BBA 229 Training and Development
Lecture 2
Strategic Training
Dr. S. Chan
Department of Business Administration
charmaine@chuhai.edu.hk
http://home.chuhai.hk/~charmaine
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HR Department and Training
• HR: to improve the organization’s effectiveness
by providing employees with KSAs which will
ultimately enhance employees’ current or future job
performance.
•Training strategies should meet the needs of
organization while also responding to the needs of
individual employees.
•Therefore should align training activities with
company’s strategic plan.
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The Evolution of Training’s Role
Training’s role has to evolve from program focus to a
broader focus: learning, creating and sharing knowledge
Traditional approach:
-Training is seen as a series of programs or events that employees
attend.
-Provides no information that would help employees understand the
relationship between the training content and individual performance
or development objectives or business goals.
-A single training event or program is not likely to give a company a
competitive advantage because explicit knowledge is well-known and
programs designed to teach it can be easily developed and imitated.
The emphasis on learning has several implications.
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The Evolution of Training’s Role (2)
Learning: the acquisition of knowledge by individual
employees or groups of employees who are willing
to apply that knowledge in their jobs in making
decisions and accomplishing tasks for the company.
Knowledge: what individuals/teams of employees know
or know how to do (human and social knowledge) as
well as company rules, processes, tools, and routines
(structured knowledge). Can be tactics or explicit.
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The Evolution of Training’s Role (3)
The emphasis on learning these implications
•Learning has to be related to helping employees’ performances
improve and company achieves its business goals.
•Tactic knowledge is difficult to acquire, companies need to
support informal learning that occurs through mentoring and job
experience.
•Learning not only has to be supported by physical and technical
resources, but also psychologically. Managers need to concern
employees interests and career goals to help them find suitable
development activities that will prepare them to be successful in
the position
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The Strategic Training and
Development Process:
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The Strategic Training and
Development Process (1)
Step one: Identify company’s business strategy:
- Mission and vision-company’s values, culture etc
- SWOT analysis to identify company’s operating
environment
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The Strategic Training and
Development Process (2)
Step two: Identify strategic training and development
initiatives that support the strategy:
Strategic Training
Development Initiatives
Diversify the Learning
Portfolio
Expand Who is Trained
Accelerate the Pace of
Employee Learning
Implications
• Use new technology for training
• Facilitate informal learning
• Provide more personalized learning opportunities
• Train customers, suppliers, and employees
• Offer more learning opportunities for non-managerial
employees
• Quickly identify needs and provide a high-quality learning
solution
• Reduce the time to develop training programs
• Facilitate access to learning resources on an as-needed basis
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The Strategic Training and
Development Process (2)
Step two: Identify strategic training and development
initiatives that support the strategy:
Strategic Training and
Development Initiatives
Implications
Capture and Share
Knowledge
• Capture insight and information from knowledgeable
employees
• Logically organize and store information
• Provide methods to make information available
Align Training and
Development with the
Company’s Strategic
Direction
• Identify needed knowledge, skills, abilities, or
competencies
• Ensure that current training and development programs
support the company’s strategic needs
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The Strategic Training and
Development Process (2)
Step two: Identify strategic training and development
initiatives that support the strategy:
Strategic Training and
Development Initiatives
Ensure That the Work
Environment Supports
Learning and Transfer of
Training
Implications
• Remove constraints on learning
• Dedicate physical space to encourage teamwork,
collaboration, creativity, and knowledge sharing
• Ensure that employees understand the importance of
learning
• Ensure that managers and peers are supportive of
training, development, and learning
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The Strategic Training and
Development Process (2)
Step two: Identify strategic training and development
initiatives that support the strategy:
Strategic Training and
Development Initiatives
Implications
Improve Customer
Service
• Ensure that employees have product and service
knowledge
• Ensure that employees have skills needed to interact
with customers
• Ensure that employees understand their roles and
decision-making authority
Provide Development
Opportunities and
Communicate to
Employees
• Ensure that employees have opportunities to develop
• Ensure that employees understand career
opportunities and personal growth opportunities
• Ensure that training and development addresses
employees’ needs in current job as well as growth
opportunities
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The Strategic Training and
Development Process (3)
Step Three: Translating
these strategic training and
development initiatives into concrete training
and development activities:
1.Developing initiatives related to use of new
technology in training
2.Increasing access to training programs for certain
groups of employees
3.Reducing development time, and developing new or
expanded course offerings
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The Strategic Training and
Development Process (4)
Step Four: Identifying
measures or metrics
(1) trainees’ satisfaction with the training
program; (2) whether the trainees’ knowledge,
skill, ability, or attitudes changed; (3) whether
the program resulted in business-related
outcomes for the company.
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Organizational Characteristics that Influence
Training
• Employees’ Work Roles: need multi-tasking or
cross training—encourage skill-based pay systems
• Managers’ Work Roles. i.e. line, middle or senior
manager; plan, organize, lead, control
• Top Management Support
• The degree of integration of business units
• Global business
• Business Conditions : merger & acquisition;
recession/booming; PLC of company, etc.
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HR Planning Influence on Training
• HR planning
– allows the company to anticipate the movement of
human resources in the company
– can help identify where employees with certain types
of skills are needed in the company
• Training can be used to prepare employees for:
– increased responsibilities in their current job
– promotions, lateral moves, transfers
– downward job opportunities that are predicted by the
human resource plan
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Questions to Assess Training Providers
• What is the trainer’s background (education, experience,
etc.)?
• Has the trainer ever provided these particular training
programs or services before?
• Has the training been evaluated? If so, what levels of
outcomes were evaluated and what have been the
results?
• Can the trainer give you the names of people in these
companies who could speak knowledgeably about the
trainer’s products and services?
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Questions to Assess Training Providers
continued – slide 2
• Can the trainer give you names of and permission to
contact the following people?
– Trainees who received the training
– The person who was the trainer’s primary contact in
the client organization
– The person who monitored or coordinated the training
• How does the trainer go about developing a program,
delivering training, or providing a training service?
• Can the trainer provide examples or an outline of his
approach or process? Will this fit your organization’s
culture and budget?
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Questions to Assess Training Providers
continued – slide 3
• If the training is already developed, can the trainer show
you materials, such as handouts, exercises, and videos?
• If these materials are not specific to your organization,
how will the trainer alter them to make them appropriate
for your situation?
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