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Company Overview of WALTON
W
alton Hi-Tech Industries Ltd (WHIL) is the pioneer in
manufacturing of multi-staged Refrigerators, Freezers,
Air Conditioners, Televisions and Automobiles, Smart
Phones and Home Appliances in Bangladesh.It is a sister concern
of R.B. Group, (where R.B. stands for Razvi and Brothers) which is
one of the topmost conglomerates of Bangladesh. It has been operating its businesses with
great reputation since 1977. Walton has become a sensation among customers. It has
several manufacturing plants in Bangladesh which are among the biggest ones in South
Asia.
Walton manufactures a wide range of products using the state-of-the-art technology,
applying innovative designs and maintaining strict quality control system. The major
products of Walton brand are: (1) Smart Phone (2) Motorcycle (3) Air Conditioner (4)
Refrigerator and Freezer [having three manufacturing plants] (5) Television [3D LED, Smart
TV, LED, LCD, CRT] (6) DVD Player (7) Microwave Oven and Steam Oven (8) Washing
Machine (9) Iron (10) Domestic and Industrial Generators (11) Various kinds of home
appliances (Blender, Juicer, Grinder, Rice Cooker and Pressure Cooker, Washing Machine,
Electric Kettle, Induction Cooker, Sewing Machine, Hair Dryer etc.).
The Walton’s management is very strict regarding the quality of the products. It gives
highest priority to quality assurance system to ensure customer’s satisfaction maintaining all
customers’ database. Since its first priority is customer’s satisfaction, it follows a very strong
and strict quality control policy to maintain international standards of its products. The
company has installed latest and high quality equipments at its plants through huge
investments. Walton has a very well-equipped Quality Control Division comprising all types
of testing devices required to maintain global standards of its products.
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Company Profile
Company Name:
Walton hi-tech industries ltd.
Business Type:
Manufacturer, Trading Company
Product/Service:
Smartphone, Television, Refrigerator, Freezer, Motorcycle
Address:
10, Dilkusha C / A Dhaka-1000
Number of Employees:
Above 1000 People
Year Established:
2006
Registered Capital:
US$10 Million - US$50 Million
Ownership Type:
Corporation/Limited Liability Company
Main Markets:
Europe, Africa, Oceania, Mid East, Eastern Asia
Total Annual Sales Volume:
US$5 Million - US$10 Million
Total Annual Purchase Volume:
US$5 Million - US$10 Million
Export Percentage:
91% - 100%
Factory Information
Factory Size:
50,000-100,000 square meters
No. of Production Lines:
Above 10
Contract Manufacturing:
OEM Service Offered Buyer Label Offered
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Strengths:
Walton has a countrywide retail sales outlets and service points network. Walton receives
International Standardization Certification--ISO 9001:2008 for quality management systems.
The company is committed to maintain quality of its products at any cost. It has more than
100 service centers under the Walton Service Management System with highly skilled and
efficient technical personnel. Walton always gives highest priority to after-sale services for all
its customers living anywhere in the country.
 Wider product range
Walton provides various kinds of phones of various operating systems with amazing
features. The demand of Walton smart phones is increasing around the world so after
satisfying the local people demand the company is now exporting there product in world
market.
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 Strong local presence
The peoples of Bangladesh are so patriotic; they love to use their own product. That’s why
the demand of our own product is much more than any foreign product and people find it
more flexible to use. This opportunity makes to improve our economic strength.
 Quality products at low price
The present competing environment Walton provides quality products at low price. In this
occasion Walton attracts public more than any other companies. No other company can
give product with this feature at the same price like Walton smart phone does.
 Comprehensive knowledge of the total market and client
They are aware of the market situation and the client demand so they are being able to
spread their business.
 Using advance high-technology
Today’s world is so advanced in the technology area and Walton use high advanced
technology to compete with them. By this opportunity the Bangladeshi people are getting
updated.
Because of long term experience, customers reliability and loyalty they are being able to
satisfy the customers.
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Weaknesses:
 Lack of skills men power
The staffs worked in this company are not so skilled as like the top companies does. For this
reason some people do not choose their product to use.
 Proper monitoring problem facing in marketing activities
The lacking of man power at marketing sector is the reason to fail monitoring the market
position properly.
 Shortage of accessories
The accessories used in new device are not easily available in the local market so consumer
face problem when they wants to repair their product.
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 Software update
The up gradation system is not so regular so user face various problems when operate the
Walton smart phones.
 Low quality hardware
There are so many smartphones are available in the market whose hardware quality is better
than Walton smartphone like: camera, battery life, ram, processor, sensor.
 Customer service
There are few customer service centers available in whole country that’s why they do not
have the power to access among the people in time.
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Opportunities:
Walton Smartphone offers a wide variety of services and functions that run at the same time
to enrich mobile experience.
 Achievement of sales growth through introduction of new products
Walton gives new products to customers simultaneously. They are introducing amazing
smart phones with extreme features.
 Increase of sales in major cities
Bangladesh has huge number of population most of them live in major cities in the country
and Walton is targeting those cities to increase their sales and they succeed in this area.
 Employment opportunities
Most of the people of Bangladesh lives below the poverty line and this industry need large
number of people to run the company that is how the poor people are being able to
overcome their poverty.
 Introduction of new products
Walton is making phones with various interesting operation system like ice crème sandwich
jelly bean, and the most wonderful thing is that the latest operating system called kitKat will
be marketed soon.
 Software individuals carrier
The demand of app developer is so high in the market and the most amazing business is
mobile content business so the developers have a huge opportunity to come this area and
grab their profit.
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Threats:
 Unethical competition prevailing in the market
There are too many companies in the market those are providing smart phones but do not
maintain the minimum requirement of smart phone that is why the popularity of smart
phone decreasing day by day.
 Political unrest hamper sales
There is a huge possibility in Bangladesh to have a great market of smart phone but the
government unfortunately do not supporting the related companies to broad the business
area. The government also do not helping the company to import the accessories the
company import the accessories of their own.
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 Entry of more competitors in the market
This time we are informed by news channels that some companies are interested to sell
smart phone in our local market. So they will not able to run monopolistic business in our
country.
 Change of customer’s demand
The technology is updating rapidly in today’s world. Specially the high ambitious of our
young generation is increasing about technological things.
 Future possibilities
As the public demand is changing day by day, if they do not respect the public demand’s
they must fail to maintain the public satisfaction if future. Public satisfaction is the most
valuable thing to run a profitable and organized business.
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