Isak Jiang
Mobile phone: +86(135) 6422-9962
Email: isak.job@gmail.com
Profile
-Name: Isak Jiang
-Gender: Male
-Birthday: 10/4/1985
-Nationality: China
-Major: Product Design
-Degree: Master
-Mobile: +86(135) 6422-9962
-Email:isak.job@gmail.com
Qualifications
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Microsoft (Word, Excel, PowerPoint), Adobe Create Suit (Photoshop, Illustrator, Acrobat,
InDesign), Solidworks, 3Ds max, Maxwell render studio, Vary.
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User Research (Survey, Card Sorting, Focus Team, Case Study. etc.)
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Interaction Design (Scenario Modeling, Information Architecture, Wireframe, Low-fidelity
Prototypes, High-fidelity Prototypes)
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Usability Test (Heuristic Evaluation, Quick Usability Test and Systematic Usability Test)
Highlights
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English (writing and speaking): Fluent; Chinese (Mandarin); Shanghai dialect: Native
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Good team player with excellent communication skills; Always like to activate the atmosphere
of the team; self-motivated & responsible; Enjoy life and love design.
Career History
Co-Founder and Design Team Leader / PDroad.com
2013/1—now
PDroad.com is the latest outdoor sports online platform for collaborative and share outdoor
experience, mainly provide outdoor sports enthusiasts wonderful routes and a variety of travel
information including destination introduction, beautiful photos, travel notes, transportation
information, food and other information. The main functions of PDroad.com is for the outdoor
sports enthusiast to traveling together, sharing photography, seeking friends with common
interests and share the fun of outdoor experience.
Highlights:
- Directed a 4 person design team in creating the unique products and online experience for
the Chinese Outdoor Sports market.
- Directed all interaction and sensory design (visual, auditory, motion) of our target client, led
conceptual design for PDroad.com's future experience design.
Responsibility:
- Interacts with, presents to and explains creative concepts both internally, and to clients as
required at all levels
- Forecasts account workload for designers and evaluate the various stages' deadline
- Contributes to studio production workflow development and efficiencies
- With the help of the studio and digital teams, produces layouts and storyboards to visually
Page 1 of 7
Isak Jiang
Mobile phone: +86(135) 6422-9962
Email: isak.job@gmail.com
bring concepts to fruition
- Amends, revises or redevelops campaigns in response to feedback from the Stakeholder,
Developer or clients
User Experience Designer FT / Shanghai Deovolent Realty
2012/11—2013/3
Reporting to: UX Design Team Leader
Shanghai Deovolent Realty is a high level real estate agency, which is the typical and standard
agency for the industry, the annual turnover among the top three in Shanghai, has more than 80
stores, more than 140 branches and more than 2,000 brokers.
- Responsible for customer experience research and product development for CRM;
- To improve the effective and user friendly for the entire website;
- Responsible for usability test for both of online and developing system;
- Evaluate the products' reliable, to support the Board decision;
- Research and analysis the user group to define the design trend and plan the best user
experience;
User Experience Researcher FT / VanceInfo (Pactera) UX Design Team
2011/9—2012/11
Reporting to: UX Design Team Leader
VanceInfo Technologies Inc. (Current: Pactera) is an IT consulting and solution provider and one
of the leading offshore software development companies in China. VanceInfo offers expertise
across a wide range of industries in the Financial Services, Technology, Telecommunications, Travel
and Transportation, Manufacturing and Retail & Distribution sectors.
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Advocate UX deeply and work closely with cross functional teams to ensure UX quality.
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Ensure successful cooperation among project teams through pro-active communication and
consumable, actionable insights
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Develop and execute user research studies to evaluate prototypes, including target user
recruitment
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Help facilitate early ideation brainstorms and affinity diagramming
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Lead Project:
1. Windows Phone 7.5(Mango) Chinese Localize analysis and usability test;
2. Microsoft Security Development Lifecycle (SDL) Series Tools' User Interface Analysis and
Evaluation, interaction behavior analysis, usability test and contain finish the UX design guide
independently;
3. Staples.cn (B2C Website & Contract Website) analysis and Usability Test;
4. Standard Chartered Bank Technology Portal website analysis;
5. Decathlon.com.cn website analysis (B2C) and Usability Test;
6. TUI series website analysis (Tui.com, tui.it, tuifly.com, etc.)
7. iexplore.com website analysis and concept design
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Involved Project:
1. Expedia.com NLP Concept Design
2. Standard Chartered Bank iPhone App
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Isak Jiang
Mobile phone: +86(135) 6422-9962
Email: isak.job@gmail.com
3. KFC iPhone App
4. Pizza Hut Android App
Product Design FT / WESSCO International Design Team
2008/10—2010/8
Reporting to: Design Team Leader & Vice President (International Operation)
WESSCO is a leader supply company in travel industry, has over 30 years’ experience with
international airlines (US airways, Delta Airlines, British Airlines, etc.), High star hotel (Four Season,
Meridian, St. Regis, etc.) and cruise lines (Crystal, Carnival, Regent. etc.)
