals strive to bring a better wine experience to consumers.
Passion for Quality
Since its inception, the hallmark of E. & J. Gallo Winery’s founders has been their
unwavering commitment to quality. By taking the utmost care in each and every step of the
grape growing and winemaking process, E. & J. Gallo Winery has consistently delivered
outstanding wines for every occasion and price. The Winery continues to be at the forefront
of the winemaking industry by researching and determining the very best regions to grow
grapes, using the most effective techniques for grape growing, and lastly, employing the best
ways to craft world-class wines.
Winemaking
While it’s true that great wines are made in the vineyard, it takes a skilled and discerning
winemaker to recognize the value of the fruit and craft it into a great wine.
At E. & J. Gallo Winery, we’re proud to have world-class winemakers around the globe, who
learn from one another and artfully create award-winning wines recognized by critics and
consumers alike for their quality and value.
Whether you want wine for a backyard barbecue or as a gift for a friend’s wine cellar, our
winemakers strive to ensure that our wines will enrich any occasion.
5
The Barefoot Brand
Our Barefoot brand is now the number 1 wine brand in the USA and our plans for world
domination are well underway. From a "garage wine" back in the Sixties, Barefoot has
become so popular that we now have a club for Barefoot devotees: the "Barefoot Republic”.
We believe that we can both promote our brand and satisfy our desire to make the world a
better place by partnering with various non-profits and pouring at various fund-raising events.
We’ve also created the Barefoot Beach Rescue Project, designed to clean up beaches and
ensure they are "Barefoot friendly." We want to spread a sense of fun in the sun while
furthering the Barefoot philosophy of giving back.
The vibrant packaging of Barefoot Wine speaks to the carefree soul of this brand. The
growing popularity of the brand around the world has lead to increasing distribution in
markets such as the UK, Canada, Japan & South Korea.
Our philosophy at Barefoot is to make delicious, affordable wines that can be enjoyed by
everyone, from first-time wine consumers to long-time connoisseurs. Whether it’s a glass of
our fruity Pinot Grigio, or a taste of our full-bodied Cabernet Sauvignon, our award-winning
wines offer something for anyone who wants to kick back and go Barefoot.
The brand is all about being ‘Barefoot’- living the carefree Californian lifestyle and not taking
anything too seriously. Barefoot is great tasting, easy to drink wine you can enjoy with friends
without any of the stuffy traditionalism usually associated with wine.
Barefoot wine first became available in the UK in 2007, exclusively in Brighton and Hove.
Our team of Barefooters spread the word around the city, through supporting local
community and charity events by pouring wine for free. We have a history of donating wine to
local events for guests to enjoy while they were raising money and awareness of local
organisations.
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The opportunity
Roles with this level of autonomy and breadth of responsibility are few and far between, this
is an opportunity to join a company which:

Is family owned and has a friendly open and rewarding culture

Is vibrant, dynamic and already has a well established presence in the wine market

Has a growing, loyal customer base on a global scale

Is a world-class company where innovation is not only encouraged, but expected

Operates across the stimulating and exciting wine category; a category still in growth

Is a highly entrepreneurial, people focused and challenging business

Operates in a fun-loving climate; an environment that fosters professional development at
every turn
In terms of the role, this is an opportunity to:

Work on a heavily invested brand, which has taken the USA by storm and is now all set
for UK domination!

Work with a variety of customers in the across different market sectors

Progress quickly within a fast paced and challenging environment where you can take
real ownership of your responsibilities

