Palgrave Studies in Political Marketing and Management Book Series
Series editor: Jennifer Lees-Marshment
www.lees-marshment.org j.lees-marshment@auckland.ac.nz
Full guidelines for potential authors and editors
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The vision for the series
Political management is practised around the world and taught and researched at a wide range
of universities. At its core, Political Marketing and Management is about how politicians &
political staff use marketing and management tools and concepts to help them achieve their
goals. Scholarship is drawn from a range of disciplines and fields, and covers how political
organisations and actors strategise, lead, organise and market, as well as intersections
between these aspects such as the organisation of political marketing research in government
department; the importance of leadership in changing how a party is organised; the
organisational structure of volunteers within an NGO; strategic communication in political
movements; resource management in political offices; and the strategic organisation of
fundraising in campaigns. The Palgrave Political Marketing and Management Book Series
will publish high quality and ground-breaking academic research and practitioner
perspectives in Palgrave Pivot form (25-50,000 words, 12 week publishing time frame upon
receipt of final manuscript) on this growing area of government and political behavior that
attracts increasing attention from scholarship, teachers, the media and the public.
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Format of books in the series
Key things to note about the series are the word length, empirical focus, and emphasis on
making a connection with practice.
Word length maximum of 50,000 words
Books in the Palgrave Political Marketing and Management book series will be published as
Palgrave Pivots – 25,000-50,000 word books. For example there might be 3-4 main chapters
plus introduction and summary. This therefore requires shorter pieces, avoiding long detailed
references.
Quick publication: 12 weeks after final manuscript
Palgrave pivots works to a quicker time frame - 12 weeks/3 months post receipt of final
manuscript after peer review. This will particularly suit the field of political marketing and
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management as it will enable quicker publication of timely research into new developments
and help gain attention from practitioners as well as academics. It also facilitates the
possibility of including practitioner contributions of shorter lengths such a 4,000 or even
1,000 word case study.
Practice
Political marketing and management is practised around the world, and thus academic
research has clear potential to comment on and inform actual behaviour. In order to maximize
the interaction between academic research and the community, each book should have a
section or aspect which connects to practice.
All books are expected to have recommendations for practice derived from the academic
research, even if it is just 500-1000 words in the final conclusion chapter. We also encourage
books to include other practitioner elements such as:
o the inclusion of practitioner interviews within the research.
o practitioner authored contributions - whether a whole chapter, a case studies or
shorter commentary pieces offering the view from the inside about what
works; these pieces serve to supplement the academic work.
o practitioner perspectives on difficulties, contextual factors and complications
academics should consider.
o practitioner trend pieces on new and emerging areas of practice.
o foreword or epilogue by practitioners.
o practitioner responses to the academic research or contrasting perspective on
the same event e.g. in a book on political marketing and management in an
election.
Single or co authored or edited
The books can be edited, single authored or co-authored.
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Editor and Academic Advisory Board
The series editor is Jennifer Lees-Marshment (Auckland University, New Zealand), a world
expert in political marketing (see www.lees-marshment.org or email j.leesmarshment@auckland.ac.nz. The series will also be informed by an academic advisory board
whose role will involve activities such as:
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encouraging authors to submit proposals to the series.
contributing to discussions about the direction of the series.
having the opportunity to take the lead on proposing and editing books.
reviewing proposals for books for the series.
reviewing the final manuscript.
Scholars on this board are drawn from a wide range of academic disciplines and areas
including political leadership, parties, media, communication, marketing, elections, and
management who will provide further input and advice into the general direction of the book
series. They have significant experience editing journal special issues, books, conference
events, and leading academic and practitioner groups in political marketing and management
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which will contribute to the series’ content and quality. A list of academics who have agreed
to serve on the board is below.