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Responsible for customer experience research and product development
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Evaluate customer needs and market trends in order to developed product features,
appearance, and specifications (through means of Hand Sketches, 2D Illustrator Drawings and
3D detail renderings)
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Develop functional prototypes and present with the executive management team to key
customers.
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Develop amenity bags with great experience in fabric and leather with cooperate work of
international brands (Armani, Salvatore Ferragamo, La prairie, Hermes, etc.)
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Create Digital Product Illustration Library for WESSCO, include all the drawings for amenity
kits, Food & Beverage Service Ware and Passenger Comfort Items
3D Designer (Internship) / Teamlenvor, Shanghai
2007/12--2008/10
Reporting to: Director of Product Development
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Project attended: new Mobile-GPS for ZTE group; Electronic Weight Measurement for SanYing
Group; Display Cabinets for Jiao Tong University and Microport Medical(Shanghai), etc.
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Conceptualized product concepts and managed teams to execute new designs, from
prototypes to SOP (Start of Production)
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Rendered styling concepts using Alias Sketchpad Pro or Hand Sketches for the presentation
to customer on high profile branding project
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Re-Modeled existing product components using Rhino and Solidworks, 3D tools can improve
quality, safety, and performance.
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Rich experience in engineering design , graphic design and packing design
GUI Designer (Internship) / MOTOROLA (Beijing)
2007/7-2007/8
(Motorola China Research and Development Institute)
Reporting to: Manager of Customer Experiencing
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Working on a two weeks project(Multimedia UI) with MOTOROLA China
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Collect and analyze the users requirements
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UI concept design of multimedia applications on touch screen phones
Education
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Nottingham Trent University(MA Product Design FT)
Major Project: Slow Design – Go Slow Movement
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2010/9 – 2011/8
Isak Jiang
-
Mobile phone: +86(135) 6422-9962
Email: isak.job@gmail.com
University of Science and Technology Beijing(BA Industrial Design)
2004/9 – 2008/6
Major Project: Design for Easy Life
Project Experience
Project Name： Finance Platform Improvement for Dooioo Private CRM
Company: Dooioo Year: 2013
Client: Dooioo
Project Introduction：
Dooioo Private CRM is internal information platform for sales managers
which has Customer Information System, Property Information System,
Finance System, and Trade System and so on. In order to improve the
system’s user friendly and effective, I taken the responsibility for the
entire CRM’s user experience design.
Due to the special for the property agency industrial and company
requirements, and in the role of project leader, I was responsible for all
aspects of finance platform across 3 different function categories: Property
Case, Account System and Receipt Management. As Finance Platform's key
requirements were based on internal Accountings, I directly used user
researcher methodology to define their role task and goal, and then with
team to design and evaluate the personas, use case, work flow and
prototypes.
Project Name： Decathlon.com.cn website analysis (B2C)
Company: Pactera
Year: 2012
Client: Decathlon
Project Introduction：
Decathlon want to establish their own B2C website for Chinese market, so
they wanted VanceInfo to help them on research and design only, for their
requirements, they only provide some key words and want to get a cool
and Chinese Localize website.
In this project, I had to fill many roles, such as pre-sales, designer and
researcher. I was in charge of entire research as Competitor Analysis,
Target User Research, Define Personas, Digamma the User Behavior,
Analysis the current Website and Chinese User Behavior, all my work was to
help us understand how Chinese would be in this specific sports B2C filed.
Project Name： Microsoft Security Development Lifecycle (SDL)Series Tools' User Interface
Analysis
Company: Pactera
Year: 2012
Client: Microsoft
Project Introduction：
Microsoft Security Development Lifecycle (SDL) has several tools for
internal Microsoft develop engineers to evaluate and solve the potential
risks for their developing software.
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Isak Jiang
Mobile phone: +86(135) 6422-9962
Email: isak.job@gmail.com
Initially I involved into the project to research the target users to figure out
the user interface and work flow for the SDL and based on that to develop
specific product features and improvements, I was soon made responsible
for user experience improvements, and then new user interface
development as well. I was also asked to support the develop dept. in
working with customers on User Experience Guide Line to define and
describe the SDL’s development and use handbook. On the design side, I
was regularly involved in troubleshooting quality problems as well as
developing and implementing design and process improvements.