Broaden your commercial exposure within a fast paced FMCG environment
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Job Description
INTERN MARKET SPECIALIST
SUMMARY
Here’s what one of our existing team members has to say about their experience – we think
it sums us up perfectly…..
“Our product is fantastic, our desire to have fun is undeniable and our ambition is
unstoppable…..our culture cannot be beaten”
An opportunity to experience working within a major FMCG supplier within the alcoholic
beverages industry. Part of a Global major brand launch and initial development, this role
touches aspects of several key FMCG functions, including Marketing, Sales, Event
Management, PR and Financial and Budget management, and is an ideal first stage role for
anyone considering a future career in FMCG.
A one year internship, you will be assigned an individual mentor to assist in your continuing
development, which will cover ongoing training to include sales techniques, event
management, brand and trade marketing, PR and media strategies.
Placed within an already existing and established team, you will be expected to help grow
and develop our brand culture in new and exciting ways.
We look forward to welcoming you into our global family.
OVERVIEW
Uses personal selling techniques designed to maximize the volume and sales velocity of
assigned brand, through event marketing and product demonstration. Participates and
conducts events as a top priority, as well as develop new leads, PR and media opportunities
for the brand in a specific metropolitan area. In addition, the candidate will travel for national
events as well as support key events in other parts of the UK.
ESSENTIAL FUNCTIONS
• Develops positive relationships with event coordinators and key promotion groups
• Responsible for events, to include tastings
• Demonstrate and promote at events (charitable, industry, customer focused
• Promotes positive working relationships across the organization.
• Communicates pre-event detail for the field to execute; and post-event analysis to
determine viability of the event (or demo) and its long-term use in future events.
• Coordinates activities with other support areas within the market (other Field Sales
personnel, Trade Development, SMAS, etc.)
• Controls personal business expenses (meals, transportation, lodging, etc.)
• Weekend/evening/alternative work schedule sometimes required
• Must maintain satisfactory attendance, to include timeliness.
• This job description reflects management’s assignment of essential functions; it does not
prescribe or restrict the tasks that may be assigned.
SUPERVISORY RESPONSIBILITIES
N/A
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QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of the knowledge, skill and/or
ability required. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
MINIMUM QUALIFICATIONS
Currently studying as part of an undergraduate course in the UK
Previous experience unnecessary
Must have Valid Driver License and clean driving record.
PREFERRED QUALIFICATIONS
Experience reading and interpreting documents such as safety rules, operating and
maintenance instructions and procedure manuals.
Experience writing routine reports and correspondence.
Experience with speaking effectively before groups of customers or employees of
organization.
Knowledge of Microsoft Office (Word, Excel, Outlook, etc.).
Experience with calculating figures and amounts such as discounts, interest, commissions,
proportions, percentages, area, circumference and volume.
Skilled in solving practical problems and dealing with a variety of concrete variables in
situations where only limited standardization exists. Ability to interpret a variety of instructions
furnished in written, oral, diagram, or schedule form.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an
employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential
functions.
While performing the duties of this job, the employee is frequently required to sit; use hands
to finger, handle or feel and talk or hear. The employee is frequently required to stand, walk
and reach with hands and arms. The employee must occasionally lift and/or move up to 50
pounds. Specific vision abilities required by this job include close vision.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an
employee encounters while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential
functions.
The noise level in the work environment is usually moderate
Equal Employment Opportunity
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LOCATION
North West England: Ideally Liverpool/Manchester
Scotland: Ideally Edinburgh or Glasgow
Travel will be required
PACKAGE SUMMARY


Highly competitive salary
Fully Expensed Company Car
BEHAVIOURAL COMPETENCIES
Communicating and influencing – a good two way communicator; first class verbal and
written presentation skills; personable with a sense of humour; able to use a range of
influencing techniques
Drive, resilience and enthusiasm – focused upon results; remains positive and retains
forward momentum, even in tough times; hard working and committed
Problem solving and decision making – Analyses issues and breaks them down into their
component parts; identifies potential solutions and systematically evaluates them; excellent
numerical skills
Time & Task Management – Plans effective use of resources; able to manage multiple
projects and prioritise effectively
Building effective relationships – uses interpersonal skills to build and maintain effective
relationships inside and outside the business. Understands team dynamics; encourages
collaborative working across internal and external boundaries; can manage upwards
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Recruitment and selection process
Timescales and selection process
First round interviews will be conducted by our Team. A second round Assessment Day with
Gallo is likely to take place within the following fortnight in Gallo HQ, Uxbridge.
Further information on the likely structure and content of the first and second round
interviews will be provided nearer the time.
Application process
We would ideally like you to provide the following information so that we can fairly judge your
application:

A CV detailing your career history, education and qualifications

A covering letter explaining why you are interested in this role
The Closing Date for applications is: Friday 9 March 2012
Please e-mail applications to:
international.recruitment@ejgallo.com
quoting Ref Intern Barefoot North West or Scotland
Further information
We hope that this document has provided you with a good overview of the role we are
seeking to recruit. If you require further information, please do not hesitate to contact Emma
Jane Rennie at Barefoot on07808 642645.
Further information on E&J Gallo can be found at http://gallo.com/
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