PICTURE
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• 2006: The Writers Guilds of America, West and East jointly unveiled a
prestigious list of the 101 Greatest Screenplays, as voted on by WGA
members.
• Premiere magazine co-sponsored 101 list & live tribute event
• Event garnered global media attention, including a screening series on
Turner Classic Movies and LACMA
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• 2013: The next incarnation of the 101 brand was released –
the 101 Best Written TV Series
• TV Guide co-sponsored with a special-issue feature section and hosted
at the WGA Theater
• Event was broadcast live via Ustream.com
TV 101 Panelists: (L-R) Matthew Weiner, Ronald D. Moore,
ail Parent, James L. Brooks
TV 101: Carl Reiner & Norman Lear
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Screenplay 101: George Lucas & Lawrence Kasdan
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In addition to significant media coverage on the local,
regional, national and international level via TV, radio,
print
and
online
outlets;
wga.org
received
unprecedented user traffic the week of the TV 101 event:
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over 1 million page views of related content
averaging 5,000 views per hour
Partial List of Media Coverage for TV 101 & Screenplays 101
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NATIONAL TV
LOCAL/REGIONAL TV
ONLINE/PRINT
ABC World News Now
Bloomberg TV
CNN
Fox News
Fox Business Network
E! News
MSNBC
NBC Nightly News
Today Show
ABC-7 News
CBS
Good Day L.A.
Fox 11 Morning News
KTLA Morning News
• Plus numerous TV affiliates
throughout the nation
TV Guide
Entertainment Weekly
Time
Variety
Hollywood Reporter
Los Angeles Times
Deadline
The Wrap
E! Online
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WGA Theater Lobby
WGA Theater
• The WGA plans to host the tribute event at the WGAW’s newly renovated Writers Guild
Theater in Beverly Hills (nearly 500 seats)
• Depending upon sponsorship, the event could potentially expand to a larger venue to
accommodate additional attendees, permit higher production values and enable greater
public exposure
• Event will consist of red carpet arrivals, VIP pre-show cocktail party, presentation and reveal
of the list with A-list screenwriters and celebrities, and post-show dessert & cocktail reception
• Event will include dynamic clip packages, spotlighting classic and contemporary comedic
movies, and additional program content
• Event will be moderated by a major-name comic/celebrity
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The WGA seeks a major media partner to maximize editorial and crosspromotional opportunities to generate industry attention and media
coverage for the list and tribute launch event, including print and online
marketing efforts.
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101 Greatest Screenplays Media Partner
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Build a special magazine issue spotlighting the 101 Funniest Screenplays
list and its featured writers published to coincide with the launch/roll-out of
the list in 2015
Promote via partner’s multi-media platforms, i.e., print, online, and network
and social media outlets
Receive prominent logo placement in promotional and publicity materials,
including but not limited to: press releases/media advisories, print program,
red carpet ‘step-&-repeat” banner, event branded signage, and other
promotional materials
Receive exclusive, advance access to its “101 Funniest” master list, as well
as print/online rights to editorial content related to the list. Subject to
availability, Guild staff may help facilitate the scheduling of interviews in
connection with any editorial content for the media partner
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Nora Ephron & Callie Khouri
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Target audiences for the 101 Funniest Screenplays list include:
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TV fans around the globe, who are a prime consumer demographic advertisers covet
Entertainment industry and general public alike
Media/press outlets – print/online/TV/radio
WGAW and WGAE combined membership (16,000 total members)
Broad demographic base, which encompasses and transcends age, gender, and ethnic lines and
is attractive to advertisers, sponsors, and media outlets alike
Target audience for the 101 Funniest Screenplays tribute event:
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VIP invite-only attendees comprised of 500+ entertainment industry "tastemakers”
A-list talent, including screenwriters, actors, directors, and producers
Sponsor reps and studio/network executives
Media/photographers/ENG crews covering tribute event & red carpet to generate press coverage
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Will Reiser (50/50), Annie Mumolo (Bridesmaids)
& Kris Keyser (WGAw President)
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The WGA is seeking to secure a sole premiere sponsor to underwrite the Guilds’ 101 Funniest Screenplays list &
tribute event set for Fall 2015. This is an ideal opportunity for a major American brand to associate itself with
America’s other best-known, popular industry: television. In exchange for sponsorship, event sponsor will receive
the following benefits:
PLATINUM SPONSORSHIP
(Sole Event Sponsor = $150,000)
• (50) tickets to 101 Funniest Screenplays live tribute event
• Designated ceremony slot for sponsor rep to address tribute event audience
• Full-page 4C ad in the WGAW’s Written By magazine in 101 Funniest Screenplays special issue (TBD)
• Logo placement on red carpet & reception signage as sole event sponsor
• Logo placement on WGAW/WGAE websites as premiere sponsor
• Logo placement in 101 Funniest Screenplays tribute event-related media/promo materials
• Inclusion of logo and/or full-page ad in event program (TBD)
• Logo placement on any potential on potential event streaming/online broadcast (TBD)
• Sponsor will receive DVDs of filmed live 101 Funniest Screenplays tribute event
• Inclusion of sponsor’s branded item(s) in tribute event gift bags (TBD)
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WHICH WILL MAKE THE LIST?
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