Callie Mills, Kierstynn Fallon, Nina DeRosiers, Erin Moseley The Proposal What is Matcha? ❖ Matcha, also spelled “Macca,” is a Japanese Green Tea. The Japanese Tea Ceremony centers on the preparation, serving and drinking of matcha. ❖ It is a finely ground powder made from shaded tea leaves, and can come sweetened with pure cane sugar, or unsweetened. It is a high quality green tea which can become very expensive. ❖ Different blends of matcha are called “chamei” “tea names” and different flavors become the tea masters’ “Konomi.” ❖ It is mixed with milk and sugar as a drink; and mixed with salt and used to flavour tempura in a mixture known as “matchajio.” It is also used as flavoring in many Western-style chocolates, candy, and desserts, such as cakes and pastries (including Swiss rolls and cheesecake), cookies, pudding, mousse, and green tea ice cream. The Japanese snack “Pocky” has a matcha-flavored version. Matcha may also be mixed into other forms of tea. Why is Matcha so cool? ❖ Matcha can now be found in numerous health food products ranging from cereal to energy bars. In 2003, researchers from the University of Colorado found that the concentration of the antioxidant EGCG available from drinking matcha is at least three times greater than the amount of EGCG available from other commercially available green teas. ❖ There is evidence from clinical studies that suggests that theanine, when consumed by drinking Japanese green teas, may help to reduce or moderate mental stress responses. ❖ A study by Kao et al. (2000), reported the following: “We found that EGCG (found in Matcha Green Tea)…significantly reduced food intake and body weight.” Furthermore, a recent publication by the American Society of Clinical Nutrition found that frequent consumption of quality Matcha Green Tea enhances the efficiency of the human body in utilizing energy. Sales