Andre Turcotte (Carleton University, Canada) andre_turcotte@carleton.ca
Anna Matuskova (Charles University in Prague, Czech Republic) matuskov@fss.muni.cz;
amatuskova@gmail.com
Brian Conley (Suffolk University, US) bconley@suffolk.edu
Christine Williams (Bentley University, US) cwilliams@bentley.edu
Darren Lilleker (Bournemouth University, UK) DLilleker@bournemouth.ac.uk
Emmanuelle Avril (Université Sorbonne Nouvelle, France) emmanuelle.avril@univ-paris3.fr
Gordica Karanfilovska (Macedonian government, Macedonia), gordicak@yahoo.com
Iordanis Kotzaivazoglou (Technological Institutes of Serres, Greece) ikotza@jour.auth.gr
Jenny Lloyd (UWE, UK) jenny.lloyd@uwe.ac.uk
Kakhaber Djackeli (International Black Sea University in Georgia) k.jakeli@rocketmail.com
Ken Cosgrove (Suffolk University, US) kcosgrove@suffolk.edu
Kobby Mensah (University of Ghana Business school, Ghana) kobbymensah@ug.edu.gh
Lisa Spiller (Christopher Newton University, US) lspiller@cnu.edu
Mark Bennister (Canterbury Christ Church University, UK)
mark.bennister@canterbury.ac.uk
Neil Bendle (Ivey Business School, Canada) nbendle@ivey.uwo.ca
Nigel Jackson (Plymouth University, UK) nigel.jackson@plymouth.ac.uk
Paul Wilson (Carleton University, Canada) paul.wilson@carleton.ca
Phil Harris (Chester University, UK) p.harris@chester.ac.uk
Robin Pettitt (Kingston University, UK) R.Pettitt@kingston.ac.uk
Steven Dann (ANU Business School, Australia) stephen.dann@anu.edu.au
Travis Ridout (Washington State University, US) tnridout@wsu.edu
Will Miller (Flagler College, US) WMiller@flagler.edu
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Suggestions and examples of the sorts of books we are looking for
Books could cover any of the topics outlined in the scope, but below are some suggestions
along with an explanation about the different types. Please note this is not exhaustive, and
most suggestions tend to be marketing-linked because that literature is more established than
the management aspects (something we hope to change with the series!). So we will consider
non-marketing topics. If you have an idea and think it fits into the series, regardless of
whether it is listed below, please get in touch!
Topic focused books
The following areas illustrate the kinds of topics books in the series might cover:
 Political market intelligence: research tools used in politics (polling, focus groups,
role play, co-creation, consultation etc), segmentation, voter profiling, stakeholder
insight, voter insight, experimentation, analytics and modeling.
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The Political Consumer: rising consumerist attitudes amongst citizens towards
politicians; consumer behaviour theories applied to politics to understand voter
behaviour; drivers of voter choice; electoral commission work to increase political
participation using marketing.
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Political management: management theories applied to managing staff and
relationships in a government department or agency, PM’s office, parliament, party
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office and campaign. Aspects might include crisis management, change management,
issues management, political event management, reputation management, delivery
management, political human resource management, relationship management and
stakeholder management/engagement. Focus might be on the political-public service
interface, cohesion within the government party, managing the caucus and party
donors, and exploring parliamentary arenas and behavior.
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Political advising: the work of anyone advising a politician or political organization,
such as ministerial, parliamentary or constituency staff advisors in government or
opposition, civil servants, consultants, market researchers, pollsters, strategists,
advertisers.
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Political strategy: creation and achievement of goals, strategic models and
approaches, positioning, targeting, market-orientation, political branding, the politics
of policy making and governing; marketing control and analysis.
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Political leadership: collaborative leadership, appreciative leadership, adaptive
leadership to politics, personalized leadership, political oratory and rhetoric,
leadership in networked political organizations, distributed political leadership at
different levels of political organizations, followers and followership styles; strategic
leadership, decision making; and analysis of the core executive.
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Political Organisation: volunteer/party management, managing a political office,
political HR, conflict management, internal party marketing, membership relationship
management, GOTV, relationship marketing to members, new organizational forms in
democracy, training, resource management (finance/fund raising, people), information
management, planning, policy implementation/delivery; grassroots organisation.
