Media Kit
University Collision
Overview

Background

Website

Controlled Media

Social Media

Traditional Media

Community Engagement

Advertising

Summary
Background

One of three auto body repair shops in Moscow, and one of five in the Palouse
region

Newest of auto body repair shops

Main customers of this region include long-time residents of the Palouse and
college students at the University of Idaho and Washington State University

University Collision prides itself on being a local company that provides the
best customer service with ownership and employees who have grown up in
this area

University Collision has a website that is maintained by the wife of one of the
managers, but no other forms of advertising or media outlets are currently
used
Controlled Media

Currently uses business cards, but there are no other forms of tangible
sources of information

Will benefit mainly from social media and Internet sources, but there are a
few items that could be used to reach audiences

9X4 informational card

Fact Sheet
Website


Pros

Looks professional

Attractive color scheme, matches colors on logo

Has pertinent information about business
Suggestions for Improvement

Remove Flash Player element

Make site mobile-friendly

Add more personal elements
Social Media

Social media is going to be one of the most important elements used

Currently using website, but other suggestions include:

Updating Facebook

Creating an Instagram

Updating Website
Traditional Media

Not currently utilizing

University Collision could benefit greatly by using:

Newspaper

Radio
Community Engagement

Could be be taking advantage of The Palouse by going to events and
broadcasting themselves to the residents of this area

Event: Bill Newberry Safety Fair (Moscow)


This event is targeted towards families and residents of the area
Event: Hot August Nights (Lewiston)

This event is targeted towards car enthusiasts
Advertising

You want University Collision to be THE auto body shop that residents of the
Palouse turn to in the event of needed auto body repair

Advertising is going to be a huge element in attracting customers and building
a client base

Using social media (Facebook, Instagram, website), local publications
(newspapers), and direct mailing options (informational card) is going to help
University Collision build a name in the community
Summary and Recommendations

University Collision is a new business in Moscow and has a lot of room for
growth and development

Many opportunities to grow and in Moscow area through various forms of
advertising and community involvement

Being a small business operated by local residents that strives to provide
excellent customer service is a major element to focus on

Using various forms of media outlets will drive in more customers and by
having information readily available through different platforms

Making a constant presence in a community as tight-knit as
Moscow/Pullman/the Palouse by participating in town events will help
grow business