Project Name： iexplore.com website analysis and concept design
Company: Pactera
Year: 2012
Client: iexplore.com
Project Introduction：
This project was similar with TUI and both of them were doing website rebuilt to satisfy the developing internet trendy, however, Iexplore.com is a
specializes in providing vacation and adventure travel site, so the target
population and the services provided is a big difference.
In this project, I was responsible for the pre-study, user research and
interaction design, similar problems and methodology with TUI, but in
order to expand my experience design, I take the initiative to charge of
interaction design work, with the purpose to examine whether the results
of user studies satisfy the design expectations.
Project Name： TUI series website analysis (Tui.com, tui.it, tuifly.com, etc.)
Company: Pactera
Year: 2012
Client: TUI
Project Introduction：
The background of this project is TUI group want to improve and combine
the current websites’ visual and brand impression, in order to present to
the client more user friendly and operation experience, as an user
researcher in this project, I deeply analysis their series website, to figure
out the difference for service, functions, work flow and brand system,
collect and analysis the user behavior for their target user and evaluate the
target market, then combine all the requirements form TUI group, target
user and based market to define a new way to satisfice all the need.
Project Name： Expedia.com NLP Concept Design
Company: Pactera
Year: 2012
Client: Expedia
Project Introduction：
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Isak Jiang
Mobile phone: +86(135) 6422-9962
Email: isak.job@gmail.com
Expedia is the world's most widely used online travel platform, which
provides a variety of services, this project is a research and design project,
Expedia wants to study the next generation of online travel industrial in
which kind of method to present, so here applied Natural Language
Processing (NLP) technology as an entry point for future research of online
tourism trends.
The entire project is very disruptive and challenging, especially for user
researcher, under the limitation of NLP, understand the needs of users and
future website is a big problem need to be solved. However, in this project,
we use as much qualitative user research methods, try to figure out the
potential user behavior. In addition to basic user research methods, we use
designers and developers’ creative thinking, and strive to build a good
interaction and interface design websites.
This project which is my first B2C or travel industrial website analysis as a
research leader, so this project improve my experience in design, research,
time management etc. and deeper understand User Experience Design
methodology, with the digest the project entire process, greatly felt could
in charge of any website analysis.
Project Name： Windows Phone 7.5(Mango) Chinese Localize analysis and usability test
Company: Pactera
Year: 2011
Client: Microsoft
Project Introduction：
In this project, I had to fill many roles, such as researcher, interaction
designer, visual designer, and collaborative usability tester. As a researcher,
I went into the field and used ethnographic research techniques to study
the different of consumers for Chinese and European in the 'natural'
environment to gain insights into their mobile requirements and usage
behaviors. This research was then dissected and analyzed, and with the
team, developed into insights which were then presented to the Chinese
client. As an interaction designer and visual designer, I conceptualized and
modelled the system work flow, visual layout, color selection and etc. then
designed to present. As a usability tester, I worked directly with target
users to figure out the weak points for Mango to help decision makers
evaluate whether need to modify for specific Chinese client.
This project enhanced overall User Experience Design methodology and
experience for me, with the digest and then totally understood the user
research which insights in order to actively participate in creating
actionable solution strategies for improving their products and/or services.
Page 6 of 7
Isak Jiang
Mobile phone: +86(135) 6422-9962
Email: isak.job@gmail.com
Project Name： Standard Chartered Bank iPhone App (Flyify)
Company: Pactera
Year: 2011
Client: Standard Chartered Bank
Project Introduction：
Standard Chartered Bank wants to create a mobile online service platform
for its bank card users or potential users, to provide variety of services with
bank card, including nearby interest, airport/flight assistants, currency
converter, barcode scanning and mobile wallet.
In the design process, the biggest problem is that since this application is
for bank card services, so during designing, the first consideration is safety
principles, while, because all of the services are based on the bank card,
different bank card offers different services, the operation process is
different with the common application, user research shown many users
feel the usage very complicated, but for security and business needs, and it
must do so. Finally, after understanding business processes, in relatively
conservative way to change the bank card selection process on specific
function started, through user surveys, mostly solve the tedious/bad
experience.
Due to the APP design, it was total different points need to consider with
websites design, even use similar research methods, first we made
reference to the iPhone APP design guideline, but also analyze all kinds of
people's habits, including palm-sized, comfortable operating area, button
size, etc., as I have gained experience in APP design.
Project Name： KFC iPhone App
Company: Pactera
Year: 2011
Client: KFC
Project Introduction：
This project is for bid, and is to investigate and study the client's goals for
mobile ordering behavior and user interface design trends.
Achievement
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http://myslowdesign.com
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www.gogopd.com
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