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Political communication management: management communication theories
applied to politics, such as public relations, strategic communications and emarketing.
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Ethics and challenges in political management – balancing principle and
pragmatism, the need to adapt management concepts and tools to the political
environment and the democratic implications of managing politics.
Election-focused books
We would particularly welcome proposals for books on political marketing and management
in particular elections, for example UK 2015, Canada 2015, US 2016, Australia 2016, New
Zealand 2014. The Pivot format will enable hot off the press political marketing and
management perspectives on major events such as elections. There could be a book for each
US, Canadian, NZ, Australian, French, German election etc. Combining academic and
practitioner contributions, this would provide a rich, topical yet reflective and informed
perspective on major events.
Regarding types of books, please note:
- our desire to include political management not just marketing (e.g. organisational,
office staff, leadership) where possible and appropriate.
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the need to make sure it's not just campaign management, and it should include
consideration of political marketing and management in government. Policy can also
be brought in.
it should be distinct from other election books and as with all books for the series,
have marketing/management/strategy/leadership dimensions, adapting the marketing
and management business literature.
Market not just producer focused
Books can also focus on the user/public/voter/market end e.g. ‘Political Consumer
behaviour’; ‘Understanding party members’; ‘Segmenting the market’; ‘Profiling voters in
elections’ and include a range of data e.g. Vote compass, big data, and qualitative data.
Country focused books
There are now books on political marketing in the US, Canada and the UK. We will welcome
books on political marketing and management in other countries, and will consider books on
all countries around the world including developing democracies. However please note that:
 practice and research into political marketing and management has to be sufficiently
developed to enable this.
 the market for these will also be less developed - anything on the US everyone wants
to read; but not everyone in the US wants to read something on smaller lesser well
known and developed countries.
 authors should do research and make the case for the market in their proposal.
 also make the argument for the intellectual benefits that would come from publishing
the book e.g. it should lead to courses being taught, a group/association being founded
etc. so the market would be grown by the book.
 consider grouping countries into regions to expand the market e.g. Political marketing
and management in Asia/Latin American.
 consider books that include comparative analysis e.g. ‘Marketing presidents: the case
of Obama and x president in Bolivia.’
 consider placing books that focus on one country within an international context e.g.
‘How x president in x country copied US president Obama.’
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How to submit a proposal
Proposals can be submitted to the series editor on j.lees-marshment@auckland.ac.nz at any
time. Please use the Palgrave Studies in Political Marketing and Management Book Series
proposal form – see https://leesmarshment.wordpress.com/pmm-book-series/ for this and
updates on the series.
However we recommend you get in touch with the series editor in advance of completing the
proposal to discuss ideas first. Key things to note about the series are below.
All books must:
 be between 25,000 and 50,000 words.
o so this requires shorter pieces, avoiding long detailed references, and a tightly
focused topic choice.
 be empirical not just theoretical.
 have recommendations for practice derived from the academic research.
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We encourage books to
 include other practitioner elements such as those noted in the section on format.
 include international material or relate work to international trends.
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The Review Process for the Political Marketing and Management Series
1. Potential authors/editors of books discuss ideas with series editor.
2. Authors/editors submit a proposal on the Palgrave pivot proposal form.
3. Series editor and at least one member of the advisory board review the proposals,
make suggestions for change, and decide whether to accept final version, and agree on
timeline for submission of the manuscript.
4. If accepted the proposal goes to the publisher for final approval.
5. If the publisher approves it, it goes to contract.
6. Authors/editors submit their completed manuscript.
7. The series editor (and/or a member of the advisory board) reviews it to check quality
and offer any comments for improvement.
8. Authors/editors revise and resubmit the manuscript in light of the comments.
9. The series editor does a final check and sign off.
10. The book then moves into press and goes through the product cycle of copyediting
and proofs.
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